Chapter 16. Ten Cool Ways to Use Twitter

In This Chapter

  • Making education fun and accessible

  • Getting a planned event up and running

You can use Twitter for much more than keeping up with your friends and family. Track your expenses, get your latest homework assignment, get restaurant reviews or recommended wines.... The possibilities are endless and expanding every day. In this chapter, we introduce you to ten cool ways you can use Twitter.

Plain Old Networking

Twitter is an extremely powerful networking tool for several reasons. As contrived as it is when you think about it, in practice, Twitter actually mimics the natural process of how humans get to know one another. People don't like demanding, confrontational, face-to-face interaction; they prefer side-by-side, random interaction around gradually discovering the things they have in common. Routine, random, low-level interactions weave the fabric of community that builds trust and holds us all together. Twitter also creates an environment of random interactions that's really conducive to discovering new people with shared interests and for getting to know a more total picture of who someone is and what interests them.

On a strictly utilitarian basis, just being able to forge an electronic connection using something as short and simple as a Twitter handle is incredibly powerful, especially since you can make that connection via mobile phone right when you first meet. Since October 2007, Laura has barely used business cards at all. It's so much simpler for her to connect to the person she's just met on Twitter by sending as a text message to 40404. It leaves an easy breadcrumb trail back to someone she's chatted with and sets the stage for gradually getting to know more about them — or not — over time.

Breaking News

Twitter continues to grow as a resource for breaking news. Events like the recent earthquake in China, terrorist attacks in Mumbai, or the Hudson River emergency landing in January 2009 all broke first on Twitter and were then picked up by the mainstream broadcast media. Journalists and media organizations, along with consumers, now look to Twitter as a legitimate source for news.

Warning

Sourcing standards for journalism still apply, of course, and you can easily lose what really has happened until a definitive account is posted on a major news site, such as The New York Times or CNN.

CNN, in fact, is now one of the top Twitter accounts, at least by following. Anchors have integrated Twitter into their on-air shows, and @CNNBrk competed with Ashton Kutcher (@APlusK) to be the first on Twitter to get a million followers. (Ashton won, by the way, and donated 20,000 malaria nets to charity.)

Travel

Airlines, trains, car companies, and more all use Twitter to keep their corporate finger on the pulse of a lot more than just brand perception. Some airlines, like Southwest (@SouthwestAir), have taken it one step further and use Twitter to track flow at various airports, monitor problems in real time, report delays, and so on.

You can connect with many travel-focused companies using Twitter. If you lose a bag or are experiencing flight delays, some airlines, like JetBlue (@JetBlue), are trying to reach out and help customers through Twitter. You can even find cab companies on Twitter that offer more innovative ways to find a ride once you're on the ground, especially if you have an iPhone.

Finance

As new Web applications like StockTwits, Xpenser, and more crop up to help you manage your money, Twitter has become a more viable method to track spending. Add in helpful financial advice from your fellow Twitter users, and you can see how Twitter might become a genuine force in the financial world.

Food, Wine, and Spirits

Yelp, Chowhound, food blogs, and endless Web sites that aggregate reviews or impressions of the restaurant industry are on Twitter. They're looking to consumers, many of whom are sharing thoughts on where and what they're eating in real time, right from the mobile phone.

Tip

If you're wondering about a specific restaurant, increasingly you'll be able to search for the name and see what people are saying about it.

Wine lovers have found a whole new world for their passion for the grape on Twitter. Whether it's Twitter Taste Live (#TTL) by Bin Ends Wine (@binendswine), live streaming of tastings from personalities like Gary Vaynerchuck (@GaryVee), or just on-the-fly commentary about what and where people are drinking, Twitter is bridging serious gaps in the wine industry. More people are discovering wine or spirits that they might not have encountered before, thanks to the real-time recommendations of Twitter friends.

Books

Authors and readers alike have discovered new books to read and recommended books to others on Twitter. Famous writers, such as Neil Gaiman (@NeilHimself) or Paulo Coelho (@PauloCoelho), actively engage fans around the world. Some authors have been able to land publishing deals through Twitter. Others release serials, one chapter at a time on Twitter. One service, 140Story, actually uses tweets to write stories.

However you look at it, Twitter is full of readers. When you start listening, you'll find book clubs, writing groups, and more. And when you begin contributing, you'll often discover a phenomenal amount of instant connection and support available on both sides of the pen through Twitter.

Music

Musicians, both signed and unsigned, are finding Twitter an effective tool to build a fan base, connect more deeply to fans, and get the word out about their music. John Mayer (@JohnCMayer), Dave Matthews (@DaveJMatthews), Britney Spears (@BritneySpears), and P. Diddy (@iamdiddy) are among the most famous musicians twittering, but thousands of recording artists at all levels are making innovative use of it, including Twitter veterans Matthew Ebel (@MatthewEbel) and Samantha Murphy (@thehighwaygirl).

Fans find Twitter a great place to discover new music, as well — especially with tools such as Blip.fm around. (Blip.fm allows you to share your favorite songs with your followers on Twitter.)

Education

Teachers are starting to tweet their lessons. Students are tweeting questions about their homework. Schools are using Twitter to communicate with their communities, quickly getting out information and cutting down on the cost of mailings. Conference attendees share insights and links from the conference, creating a virtual community for remote colleagues. Classes with a Twitter-fueled back channel (ideas, observations, questions, and comments coming from the audience) have been taught at colleges and universities around the world, including the esteemed Harvard Business and Law Schools.

Charities and Causes

Charities and causes find Twitter an easy way to get word out about their passions. You can even use Twitter to give microdonations to your favorite charity. The charity Social Media for Social Change (@SM4SC) exists only because of people who came together on Twitter. People use Twitter to raise awareness and money for a wide variety of international causes and charities. The ease of use makes it appealing to many agencies and groups.

Event Planning

The immediacy and reach Twitter allows can really help you get your next conference, party, or social-networking event off the ground. You can find everything you need, right in your Twitter stream. You can manage events on Facebook using a custom application within the platform, pulling tweets right into the launch page. You can even update both at once with TweetDeck or Seesmic Desktop. Twitter is also integrated with other event planning Web sites, such as EventBrite, allowing attendees to find and follow each other before and after the event itself.

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