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End User License Agreement
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End User License Agreement
by Jessica Kriegel
Unfairly Labeled
Title Page
Copyright
Dedication
Preface
Part One: The Problem with Labeling Generations
Part Two: Toolkit for Managers
Part Three: Overcoming Generational Labels
Introduction: Taking Issue with Generational Issues
Generation Exercise
Perception Is Reality
How Labels Divide
Part I: The Problem with Labeling Generations
Chapter 1: Why We Stereotype
The Brain Makes Categories
Predictions into Convictions
The Ladder of Inference
In-Group, Out-Group Dynamics
Chapter 2: Age versus Generation
Age Discrimination
Age versus Generation
Hiding Age Discrimination Behind Generation Labels
Summary
Chapter 3: American Labels in a Global World
Generation Stereotypes in Other Cultures
Summary
Chapter 4: When Are the Labels Useful?
When a Label Is Useful: Marketing
The Better Way
Summary
Part II: Toolkit for Managers
Chapter 5: Employee Engagement
The Stereotype
Origins of the Stereotype
The Truth about Motivating Millennials
Overcoming the Stereotypes
Summary
Chapter 6: Performance Management
The Stereotype
The Truth about Managing Millennial Performance
Overcoming the Stereotypes
Summary
Chapter 7: Collaborative Teamwork
The Stereotype
The Error in Stereotypes
Overcoming the Stereotypes
Summary
Chapter 8: Recruiting
The Stereotype
The Origin of the Stereotype
Overcoming the Stereotypes
Summary
Chapter 9: Technology
The Stereotypes
The Origins of the Stereotype
Overcoming the Stereotypes
Summary
Part III: Overcoming Generational Labels
Chapter 10: Roadmap to Changing Your Organization's Culture
Be a Maven
Six Steps to Change
Summary
Chapter 11: Case Study 1
Background
The Request
Needs Assessment
Survey Results
Results
Focus Groups
Training Programs
Return on Investment Analysis
Conclusion
Chapter 12: Case Study 2
Background
The Request
Needs Assessment: Survey
Learning Style Differences by Generation
Learning Activity Preferences by Generation
Optimizing the Learning Environment
Practical Implications
Resources: Case Study 2 Details
References
About the Author
Index
End User License Agreement
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WILEY END USER LICENSE AGREEMENT
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