About the Authors

Paul Dunn is a four‐time TEDx speaker.

He holds a Lifetime Service Award to the Accounting Profession in the United Kingdom. He was honored as a Social Innovation Fellow in his home of Singapore, something he shares with film star and philanthropist Jet Li and former Walmart Chairman Rob Walton.

He was one of the first 10 people in Hewlett‐Packard in Australia. He then co‐created one of Australia's first computer companies, developing groundbreaking software specifically for the accounting profession.

He followed that with the creation of The Results Corporation, where he helped develop and grow 23,000 small‐ and medium‐scale business enterprises.

He then created Results Accountants' Systems, developing the radical Accountants' Boot Camp training process, enabling over 17,000 accountants worldwide to work with their clients in new ways.

Paul continues to push the boundaries. He was featured in Forbes magazine alongside Sir Richard Branson in a global piece on “disrupters” in business.

The profession continues to honor Paul—he was the Inaugural Recipient of the “Outstanding Contribution to the Profession” Award made by AccountingWeb in the United Kingdom. Paul remains the first non‐accountant to be honored in this way.

He now works with thousands of accountants and leading‐edge business owners around the world, inspiring them, cajoling them, and helping them build companies that people want to buy from, work for, and rave about.

Paul is the co‐founder of the revolutionary B1G1: Business for Good, a company that's already enabled businesses to connect in new ways and create over 293 million giving impacts around the world.

Ronald J. Baker started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and radio talk‐show host on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy.

As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored over 20 courses for them, including You Are What You Charge For: Success in Today's Emerging Experience Economy (with Daniel Morris); Alternatives to the Federal Income Tax; Trashing the Timesheet: A Declaration of Independence; Everyday Economics; Everyday Ethics: Doing Well by Doing Good; and The Best Business Books You Should Read.

He is the author of seven best‐selling books, including Professional's Guide to Value Pricing; The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co‐authored with Paul Dunn; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; Mind Over Matter: Why Intellectual Capital Is the Chief Source of Wealth; Implementing Value Pricing: A Radical Business Model for Professional Firms; and The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, co‐authored with Ed Kless.

Ron has toured the world, spreading his value‐pricing message to over 275,000 professionals. He has been named on Accounting Today's 2001 to 2007, and 2011 to 2021, Top 100 Most Influential People in the profession; voted among the Top Ten Most Influential People in the profession in 2012–2021; selected as one of LinkedIn's Influencers; inducted into the CPA Practice Advisor Hall of Fame in 2018; and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation. He graduated in 1984 from San Francisco State University, with a Bachelor of Science in accounting and a minor in economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society. He resides in Petaluma, California.

To contact Ron Baker:

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