If you are a developer who wants to develop apps for the Windows Phone 7.5 platform, but do not know where to begin, then this book is for you. Developers working on the Android and iPhone platform wishing to port their apps on the Windows Phone ecosystem will also find this book useful. The example code files and apps present in the book can also help a non-developer, such as a smart business or sales person, to quickly analyze and build new applications.

This book is also aimed at managers and architects in the news and entertainment industry, as two giants of this industry (Eventful.com and Patch.com) are mentioned extensively within the book.