- osCommerce Webmaster's Guide to Selling Online
- Credits
- About the Author
- About the Reviewer
- Preface
- 1. Increasing Profits and Sales with osCommerce
- 2. Advertising an Online Store
- 3. Search Engine Optimization
- Why SEO?
- SEO When Switching to osCommerce from an Existing Website
- Understanding External and Internal SEO
- External SEO
- Internal SEO
- Content and Keywords
- How to Define Keywords?
- Avoiding Duplicate Product Page URLs
- Same Product in Multiple Categories
- Product Listing and Product Information Pages with the Same Content
- Multiple Front Ends Linked to the Same Back End, Even when Using Different Domain Names
- osCommerce Online Stores Using Product Feed Coming from Suppliers
- Other Websites Using osCommerce Store's Product Feed
- HTML Validation and Page Structure Optimization
- Optimized URLs in osCommerce
- Page Title and META Tags in osCommerce
- Main Page URL and Redirects
- Internal Linking between the Pages
- Site Maps
- The robots.txt and .htaccess Files
- Navigation gets Optimized
- Contexts
- Hiring an SEO Specialist
- Tracking SEO Campaign Results
- Summary
- 4. Dynamic Content to Improve Sales
- 5. Building Customer Confidence
- Ensuring Server and Database Safety
- Information about the Business
- Customer Information
- Product Catalog
- Placing Orders
- Order Processing
- Summary
- 6. Design to Sell
- Main Principles of E-Commerce Design
- Design that Helps Sales
- Design Matches Products
- Design Matches Target Audience
- Design Compatibility
- Multicultural and Multilingual Designs
- Design Recommendations
- Fast Design
- Branding
- Updating osCommerce Design
- Summary
- 7. Improving Product Catalog
- Making Navigation More Obvious
- Product Listing
- Search
- Product Information
- Going International
- Summary
- 8. Increasing Order Value
- 9. Increasing the Turnover via Promotions and Special Offers
- 10. Improving Conversion Rates and Customer Experience
- Why Improve Conversion Rates?
- Conversion Rates in osCommerce
- Visitors to Customers Conversion Rate
- Customers to Repeat Customers Conversion Rate
- Conversion of Referring Sources, Media Types, and Advertising Campaigns
- Conversion of Certain Categories, Brands, and Individual Products
- Conversion of Pages and Page Elements
- Conversion of Website Navigation and Search Facility
- Paths that Convert Visitors into Customers
- Page Elements that Improve Conversion Rates
- Wish Lists and Quotations
- Payment Methods
- Error Handling and Confirmations
- Customer Account
- Back End Improvements
- Summary
- 11. Understanding and Using Reports
- 12. Repeat Customers
- 13. Afterword
Author
Vadym Gurevych
Reviewer
Monika Mathé
Senior Acquisition Editor
Douglas Paterson
Development Editor
Nikhil Bangera
Technical Editor
Ajay S.
Editorial Manager
Dipali Chittar
Project Manager
Abhijeet Deobhakta
Project Coordinator
Patricia Weir
Indexer
Hemangini Bari
Proofreader
Chris Smith
Production Coordinator
Shantanu Zagade
Cover Designer
Shantanu Zagade
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