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Book Description

South America is an emerging market, and this book tells you all you need to know for business success in this part of the world, from etiquette to trends. Keep a step ahead of the curve with Essential Managers: Doing Business in South America.

Table of Contents

  1. Introduction
  2. Business Profile
    1. Managing Extremes
    2. Country Profiles
    3. Choosing South America
    4. History and Business
    5. Adjusting to Rapid Change
    6. Finding Opportunities
    7. Going Global
    8. Understanding the Workforce
    9. Identifying Types of Business
    10. Accepting Responsibility
  3. Understanding Business Etiquette
    1. Managing Particularism
    2. Communicating Effectively
    3. Appreciating Family Ties
    4. Knowing Your Place
    5. Joining the Team
    6. Motivating through Respect
    7. Planning for the Future
  4. Succeeding at Business
    1. Setting an Entry Strategy
    2. Getting Started
    3. Dealing with Infrastructure
    4. Dealing with Financial Issues
    5. Importing and Exporting
    6. Surviving Bureaucracy
    7. Tackling Security
    8. Starting a New Business
    9. Segmenting the Market
    10. Selecting a Location
    11. Negotiating Successfully
    12. Resolving Disputes
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