Other Best-Sellers from AMACOM

The Art of War for Small Business:
Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

BY BECKY SHETZ-RUNKLE

Sun Tzu’s The Art of War has inspired leaders across the world with its brilliant strategies for prevailing against opponents, no matter how big or intimidating. Small-business owners fighting for market share can similarly beat bigger businesses—including industry powerhouses. Now, filled with examples from innovative small businesses, The Art of War for Small Business translates Sun Tzu’s classic treatise into 12 powerful lessons, revealing how to: * choose the right ground for your battles * prepare without falling prey to paralysis * strike your competitors’ weakest points * focus resources on conquering key challenges * go where the enemy is not * consolidate victories * build and leverage strategic alliances * and more.

Make Your Own Waves:
The Surfer’s Rules for Innovators and Entrepreneurs

BY LOUIS PATLER

Like the ocean, the marketplace constantly changes and today’s cresting reward becomes tomorrow’s crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence—and they relish a challenge. So it’s no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, O’Neill, Reef, Quiksilver). Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water.

Think Agile:
How Smart Entrepreneurs Adapt in Order to Succeed

BY TAFFY WILLIAMS

When you lock yourself into one strategy, one product, one distribution method—and one way of thinking about your business—you limit your potential, and lower your chances of capitalizing on economic, industry, or market changes. This book examines the latest trends that will soon present opportunities and obstacles for all entrepreneurs. Think Agile is an essential guide for the success of any business...no matter what obstacles may lay in its path.