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Book Description

Billions of dollars are spent every year on promotions, and for some, the payoff is huge.

Table of Contents

  1. Cover
  2. Title
  3. Contents
  4. Introduction
  5. Image and Brand-Building Promotions (1/7)
  6. Image and Brand-Building Promotions (2/7)
  7. Image and Brand-Building Promotions (3/7)
  8. Image and Brand-Building Promotions (4/7)
  9. Image and Brand-Building Promotions (5/7)
  10. Image and Brand-Building Promotions (6/7)
  11. Image and Brand-Building Promotions (7/7)
    1. Be Inspired
  12. Invitations, Announcements, and Cards (1/8)
  13. Invitations, Announcements, and Cards (2/8)
  14. Invitations, Announcements, and Cards (3/8)
  15. Invitations, Announcements, and Cards (4/8)
  16. Invitations, Announcements, and Cards (5/8)
  17. Invitations, Announcements, and Cards (6/8)
  18. Invitations, Announcements, and Cards (7/8)
  19. Invitations, Announcements, and Cards (8/8)
    1. The Big Idea
  20. Keepsake Promotions (1/8)
  21. Keepsake Promotions (2/8)
  22. Keepsake Promotions (3/8)
  23. Keepsake Promotions (4/8)
  24. Keepsake Promotions (5/8)
  25. Keepsake Promotions (6/8)
  26. Keepsake Promotions (7/8)
  27. Keepsake Promotions (8/8)
    1. Get Production Savvy
  28. Publication and Newsletter Promotions (1/5)
  29. Publication and Newsletter Promotions (2/5)
  30. Publication and Newsletter Promotions (3/5)
  31. Publication and Newsletter Promotions (4/5)
  32. Publication and Newsletter Promotions (5/5)
    1. Treading New Ground
  33. Campaigns (1/5)
  34. Campaigns (2/5)
  35. Campaigns (3/5)
  36. Campaigns (4/5)
  37. Campaigns (5/5)
  38. Directory of Suppliers and Manufacturers (1/2)
  39. Directory of Suppliers and Manufacturers (2/2)
  40. Directory of Contributors
  41. About the Author
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