Index
Symbols
- 10 plus, Research Methods, Generating Many Ideas: 10 Plus 10
- 5 W’s + H technique, Pre-ideation: Slicing the Elephant and Splitting the Ideation Challenge
- “yes, and...” warm-up, “Yes, and …” Warm-up
A
- a day in the life observation, Step-by-step guide
- advertisement for services, Prototyping Ecosystems and Business Value: Service Advertisements
- analogies and associations for ideation, Adding Depth and Diversity: Ideation Based on Analogies and Association
- analysis of data (see data visualization and analysis methods)
- assumption-based methods, Extra: Co-Creative Workshops
- attribute listing, Pre-ideation: Slicing the Elephant and Splitting the Ideation Challenge
- autoethnography, Self-Ethnographic Approaches: Autoethnography
B
- barometers, Variations
- Benny Hill sorting (Thirty-Five), Understanding, Clustering, and Ranking Options: Benny Hill Sorting (“Thirty-five”)
- blocking rehearsal, Variants: Partial rehearsals or walkthroughs
- bodystorming, Adding Depth and Diversity: Bodystorming
- brainstorming, Generating Many Ideas: Brainstorming
- brainwriting, Generating Many Ideas: Brainwriting
- business model canvas, Prototyping Ecosystems and Business Value: Business Model Canvas
- business origami, Prototyping Ecosystems and Business Value: Desktop System Mapping (Aka Business Origami)
- business theater, What are the techniques?
- business value, prototyping, Prototyping Ecosystems and Business Value: Service Advertisements
C
- call monitoring, Step-by-step guide
- card sets for ideation, Adding Depth and Diversity: Using Cards and Checklists
- cardboard prototyping, Prototyping Physical Objects and Environments: Cardboard Prototyping
- Christensen, Clayton, Data Visualization, Synthesis, and Analysis: Generating Jobs-to-be-done Insights
- click modeling, interactive, Prototyping Digital Artifacts and Software: Interactive Click Modeling
- co-creative workshops
- about, Extra: Co-Creative Workshops
- journey maps, Co-creative Workshops: Co-Creating Journey Maps
- personas, Co-creative Workshops: Co-Creating Personas, Step-by-step guide
- system maps, Co-creative Workshops: Co-Creating System Maps
- color-chain warm-up, Color-Chain Warm-up
- confirmation bias, Extra: Co-Creative Workshops
- contextual interview, Participant Approaches: Contextual Interviews
- Coraling, Reducing Options: Physical Commitment
- covert research
- autoethnography, Self-Ethnographic Approaches: Autoethnography
- non-participant observation, Non-participant Approaches: Non-participant Observation
- online ethnography, Self-Ethnographic Approaches: Online Ethnography
- Creative Sessions cards, Step-by-step guide PREPARATION
- cultural probes, Non-participant Approaches: Cultural Probes
D
- data collection methods
- about, Research Methods
- autoethnography, Self-Ethnographic Approaches: Autoethnography
- contextual interview, Participant Approaches: Contextual Interviews
- cultural probes, Non-participant Approaches: Cultural Probes
- focus groups, Participant Approaches: Focus Groups
- in-depth (retrospective) interview, Participant Approaches: In-depth Interviews
- journey maps, co-creating, Extra: Co-Creative Workshops, Co-creative Workshops: Co-Creating Journey Maps
- mobile ethnography, Non-participant Approaches: Mobile Ethnography
- non-participant observation, Non-participant Approaches: Non-participant Observation
- online ethnography, Self-Ethnographic Approaches: Online Ethnography
- participant observation, Participant Approaches: Participant Observation
- personas, co-creating, Extra: Co-Creative Workshops
- preparatory research, Desk Research: Preparatory Research
- secondary research, Desk Research: Secondary Research
- system maps, co-creating, Extra: Co-Creative Workshops, Co-creative Workshops: Co-Creating System Maps
- data visualization and analysis methods, Research Methods
- about, Research Methods
- journey maps, creating, Data Visualization, Synthesis, and Analysis: Mapping Journeys
- JTBD (jobs-to-be-done) insights, Data Visualization, Synthesis, and Analysis: Generating Jobs-to-be-done Insights
- key insights, developing, Data Visualization, Synthesis, and Analysis: Developing Key Insights
- personas, creating, Data Visualization, Synthesis, and Analysis: Creating Personas
- research reports, compiling, Data Visualization, Synthesis, and Analysis: Compiling Research Reports
- research wall, building, Data Visualization, Synthesis, and Analysis: Building a Research Wall
- system maps, creating, Data Visualization, Synthesis, and Analysis: Mapping Systems
- user stories, writing, Data Visualization, Synthesis, and Analysis: Writing User Stories
- de Bono, Edward, Pre-ideation: Slicing the Elephant and Splitting the Ideation Challenge
- decision matrix, Understanding, Clustering, and Ranking Options: Decision Matrix
- desk research (see preparatory research; secondary research)
- desktop system mapping, Prototyping Ecosystems and Business Value: Desktop System Mapping (Aka Business Origami)
- desktop walkthrough, Prototyping Service Processes and Experiences: Desktop Walkthrough
- diary studies, Variants, Non-participant Approaches: Cultural Probes
- digital artifacts and software, prototyping, Prototyping Digital Artifacts and Software: Rehearsing Digital Services
- dot voting, Reducing Options: Quick Voting Methods
- dramatic arcs, in journey map, Extra: Journey Ideation with Dramatic Arcs
E
- Eberle, Roger, Adding Depth and Diversity: Using Cards and Checklists
- ecosystem map, Step-by-step guide
- ecosystems and business value, prototyping, Prototyping Ecosystems and Business Value: Service Advertisements
- elephant, slicing, Pre-ideation: Slicing the Elephant and Splitting the Ideation Challenge
- Eno, Brian, Adding Depth and Diversity: Using Cards and Checklists
- environments, prototyping, Prototyping Physical Objects and Environments: Cardboard Prototyping
- ethnography
- autoethnography, Self-Ethnographic Approaches: Autoethnography
- mobile ethnography, Non-participant Approaches: Mobile Ethnography
- online ethnography, Self-Ethnographic Approaches: Online Ethnography
- explorative service safari, Variants
F
- facilitation methods
- about, Facilitation Methods
- color-chain warm-up, Color-Chain Warm-up
- red and green feecback, Red and Green Feedback
- three-brain warm-up, Three-Brain Warm-up
- “yes, and...” warm-up, “Yes, and …” Warm-up
- Five Whys technique, Extra: Interview Guidelines, Pre-ideation: Slicing the Elephant and Splitting the Ideation Challenge
- Floor Gallery, Reducing Options: Physical Commitment
- focus groups, Participant Approaches: Focus Groups
- future-state journey map, Pre-ideation: Ideas from Future-State Journey Mapping
- future-state system map, Pre-ideation: Ideas from Future-State System Mapping
I
- idea portfolio, Understanding, Clustering, and Ranking Options: Idea Portfolio
- ideation methods
- 10 plus, Research Methods, Generating Many Ideas: 10 Plus 10
- about, Ideation Methods
- analogies and associations for, Adding Depth and Diversity: Ideation Based on Analogies and Association
- Benny Hill sorting (Thirty-Five), Understanding, Clustering, and Ranking Options: Benny Hill Sorting (“Thirty-five”)
- bodystorming, Adding Depth and Diversity: Bodystorming
- brainstorming, Generating Many Ideas: Brainstorming
- brainwriting, Generating Many Ideas: Brainwriting
- cards and checklists, Adding Depth and Diversity: Using Cards and Checklists
- decision matrix, Understanding, Clustering, and Ranking Options: Decision Matrix
- future-state journey map, Pre-ideation: Ideas from Future-State Journey Mapping
- future-state system map, Pre-ideation: Ideas from Future-State System Mapping
- idea portfolio, Understanding, Clustering, and Ranking Options: Idea Portfolio
- octopus clustering, Understanding, Clustering, and Ranking: Options Octopus Clustering
- physical commitment, Reducing Options: Physical Commitment
- planning checklist for, Ideation planning checklist
- planning questions for, Ideation Methods
- quick voting, Reducing Options: Quick Voting Methods
- slicing the elephant, splitting the challenge, Pre-ideation: Slicing the Elephant and Splitting the Ideation Challenge
- trigger questions from insights and user stories, Pre-ideation: “How might we …?” Trigger Questions from Insights and user Stories
- in-depth (retrospective) interview, Participant Approaches: In-depth Interviews
- insights
- interactive click modeling, Prototyping Digital Artifacts and Software: Interactive Click Modeling
- interviews
- contextual, Participant Approaches: Contextual Interviews
- focus groups, Participant Approaches: Focus Groups
- guidelines for, Extra: Interview Guidelines
- in-depth (retrospective), Participant Approaches: In-depth Interviews
- investigative rehearsal, Prototyping Service Processes and Experiences: Investigative Rehearsal
J
- jobs-to-be-done (JTBD) insights, Data Visualization, Synthesis, and Analysis: Generating Jobs-to-be-done Insights
- journey maps
- co-creating, Extra: Co-Creative Workshops, Co-creative Workshops: Co-Creating Journey Maps
- creating, Data Visualization, Synthesis, and Analysis: Mapping Journeys
- dramatic arcs in, Extra: Journey Ideation with Dramatic Arcs
- future state, Pre-ideation: Ideas from Future-State Journey Mapping
- one-step, Variation: One-Step Journey storming
- JTBD (jobs-to-be-done) insights, Data Visualization, Synthesis, and Analysis: Generating Jobs-to-be-done Insights
M
- maps (see desktop system mapping; journey maps; system maps)
- MCDA (multiple-criteria decision analysis), Method notes
- McMullin, Jess, Prototyping Ecosystems and Business Value: Desktop System Mapping (Aka Business Origami)
- mobile ethnography, Non-participant Approaches: Mobile Ethnography
- modeling
- business model canvas, Prototyping Ecosystems and Business Value: Business Model Canvas
- cardboard prototyping, Prototyping Physical Objects and Environments: Cardboard Prototyping
- interactive click modeling, Prototyping Digital Artifacts and Software: Interactive Click Modeling
- mood boards, General Methods: Mood Boards
- multiple-criteria decision analysis (MCDA), Method notes
- mystery shopping, Variants
- mystery working, Variants
N
- non-participant approaches
- cultural probes, Non-participant Approaches: Cultural Probes
- mobile ethnography, Non-participant Approaches: Mobile Ethnography
- non-participant observation, Non-participant Approaches: Non-participant Observation
- non-participant online ethnography, Self-Ethnographic Approaches: Online Ethnography
- nose-picking, Variations
O
- Oblique Strategies card set, Adding Depth and Diversity: Using Cards and Checklists
- observer effect, Self-Ethnographic Approaches: Autoethnography, Self-Ethnographic Approaches: Online Ethnography, Participant Approaches: Participant Observation, Step-by-step guide
- octopus clustering, Understanding, Clustering, and Ranking: Options Octopus Clustering
- one-step journey, Variation: One-Step Journey storming
- online ethnography, Self-Ethnographic Approaches: Online Ethnography
- Osborn, Alex, Adding Depth and Diversity: Using Cards and Checklists
- Osborn’s rules, Generating Many Ideas: Brainstorming
- Osterwalder, Alexander, Prototyping Ecosystems and Business Value: Business Model Canvas
- overt research
- autoethnography, Self-Ethnographic Approaches: Autoethnography
- non-participant observation, Non-participant Approaches: Non-participant Observation
- online ethnography, Self-Ethnographic Approaches: Online Ethnography
P
- paper prototyping, Prototyping Digital Artifacts and Software: Paper Prototyping
- partial rehearsals, Method notes
- participant approaches
- contextual interview, Participant Approaches: Contextual Interviews
- focus groups, Participant Approaches: Focus Groups
- in-depth (retrospective) interview, Participant Approaches: In-depth Interviews
- participant observation, Participant Approaches: Participant Observation
- participant online ethnography, Self-Ethnographic Approaches: Online Ethnography
- personas
- co-creating, Extra: Co-Creative Workshops
- creating, Data Visualization, Synthesis, and Analysis: Creating Personas
- physical commitment, Reducing Options: Physical Commitment
- physical objects and environments, prototyping, Prototyping Physical Objects and Environments: Cardboard Prototyping
- preparatory research, Desk Research: Preparatory Research
- Pricken, Mario, Step-by-step guide PREPARATION
- prototyping methods
- about, Prototyping Methods
- business model canvas, Prototyping Ecosystems and Business Value: Business Model Canvas
- cardboard prototyping, Prototyping Physical Objects and Environments: Cardboard Prototyping
- desktop system mapping, Prototyping Ecosystems and Business Value: Desktop System Mapping (Aka Business Origami)
- desktop walkthrough, Prototyping Service Processes and Experiences: Desktop Walkthrough
- for digital artifacts and software, Prototyping Digital Artifacts and Software: Rehearsing Digital Services
- for ecosystems and business value, Prototyping Ecosystems and Business Value: Service Advertisements
- for physical objects and environments, Prototyping Physical Objects and Environments: Cardboard Prototyping
- for service processes and experiences, Extra: Theatrical Methods – an Introduction
- interactive click modeling, Prototyping Digital Artifacts and Software: Interactive Click Modeling
- investigative rehearsal, Prototyping Service Processes and Experiences: Investigative Rehearsal
- mood boards, General Methods: Mood Boards
- paper prototyping, Prototyping Digital Artifacts and Software: Paper Prototyping
- planning checklist for, Planning prototyping methods checklist
- planning questions for, Prototyping Methods, Facilitation Methods
- rehearsing digital services, Prototyping Digital Artifacts and Software: Rehearsing Digital Services
- service advertisement, Prototyping Ecosystems and Business Value: Service Advertisements
- sketching, General Methods: Sketching
- subtext, Prototyping Service Processes and Experiences: Subtext
- theatrical methods for, Extra: Theatrical Methods – an Introduction
- wireframing, Prototyping Digital Artifacts and Software: Wireframing
- Wizard of Oz approaches, General Methods: Wizard of Oz Approaches
Q
- quick voting, Reducing Options: Quick Voting Methods
R
- red and green feecback, Red and Green Feedback
- rehearsals
- for digital services, Prototyping Digital Artifacts and Software: Rehearsing Digital Services
- for rollout, Variants: Partial rehearsals or walkthroughs
- investigative, Prototyping Service Processes and Experiences: Investigative Rehearsal
- research methods
- about, Research Methods
- autoethnography, Self-Ethnographic Approaches: Autoethnography
- contextual interview, Participant Approaches: Contextual Interviews
- cultural probes, Non-participant Approaches: Cultural Probes
- data collection methods, Research Methods
- data visualization and analysis methods, Research Methods
- focus groups, Participant Approaches: Focus Groups
- in-depth (retrospective) interview, Participant Approaches: In-depth Interviews
- journey maps, co-creating, Extra: Co-Creative Workshops, Co-creative Workshops: Co-Creating Journey Maps
- journey maps, creating, Data Visualization, Synthesis, and Analysis: Mapping Journeys
- JTBD (jobs-to-be-done) insights, Data Visualization, Synthesis, and Analysis: Generating Jobs-to-be-done Insights
- key insights, developing, Data Visualization, Synthesis, and Analysis: Developing Key Insights
- mobile ethnography, Non-participant Approaches: Mobile Ethnography
- non-participant observation, Non-participant Approaches: Non-participant Observation
- online ethnography, Self-Ethnographic Approaches: Online Ethnography
- participant observation, Participant Approaches: Participant Observation
- personas, co-creating, Extra: Co-Creative Workshops
- personas, creating, Data Visualization, Synthesis, and Analysis: Creating Personas
- planning checklist for, Qualitative research method planning checklist
- planning questions for, Methods of data visualization and analysis
- preparatory research, Desk Research: Preparatory Research
- research reports, compiling, Data Visualization, Synthesis, and Analysis: Compiling Research Reports
- research wall, building, Data Visualization, Synthesis, and Analysis: Building a Research Wall
- secondary research, Desk Research: Secondary Research
- system maps, co-creating, Extra: Co-Creative Workshops, Co-creative Workshops: Co-Creating System Maps
- system maps, creating, Data Visualization, Synthesis, and Analysis: Mapping Systems
- user stories, writing, Data Visualization, Synthesis, and Analysis: Writing User Stories
- research reports, Data Visualization, Synthesis, and Analysis: Compiling Research Reports
- research wall, building, Data Visualization, Synthesis, and Analysis: Building a Research Wall
- retrospective (in-depth) interview, Participant Approaches: In-depth Interviews
- role play, Method notes
- rolling subtext, Step-by-step guide ROLLING SUBTEXT
S
- SCAMPER list, Step-by-step guide, Adding Depth and Diversity: Using Cards and Checklists
- Schmidt, Peter, Adding Depth and Diversity: Using Cards and Checklists
- seated investigative rehearsal, Variants: Partial rehearsals or walkthroughs
- secondary research, Desk Research: Secondary Research
- self-ethnographic approaches
- autoethnography, Self-Ethnographic Approaches: Autoethnography
- online ethnography, Self-Ethnographic Approaches: Online Ethnography
- self-ethnography, Self-Ethnographic Approaches: Online Ethnography
- sensemaking (see data visualization and analysis methods)
- service advertisement, Prototyping Ecosystems and Business Value: Service Advertisements
- service processes and experiences, prototyping, Extra: Theatrical Methods – an Introduction
- service safari, Variants
- shadowing, Variants
- Sitzprobe, Variants: Partial rehearsals or walkthroughs
- Six Thinking Hats exercise, Pre-ideation: Slicing the Elephant and Splitting the Ideation Challenge
- sketching, General Methods: Sketching
- slicing the elephant, Pre-ideation: Slicing the Elephant and Splitting the Ideation Challenge
- software, prototyping, Prototyping Digital Artifacts and Software: Rehearsing Digital Services
- splitting the ideation challenge, Pre-ideation: Slicing the Elephant and Splitting the Ideation Challenge
- stakeholder map, Step-by-step guide
- subtext, Prototyping Service Processes and Experiences: Subtext
- subtext chains, Step-by-step guide SUBTEXT CHAINS
- synthesis of data (see data visualization and analysis methods)
- system maps
T
- technical rehearsal, Variants: Partial rehearsals or walkthroughs
- theatrical methods, Extra: Theatrical Methods – an Introduction
- Thirty-Five (Benny Hill sorting), Understanding, Clustering, and Ranking Options: Benny Hill Sorting (“Thirty-five”)
- three-brain warm-up, Three-Brain Warm-up
- Toyota, Pre-ideation: Slicing the Elephant and Splitting the Ideation Challenge
- trigger questions from insights and user stories, Pre-ideation: “How might we …?” Trigger Questions from Insights and user Stories
U
- user stories
V
- value network map, Step-by-step guide
- visualization of data (see data visualization and analysis methods)
W
- warm-ups
- color-chain warm-up, Color-Chain Warm-up
- three-brain warm-up, Three-Brain Warm-up
- “yes, and...” warm-up, “Yes, and …” Warm-up
- wireframing, Prototyping Digital Artifacts and Software: Wireframing
- Wizard of Oz approaches, General Methods: Wizard of Oz Approaches
- work-along observation, Step-by-step guide
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