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EULA
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EULA
by Simon Dowling
Work with Me
About the author
Acknowledgements
Foreword by Sheila Heen
Prologue
Part I: Get Ready
1 SHIFT: Choose the power of buy-in
The cost of getting it wrong
What is buy-in really?
From ‘decree’ to ‘win me’ — a fundamental shift
Easy to say, but what to do?
Notes
2 MINDSET: Imagine what's possible
A champion mindset
What's possible?
An inclusive mindset
An abundance mindset
Choosing what's possible?
Notes
3 CONVICTION: Establish a ‘Big So What’
‘Conviction up!’
Be a catalyst
Establish a Big So What
Romance your purpose
4 WHO: Think wide, act narrow
Navigate the social landscape
Create a social map
Notes
5 TIMING: Read the conditions, ride the wave
Conditions for buy-in
Read the play
Ride the waves
Note
6 YOU: Be someone they'll listen to
People buy people first
Bring out your best
The three perception dials
Listen and learn
Make them look good
Notes
Part II: Go
7 MOOD: Make them feel it
Capture a feeling
Make up your mood
Shape their mood
Notes
8 MIND: Give them a reason
Syncing mood with mind
Go slow to go fast
Notes
9 MOVEMENT: Convert to sustained action
Become a master of movement
The three phases of Movement
Notes
Roadmap for buy-in
Where to now?
Epilogue
Index
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EULA
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www.wiley.com/go/eula
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