Cover image for The Entrepreneur's Playbook

The Entrepreneur's Playbook

Author Paul B. Brown , Leonard C. Green
Release Date: 2017/03/01
ISBN: 9780814438183
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Book Description

Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.

Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to:

  • Locate sure-bet opportunities for improving products
  • Get serious about positioning, distributing, and licensing
  • Find funding
  • Take calculated risks and minimize failure
  • And much more.
The Entrepreneur’s Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.

Table of Contents

  1. Cover
  2. Half title
  3. Title
  4. Contents
  5. A Special Offer
  6. A Quick Word Before We Begin
  7. Principle 1 Find a Marketplace Challenge That Needs to Be Solved or Improved
  8. Principle 2 A Better Mousetrap Is Not Enough
  9. Principle 3 If You Ain’t Passionate About Your Idea, No One Else Will Be
  10. Principle 4 Experiment!
  11. Principle 5 If You Are Not Failing (Occasionally), You Are Not Aiming High Enough
  12. Principle 6 Work Hard (You’ll Be Amazed at How Many People Don’t)
  13. Principle 7 The Key Entrepreneurial Trait: Knowing How to Spot an Opportunity
  14. Principle 8 Successful Entrepreneurs Are Not Risk-Takers; They Are Calculated Risk-Takers
  15. Principle 9 You—Yes, You—MUST Have an Advisory Board
  16. Principle 10 Research the Market; Narrow the Options; Act!
  17. Principle 11 There Is No Sense Making a Mistake Unless You Can Learn from It
  18. Principle 12 What Is the Most Effective Tool to Solve a Problem or Deal with a Crisis? SWOT
  19. Principle 13 If It Ain’t Broke—Break It. Don’t Be Complacent. Always Improve. Always Get Better.
  20. Principle 14 Be a Mensch
  21. Principle 15 Ten Steps to Take Before You Make Your Move into Entrepreneurship
  22. Principle 16 Secrets, Techniques, and Strategies of the Successful Entrepreneurs I Have Worked With
  23. Principle 17 Give Back
  24. Principle 18 Say Thank You
  25. Acknowledgments
  26. Appendix
  27. Index
  28. About the Author
  29. Free Sample Chapter from Fail Fast or Win Big by Bernhard Schroeder
  30. Best-Sellers from Amacom
  31. About Amacom
  32. Copyright
3.144.42.196