“Solomon’s 50 snappy chapters are as brisk and addictive as YouTube videos, proving he not only knows what consumers want to buy, but also what readers want to read.”

“Michael Solomon’s book is filled not only with the key truths of how to understand and reach consumers, but also debunks some of the most pervasive myths that exist in the fields of marketing and consumer behavior. Chock-full of up-to-date, engaging examples, this book’s easy accessibility belies the depths of information within. It is one of those books that will produce an ‘Aha!’ moment every time you pick it up.”

“Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guess work out of marketing intelligence and give insight into navigating today’s technology-driven world.”