I know your mind must be swooning after reading this book. There is a lot to it. There is a lot of information, but I did my best to not make this book too intense. I wanted to make sure that you had the secret formula of how to win the game of Googleopoly. I have been immersed in advanced digital marketing for 15+ years, and there is very little structured education and certification for the subject of Google, SEO, social media, online reputation, and all of the other parts of Googleopoly. Even on a collegiate level, there is no real curriculum; the schools that offer classes or degrees fall short because when someone graduates, almost all of their training is irrelevant or obsolete (things change so fast). Furthermore, each of the individual categories that I covered in this book has scarce training opportunity in the real world. But to break down all of the pieces of Googleopoly the way I have done in this book and present them as one synergistic strategy has rarely been done, and it is virtually impossible to find similar training and implementation strategies anywhere.

Here is a recap of everything covered in this book:

• Visibility is the key. It doesn't matter who you are or what you are—a person, company, product, service, or a brand—you will need visibility to grow your fan base, build your brand, and sell yourself or your product or service.
• There are so many opportunities for visibility, but there are also so many distractions. The best and most cost-effective way to achieve visibility is the Internet.
• There are many ways to engage in Internet marketing and advertising, but there is nothing more powerful than Google.
• You need to understand exactly what Google wants and understand the complete landscape of page one of Google.
• Chapter 3 introduced the Googleopoly strategy. Basically, the reality is that only 5 percent of people go past the first page of Google. So, you want to show up as many times as possible on the first page of Google. The way you do that is to use a multiplicity of resources to dominate Google's search algorithm.
• The elements of Googleopoly are:
  • (Onsite SEO) Websites and rules of traditional SEO
  • Full breakdown of what Google's algorithm is looking for:
    • URL/domains
    • Title tags
    • Header tags (H1, H2, H3, etc.)
    • Meta-description (description)
    • Alt tags
    • Content
    • Links
    • Strategy/focus
  • Video and video SEO
    • Technology/resources
    • YouTube and video search engines
    • Optimizing videos for Google page one domination
    • Syndication
    • Supplemental uploads
  • Social media and social media optimization
    • Social media versus social media optimization
    • Social signals
    • Social networks
      • Facebook
      • Google+
      • LinkedIn
      • Flickr
      • Pinterest
      • Private label social networks
      • NING
      • BuddyPress
  • Mobile and mobile optimization
    • How important mobile is to Google and the future of SEO
    • Different types of mobile solutions
    • Mobile SEO
  • Online reputation and reputation optimization
    • How very important reputation and reviews are to Google
    • Google ZMOT
    • Online reputation/review sites
      • Google Reviews
      • Zagat
      • Yelp
      • MerchantCircle
      • Glassdoor
      • Indeed
  • Online reputation optimization
  • How to optimize reviews for Googleopoly strategy
  • Secondary websites
  • Why the need…
  • How to optimize secondary sites properly
  • What is the strategy of secondary websites (to secure Google real estate)
    • Blogs
    • Focus sites
    • Customer appreciation sites
    • Microsites, etc.

After you complete this book, you need to start from the very beginning of and use it like a checklist with your brand or your business.

If you utilized one or two sections in this book for your own business or brand, you would be extremely successful and you would have a competitive edge against your competition. However, if you follow each and every section of this book, you will win the game of Googleopoly and you will crush your competition!