105
Keepsake Promotions
fi g.
1.2
Each uniquely sized, signature-
style card is letterpress-printed on
Mohawk Superfi ne 100 lb. eggshell
coverstock.
fi g.
1.3
The palette employs all
special-mix colors for
this limited edition run.
Alternate Gothic No. 2
is the font of choice.
fi g.
1.5
A clear insert sheet, printed in
black on a laser printer, shares
poetic words to encourage the
recipient to correspond through
letter writing.
fi g.
1.6
Clear circular seals are enclosed
to be used by the recipient for
their correspondence.
fi g.
1.4
(Provision) : Innovative Promotionals That Work - CD1205.21 / 4108 Text Black
GWIPTW 092-137_11-04-05_5C.indd 105GWIPTW 092-137_11-04-05_5C.indd 105 2/15/11 11:08:26 AM2/15/11 11:08:26 AM
106
Power of Design
Firm Alexander Isley Inc.
Creative Direction Alexander Isley
Design Tara Benyei and George Kokkinidis
Printing Jornik (baseball) and RTO Group (tissue paper,
labels, and stickers)
Manufacturers Jornik/Sunrise Business Products
“ An effective promotion needs to inspire,
encouraging clients to accept your way
of thinking.”
—Alexander Isley, Alexander Isley Inc.
OBJECTIVE Alexander Isley Inc. wanted to create a keepsake promotion to promote
their business and to draw attention to the strength and power of great design.
AUDIENCE The baseball-inspired promotion was distributed to existing and prospec-
tive clientele, primarily marketing and corporate communications executives. Three
hundred were produced. Roughly 150 to 200 were given away as holiday gifts; the rest
were used throughout the year in new business promotional efforts.
CONCEPT The design team chose the baseball because of its strength in design for
both form and function. It was also a well-known object that everyone would relate
to. Its smooth white leather juxtaposed against a highly textural, scarlet-red stitching
is not only stunning to look at but also highly functional, a mastery in aerodynam-
ics. The ball is imprinted with the fi rm’s name redrawn in a way that is reminiscent of
baseball graphics. By having the entire team—from design and production to account
management and bookkeeping—sign the ball, the object became personalized.
MESSAGE The main message was to get clients to think about the power of great
design. A secondary message positions the fi rm as team players.
RESPONSE The fi rm has received numerous thank-you notes and phone calls, gener-
ating new business for the team.
T
w
la
7
b
fi g.
1.1
The 3” x 3” (7.5 x 7.5 cm)
adjoining booklet is printed
in two colors, PMS red and
black, on Plainfi eld Opaque
smooth 100 lb. text.
innovative promotions that work
(Provision) : Innovative Promotionals That Work - CD1205.21 / 4108 Text Black
GWIPTW 092-137_11-04-05_5C.indd 106GWIPTW 092-137_11-04-05_5C.indd 106 2/15/11 11:08:31 AM2/15/11 11:08:31 AM
107
Keepsake Promotions
fi g.
1.5
The promotion comes in a
cylinder-shaped tin wrapped
with natural cardboard
stock.
fi g.
1.4
The package is personalized
with two custom die-cut
labels printed on Starliner
70 lb. text label stock in
blinding white.
fi g.
1.6
Once the screw-off metal
container is opened, a hand-
signed, custom-imprinted
baseball is revealed.
fi g.
1.2
The baseball is wrapped with onionskin paper
imprinted in PMS 1797 red. The graphics play
off the ball’s aerodynamic design while the text
makes references to the game of baseball.
fi g.
1.3
Belizio and Century Expanded
BT, the fi rm’s corporate fonts,
are used throughout.
(Provision) : Innovative Promotionals That Work - CD1205.21 / 4108 Text Black
GWIPTW 092-137_11-04-05_5C.indd 107GWIPTW 092-137_11-04-05_5C.indd 107 2/15/11 11:08:37 AM2/15/11 11:08:37 AM
108
innovative promotions that work
OBJECTIVE Orlando Facioli Design wanted to create a promotion that would illu-
minate their market niche, an interesting combination of graphic and object design.
AUDIENCE The innovative package was targeted toward prospective corporate clien-
tele. It was used to establish the fi rm as a leading player in the design industry. Initially
400 were distributed. The promotion is still used as a gift given to every new client.
CONCEPT To really communicate their uniqueness in the marketplace, Orlando Fa-
cioli Design wanted to not only incorporate two- and three-dimensional thinking but
also utilize alternative materials and techniques. It was also important to involve the
recipient in some way. In the promotion, the use of light symbolically represents cre-
ativity and imagination. Six patterns were created, three in orange and three in green.
MESSAGE Experience brilliant design that breaks away from traditional approaches.
RESPONSE This inventive keepsake attracted client work from such companies as
Absolut Vodka, L’Oreal, and Avon, each with an interest in creating work that uses al-
ternative materials. The promotional package also generated interest with both graphic
and object-design publications. The piece has received vari-
ous international awards, including the grand prize in the
London International Awards for design.
Luminous Objective
Firm Orlando Facioli Design
Creative Direction Orlando Facioli
Design Orlando Facioli
Printing Confetti (serigraphy on lamps) and TAYO
(serigraphy on packaging)
Manufacturers Confetti (polypropylene for lamps)
and TAYO (polypropylene for packaging)
“ Everyone is tired of the same solu-
tions. This type of work brings us to
a different level of creativity where
the solutions can come from any kind
of material. We are not arrested to
paper.”
—Orlando Facioli, Orlando Facioli Design
fi g.
1.1
The plastic polypropylene
assembles to a 7” x 8” (18
x 20.5 cm) cube light. The
transparent plastic material
creates a vibrant, almost
fl uorescent glow when a light
source is added.
The luminous promotion is
mailed in a clear recyclable,
polypropylene packaging.
The only point of contact is a
website listing.
fi g.
1.2
(Provision) : Innovative Promotionals That Work - CD1205.21 / 4237 Text Black
GWIPTW 092-137_11-04-05_5C.indd 108GWIPTW 092-137_11-04-05_5C.indd 108 2/15/11 11:08:43 AM2/15/11 11:08:43 AM
109
Keepsake Promotions
-
y
.
-
c
fi g.
2.1
An interesting array of circular patterns adorns
each of the cube light objects. To imprint the
surface, serigraphy is employed. Orange and
green are the colors of choice.
(Provision) : Innovative Promotionals That Work - CD1205.21 / 4237 Text Black
GWIPTW 092-137_11-04-05_5C.indd 109GWIPTW 092-137_11-04-05_5C.indd 109 2/15/11 11:08:47 AM2/15/11 11:08:47 AM
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.