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by Marsha Collier
eBay For Dummies, (Updated for 2020), 10th Edition
Cover
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Getting a Feel for eBay
Chapter 1: Why Being on eBay Is Fun on So Many Levels
What Is eBay, and How Does It Work?
All About Auctions
“Buy It Now” on eBay
Want to Make Some Cash?
Get a Deal and Get It Fast!
Research for Fun and Profit
eBay’s Role in the Action
Features and Fun Stuff
Extra Apps You’re Gonna Want
Chapter 2: Let’s Do It! Signing Up on eBay
Registering on eBay
Registering Is Free
A Quick Word about Passwords
A Not-So-Quick Word about Choosing a User ID
Your License to Deal (Almost)
Chapter 3: Finding Your Way Around eBay
What Is the Home Page?
Sign In, Please
Follow the Links
Exploring Your Home Page Search Options
Home Links, the Next Generation
Maneuvering through Categories
Bottoming Out
Chapter 4: Ground Central, Your Private, My eBay
Getting to Your My eBay Pages
Keeping Track of Your Personal eBay Business
Understanding Your Seller Dashboard
Using the Resolution Center
Organizing Saved Sellers/Searches
Following the Action on Your Buying
Surveying Your Sales on Your My eBay Selling Overview
Keeping Track of Your Transactions
Getting and Giving Feedback
Part 2: Buying Like an Expert
Chapter 5: Deal or No Deal? Buying Hacks and Searching Tips
Online Tips for Vintage Enthusiasts
Finding More Research Information
Looking to Find an Item? Start Your eBay Search
Chapter 6: Get a Deal: The Art of Shopping eBay
The Item Listing Page
Beating the Devil in the Details
Factoring In the Extras
Placing Your Bid on an Auction
Bidding to the Max: Automatic Bidding
Specialized Categories
The Agony (?) of Buyer’s Remorse
Chapter 7: Winning eBay Shopping Strategies
Make an Offer!
Find Out an Item’s Bidding History
Get to Know the Other Bidders
Strategies to Help You Outsmart the Competition
Time Is Money: Auction Strategy by the Clock
Chapter 8: Winner! Winner! Chicken Dinner?
eBay Calling: You’re a Winner
Getting Your Paperwork Together
Getting in Contact
Sending the Payment Promptly and Securely
Checking Out
Communicating with the Seller
Keeping in Touch: Dealing with an AWOL Seller
You Get the Item … Uh-Oh, What’s This?
Don’t Forget to Leave Feedback
Properly Giving the Detailed Seller Ratings (DSRs)
Part 3: Making Money the eBay Way
Chapter 9: Selling Online for Fun and Profit
Why Should You Sell Stuff on eBay?
Finding Stuff to Sell
Know When to Sell
Know Thy Stuff
Know What You Can (And Can’t) Sell
Reporting a Problem Listing
Intellectual Property Violations
eBay Fees? What eBay Fees? Oops …
Uncle Sam Wants You — to Pay Your Taxes
Chapter 10: Time to Sell: Making Irresistible Listings
Getting Ready to List Your Item
Examining the Create Listing Page
Filling In the Required Blanks
Checking Your Work and Starting the Listing
Midcourse Corrections: Fixing Current Listings
Chapter 11: Find Merchandise to Sell and the eBay Store Decision
Knowing the Market
Do You Have Talent, Provide a Service?
Catching Trends in the Media
The Hunt for eBay Inventory
Salvage: Liquidation Items, Unclaimed Freight, and Returns
Making the eBay Store Decision
Selling from Your Own Virtual Storefront
Chapter 12: Take the Pain out of Closing the Deal and Shipping
Bookkeeping and Staying Organized
Talking to Buyers: The ABCs of Good Communication
Shipping without Going Postal
Buying and Printing Postage Online
Chapter 13: Saving and Troubleshooting Sales
Dealing with a Buyer Who Doesn’t Respond
Other Possible Problems
Going Badly? Cut Your Losses
Chapter 14: Increase Profits with Photography and Other Strategies
Using Images in Your Listings
Making Your Picture a Thing of Beauty
Making Your Images Web-Friendly
The Image Is Perfect — Now What?
Getting Pictures from Your Smartphone to eBay
Using Your Website to Store Images
Using the Photo Uploader
Tell Your Story on Your Profile Page
Part 4: Even More of eBay’s Special Features
Chapter 15: Security: Protect Yourself Online and on eBay
What eBay Knows about You
What Does eBay Do with Information about Me, Anyway?
What Do Other eBay Members Know about Me?
Hack-proof Your Account with Two-Factor Authentication
Spam — Not Just a Hawaiian Delicacy
I Vant to Be Alone — and Vat You Can Do to Stay That Vay
Chapter 16: Rules, Policies, and Etiquette (and How to Get Help)
Keeping eBay Safe with eBay Security
Buyers Are Safe When Shopping on eBay
Abuses You Should Look Out For
Reporting Abuses to eBay Security
Stuff eBay Won’t Do Anything About
Knowing the Deeds That Can Get You Suspended
Launching a Report or a Return
Returning an item for a refund
Getting the Real Deal? Authentication and Appraising
If It’s Clearly Fraud
Chapter 17: Marketing Sales with Social Media and the Community
Joining the eBay Community
Learning and Selling through Social Media
Chapter 18: eBay Bucks Rewards, Charitable Buying and Selling, and Going Mobile
Rewards Program for Shoppers: eBay Bucks
Selling and Buying: Helping Nonprofits
Go Mobile — for Buying and Selling
Part 5: The Parts of Tens
Chapter 19: Ten (Or So) Golden Rules to Succeed on eBay
Buyer: Research Your Treasure Before You Buy
Buyer: Check the Seller’s Feedback
Buyer: Check the Price Tag and Bid Wisely
Buyer: Leave Positive Feedback for a Good Seller
Buyer: Protect Your Privacy
Seller: Really Know Your Stuff
Seller: Polish and Shine
Seller: Picture-Perfect Facts
Seller: Communication Is Key
Seller: Be a Buyer’s Dream
Seller: Listen to the Music
Buyers and Sellers: Keep Current, Keep Cool
Chapter 20: Ten (Or So) Services to Make Life Easy
Seller Tools and Services
Important Tools for Buyers and Sellers
eBay’s Software and Services
Index
About the Author
Advertisement Page
Connect with Dummies
End User License Agreement
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