About the Author

Tim Wood is currently Director of User Experience at EffectiveUI, where he leads an award winning design team specializing in the creation of custom applications for the web, mobile, and desktop environments.

For more than a decade, Tim has persistently focused on the radical transformation of business through user experience. From next-generation consumer electronics to highly specialized mobile applications, his passion for design has fueled an inherent desire to innovate and promote progressive methods of interaction design. Tim holds an MFA in Computer Graphics and Interactive Media Development from the Rochester Institute of Technology and is an internationally recognized speaker on the topics of user experience design, user interface design and interaction design.

Tim lives in upstate New York with his partner Lynne, their cat Elysium and a random assortment feral cats and other urban wildlife. When not designing, Tim can usually be found bounding quickly and quietly through the forests of the northeast on his mountain bike… only getting out of hand and crashing some of the time.