Praise for The Visibility Mindset

“Finally, a much‐needed handbook for the Asian American community and allies. I'm thrilled to have a single resource for students, faculty, and practitioners to learn how to thrive in, compete in, and navigate the workplace. As an educator, I'll be assigning this book. Kudos to Chao and Lam!”

—Robin Landa,
Distinguished Professor of Design, Kean University, author of The New Art of Ideas

“Jessalin Lam and Bernice Chao clearly articulate how successful Asian Americans stay visible and present as they advance professionally. Their personal stories, timely advice, and thought‐provoking interviews offer readers clear reasons why we should all embrace a mindset that focuses on being seen, heard, and valued. I encourage everyone to pick up a copy of this book and share it with others.”

—Bill Imada,
founder and chairman, IW Group, Inc.

“Climbing the career ladder can be a lonely and overwhelming experience. Bernice and Jessalin have distilled the hard‐learned lessons of those coming before us into relatable stories and practical strategies.”

—Gorick Ng,
Wall Street Journal bestselling author of The Unspoken Rules

“Jessalin and Bernice have written a remarkable and essential piece of work for current and future Asian Americans. From unpacking what it means to be an Asian American to providing critical and radical self‐reflection tools, the powerhouse pair has developed an incredible foundation to break the bamboo ceiling and stereotypes imposed on us by society. Recognizable stories of microaggressions, being overlooked, and never being good enough, Jessalin and Bernice blend history with actionable steps that we can use to resist and disrupt the stereotypes that chain us down. The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers is a must for all Asian Americans advocating for social justice that recognizes and supports our community's unique talents.”

—Christian Wu,
educational researcher and educator

“As a disability advocate who is also in the AAPI community, I recommend this book for anyone in the AAPI community and those who support, care about, and love us (our allies). The book includes tactical resources and lessons on improving yourself, overcoming stereotypes, and redefining the future of work. A must‐read for all leaders and must‐have on your bookshelf!”

—Tiffany Yu,
Founder and CEO, Diversability, Ex Goldman Sachs, Bloomberg, REVOLT TV

“What a brilliant and clear way to explain the years of feeling a sense of “unbelonging” as growing up as an Asian American woman. These authors break down how to navigate through Asian American stereotypes and myths—I'm so glad there will be a tool for our future generations to figure out their voices and their roles in society.”

—Mayly Tao,
Founder/CEO, Donut Princess LA and author of An American Dream, with Sprinkles: The Legacy Story of the Donut Queen & Donut Princess

“Jessalin Lam and Bernice Chao have written the MUST‐READ handbook, not just for Asian Americans in business, but for Asians in business anywhere—and, quite frankly, for anyone who considers themselves an ally and a supporter of diversity and inclusion in the workplace. This insightful, practical, actionable guide will turbocharge your path to leadership—and to better business outcomes for all as a result.”

—Cindy Gallop,
consultant and founder/CEO, MakeLoveNotPorn

“A powerful and inspiring book that will benefit everyone who implements it, an invaluable resource both for Asian Americans and allies! The Visibility Mindset is a treasure trove of principles, methods, and concepts that can elevate your life and career.”

—Angela Marie,
Hutchinson, showrunner, screenwriter, and author of Create Your Yes! When You Keep Hearing NO: A 12‐Step Strategy for Success

“This is an extremely effective book written by Jessalin and Bernice highlighting the nuisances and struggles of the Asian American diaspora. Jessalin and Bernice are leaders within the AAPI community and offer insight on how to cultivate, visualize and strategize for success. Keep reading from end to end, you won't be disappointed.”

—Bryan Pham,
founder and CEO, Asian Hustle Network

“A must‐read if you're ready to unlock your full potential! Bernice and Jessalin have written a manual for how to have the life and career you always imagined. You'll keep going back to this book for takeaways and action points. No matter your gender, race, age, and no matter what industry you are in, this book has something for you.”

—Tiffany Pham,
CEO, Mogul

“Bernice and Jessalin's book is a resounding inspiration. Not only did it communicate how I can be an ally to AAPI, but it also spoke to me directly as a woman, empowering me on my own career path. A must‐read for all creatives.”

—Rachel Rabin,
“RAIGN,” singer, songwriter, and founder of Millionaire London Records

“Bernice and Jessalin have done a phenomenal job with this book by giving practical tips that anybody can use to become a leader. As someone who encourages our AAPI community to speak up, I know it can be challenging due to our cultural upbringing, and this book can help you come out of your shell. This book is a must‐read and a great guide to finding your voice in your business and career.”

—Sheena Yap Chan,
host of The Tao of Self Confidence and author of Asian Women Who Boss Up

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