so easy to disseminate information to a global audience almost instantaneously. With this immediate accessibility,

however, the fl oodgates have opened to mediocrity in communications; almost anyone can now enter the arena with

the aid of electronics. In the quick-fi x-get-the-job-done-and-the-work-out philosophy of the twenty-fi rst century, we

are seeing more and more ready-made, convenience-based, and overtly cost-conscious creative work enter into the

time goes on.

As visual communicators, it is our role to lead. We need to eradicate the complacency that exists, educating clients of

the importance of producing creative work with imaginative content that speaks to the culture in ways that inspire

and motivate. To take charge of our industry and our destiny, we need more than ever to innovate and experiment,

working outside our comfort zone and limitations to move forward. We have to be willing to strive for greatness

every time, refusing to compromise and settle for the mundane. By continuing to question the existing paradigm,

we can begin to discover new solutions and opportunities for our work to move and grow. In the days of speed and

haste, our patience and ongoing commitment to excellence will serve as a working model for the next generation of

communicators, a brilliant reminder of the importance and virtues of integrity, hard work, and creative vision.