Writing this book has been a major accomplishment in my career and in my life. It is a milestone—one that I will always cherish. It is a little surreal to think of where I came from and then see where I am now in life. I am humbled and feel blessed for the opportunities that I have had. I have realized my goal of being a published author of a major publishing house—an accomplishment I could not have achieved without numerous amazing friends and experts of the highest level in digital marketing, SEO, video, social media, and so on, helping me by brainstorming, debating, synergizing, and providing good old inspiration!

I want to first thank JD Rucker, President of Dealer Authority. I live in New Jersey and JD lives in California. We spent many nights on GoToMeeting brainstorming ideas, theories, and details. You, my friend, are brilliant and awesome. Thank you so much for being a part of this book.

Thank you Tim Martell, President of Wikimotive. Tim, your intense passion for perfection and subject matter expertise inspired me to dig deep and exceed readers' expectations with this book. Your SEO philosophy and social media knowledge were much appreciated. Thank you so much for brainstorming with me and helping me with this book.

I even went international by connecting with Michael Cirillo, President of FlexDealer in BC, Canada. Thank you so much for your help and wisdom with this book. You were instrumental with your fundamental knowledge of Google's algorithms and advanced website design in relation to onsite SEO. And thank you for the hook-up with Rand Fishkin, Co-Founder of MOZ.

My man, Christian Jorn, CEO of Remora: Thank you so much, Christian, for all of your help and expertise on advanced SEO strategy as well as mobile SEO. You were truly awesome to brainstorm with, and I truly appreciate your help on this project. This is just the beginning!

Thank you so much, Eric Miltsch, for your help on this book. Your progressive understanding of where Google is now and where it's going in the future is amazing. You get Google!

Special thanks to my friend, AJ LeBlanc, Managing Partner of Car-Mercial. What can I say? We've come a long way! Thank you so much for inspiring me to write this book. The “Googleopoly” phrase came from you, and I turned a great thought into a great book! Also, thanks for allowing me to be a part of pioneering the entire video search engine optimization phenomenon in the automotive sales industry, years before anyone even understood what video SEO was. I learned so much from you and with you in regard to video and video SEO. But even more than that, thank you for being real. We both know that when there are millions of dollars, or, hell—sometimes even just pennies on the table, people start to act funny; you have always been 100 percent real with me. We have made millions and millions together, my friend, and we have millions more to make!

A big thank-you to Jim Ziegler, HSG, CSP, “The Alpha Dawg,” President of Ziegler Super Systems. It is truly an honor to be mentored by a living legend in both the automotive sales industry and the National Speakers Association. I have learned plenty from you and know that my career has been accelerated by your guidance and friendship. It was you who suggested I join the NSA, and inspired me to achieve my CSP accreditation. And because of my affiliation with the NSA, I was given the opportunity to pitch my book to the prestigious John Wiley & Sons. Thank you, Jim, for being a great mentor.

Many thanks to Dr. Willie Jolley, CSP, CPAE, best-selling author of A Setback Is a Setup for a Comeback, Hall of Fame speaker, and another one of my awesome mentors. Thank you for seeing something special in me, for pushing me to write this book, and for always taking my calls, no matter how busy you are. I appreciate all of your guidance and advice, and all of your resources and recommendations.

Thank you Reverend Joe Cala (and my General Manager at Dealer Synergy). I was able to focus on writing this book because I was confident you could run my company. Thank you for being an amazing general manager and for being such a great friend. I have mad love for you and your family. I think it's so awesome that you married Karina and me and now we get to build this amazing company together with Karina and the rest of the team. Also, thank you for inspiring me to take the leap and write this book! You wrote two books to my one, and I am honored to say you are one of my greatest success stories. I am awed by what you do on a daily basis.

A shout-out to Anthony “AAA” Alagona—we did it, brother! We have come a long way from the Cha-Cha Lounge at the Limelight 21 years ago. I want to thank you for always having my back, from back then to today. You are appreciated. Congrats to you and Ambika!

I want to thank my Dealer Synergy team for being such an amazing group of talented, brilliant people! Thank you for all of the brainstorming on this book, the graphic design, assisting on research, and overall support. A special thank-you to Dana Goldberg for your insight, attention to detail, and creativity.

A shout-out to Phil and Ricardo Migliarese, owners of Balance Studios in Philadelphia. I am proud to say that they are my instructors (in Brazilian Jiu-Jitsu), as well as great friends. I have to say, Balance Studios is probably the most effective martial arts school in the country in terms of digital marketing, social media, video marketing, and search engine optimization. I have enjoyed my conversations and synergy sessions with Phil, and I am beyond grateful for the personal attention that Ricardo has given me with private lessons!

A special shout-out to my “Li'l Brother,” Mark Gayed—I love you, brother, for always being supportive and believing in me. My best man at my wedding and my best friend, you are appreciated!

Thank you to Wiley for giving me the opportunity to share my knowledge and experience with the world. My team at Wiley, Shannon and Elizabeth, have been so awesome in guiding me through the process of becoming a first-time author. And wow! The Wiley marketing team is superb. I love the cover of this book. Thank you so much.

Thank you to my amazing family for being so supportive and understanding and allowing me the time to write this book. I loved reading chapters to my teenage daughters, Kalina and Tianna, and getting their opinions from the teenage perspective. Thank you to Li'l Sean for being such a great big brother for Xander. And thank you, Xander, for being such a loving little mini-me. Thank you to Karina Bradley, for being so supportive—for brainstorming with me, proofreading, and challenging me to constantly do more, be more, and achieve more. I am so blessed to have married my dream girl.

And most importantly, I thank God for blessing me with the gifts and the mind that I have and the tenacity and passion to do what I do. I know it is for Him. He has a purpose for me, as He does for everyone.