Financial Times Prentice Hall Books

For more information, please go to www.ft-ph.com

Business and Technology

Sarv Devaraj and Rajiv Kohli

The IT Payoff: Measuring the Business Value of Information Technology Investments

Nicholas D. Evans

Business Agility: Strategies for Gaining Competitive Advantage through Mobile Business Solutions

Nicholas D. Evans

Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology...for Competitive Advantage

Nicholas D. Evans

Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow's

Faisal Hoque

The Alignment Effect: How to Get Real Business Value Out of Technology

Thomas Kern, Mary Cecelia Lacity, and Leslie P. Willcocks

Netsourcing: Renting Business Applications and Services Over a Network

Ecommerce

Dale Neef

E-procurement: From Strategy to Implementation

Economics

David Dranove

What's Your Life Worth? Health Care Rationing...Who Lives? Who Dies? Who Decides?

David R. Henderson

The Joy of Freedom: An Economist's Odyssey

Jonathan Wight

Saving Adam Smith: A Tale of Wealth, Transformation, and Virtue

Entrepreneurship

Oren Fuerst and Uri Geiger

From Concept to Wall Street: A Complete Guide to Entrepreneurship and Venture Capital

David Gladstone and Laura Gladstone

Venture Capital Handbook: An Entrepreneur's Guide to Raising Venture Capital, Revised and Updated

Erica Orloff and Kathy Levinson, Ph.D.

The 60-Second Commute: A Guide to Your 24/7 Home Office Life

Jeff Saperstein and Daniel Rouach

Creating Regional Wealth in the Innovation Economy: Models, Perspectives, and Best Practices

International Business and Globalization

John C. Edmunds

Brave New Wealthy World: Winning the Struggle for World Prosperity

Robert A. Isaak

The Globalization Gap: How the Rich Get Richer and the Poor Get Left Further Behind

Johny K. Johansson

In Your Face: How American Marketing Excess Fuels Anti-Americanism

Peter Marber

Money Changes Everything: How Global Prosperity Is Reshaping Our Needs, Values, and Lifestyles

Fernando Robles, Françoise Simon, and Jerry Haar

Winning Strategies for the New Latin Markets

Investments

Zvi Bodie and Michael J. Clowes

Worry-Free Investing: A Safe Approach to Achieving Your Lifetime Goals

Michael Covel

Trend Following: How Great Traders Make Millions in Up or Down Markets

Aswath Damodaran

Investment Fables: Exposing the Myths of "Can't Miss" Investment Strategies

Harry Domash

Fire Your Stock Analyst! Analyzing Stocks on Your Own

David Gladstone and Laura Gladstone

Venture Capital Investing: The Complete Handbook for Investing in Businesses for Outstanding Profits

D. Quinn Mills

Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble

D. Quinn Mills

Wheel, Deal, and Steal: Deceptive Accounting, Deceitful CEOs, and Ineffective Reforms

Michael J. Panzner

The New Laws of the Stock Market Jungle: An Insider's Guide to Successful Investing in a Changing World

H. David Sherman, S. David Young, and Harris Collingwood

Profits You Can Trust: Spotting & Surviving Accounting Landmines

Michael Thomsett

Stock Profits: Getting to the Core—New Fundamentals for a New Age

Leadership

Jim Despain and Jane Bodman Converse

And Dignity for All: Unlocking Greatness through Values-Based Leadership

Marshall Goldsmith, Cathy Greenberg, Alastair Robertson, and Maya Hu-Chan

Global Leadership: The Next Generation

Management

Rob Austin and Lee Devin

Artful Making: What Managers Need to Know About How Artists Work

J. Stewart Black and Hal B. Gregersen

Leading Strategic Change: Breaking Through the Brain Barrier

Management

Rob Austin and Lee Devin

Artful Making: What Managers Need to Know About How Artists Work

Dr. Judith M. Bardwick

Seeking the Calm in the Storm: Managing Chaos in Your Business Life

J. Stewart Black and Hal B. Gregersen

Leading Strategic Change: Breaking Through the Brain Barrier

William C. Byham, Audrey B. Smith, and Matthew J. Paese

Grow Your Own Leaders: How to Identify, Develop, and Retain Leadership Talent

David M. Carter and Darren Rovell

On the Ball: What You Can Learn About Business from Sports Leaders

Subir Chowdhury

Organization 21C: Someday All Organizations Will Lead this Way

Subir Chowdhury

The Talent Era: Achieving a High Return on Talent

James W. Cortada

Making the Information Society: Experience, Consequences, and Possibilities

Ross Dawson

Living Networks: Leading Your Company, Customers, and Partners in the Hyper-connected Economy

Robert B. Handfield, Ph.d, and Ernest L. Nichols

Supply Chain Redesign: Transforming Supply Chains into Integrated Value Systems

Harvey A. Hornstein

The Haves and the Have Nots: The Abuse of Power and Privilege in the Workplace... and How to Control It

Kevin Kennedy and Mary Moore

Going the Distance: Why Some Companies Dominate and Others Fail

Robin Miller

The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits

Fergus O'Connell

The Competitive Advantage of Common Sense: Using the Power You Already Have

Richard W. Paul and Linda Elder

Critical Thinking: Tools for Taking Charge of Your Professional and Personal Life

Matthew Serbin Pittinsky, Editor

The Wired Tower: Perspectives on the Impact of the Internet on Higher Education

W. Alan Randolph and Barry Z. Posner

Checkered Flag Projects: 10 Rules for Creating and Managing Projects that Win, Second Edition

Stephen P. Robbins

The Truth About Managing People...And Nothing but the Truth

Ronald Snee and Roger Hoerl

Leading Six Sigma: A Step-by-Step Guide Based on Experience with GE and Other Six Sigma Companies

Jerry Weissman

Presenting to Win: The Art of Telling Your Story

Marketing

Michael Basch

CustomerCulture: How FedEx and Other Great Companies Put the Customer First Every Day

Deirdre Breakenridge

Cyberbranding: Brand Building in the Digital Economy

Jonathan Cagan and Craig M. Vogel

Creating Breakthrough Products: Innovation from Product Planning to Program Approval

James W. Cortada

21st Century Business: Managing and Working in the New Digital Economy

Al Lieberman, with Patricia Esgate

The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

Tom Osenton

Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty

Yoram J. Wind and Vijay Mahajan, with Robert Gunther

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Public Relations

Gerald R. Baron

Now Is Too Late: Survival in an Era of Instant News

Deirdre Breakenridge and Thomas J. DeLoughry

The New PR Toolkit: Strategies for Successful Media Relations

Strategy

Thomas L. Barton, William G. Shenkir, and Paul L. Walker

Making Enterprise Risk Management Pay Off: How Leading Companies Implement Risk Management

Henry A. Davis and William W. Sihler

Financial Turnarounds: Preserving Enterprise Value

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