Cover image for The Human Being’s Guide to Business Growth

The Human Being’s Guide to Business Growth

Author Gregory Scott Chambers
Release Date: 2017/12/01
ISBN: 9781947441170
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Book Description

Every business owner looking for growth begins by thinking about new products and services, but that’s the wrong place to start. The place to start is inside their company, getting every employee to take responsibility for business development, regardless of their role. Employees need to think, “revenue is my business,” and this book will give readers a simple three-step process (called FIT) to unleash the power of their people for growth.

Table of Contents

  1. Cover
  2. Half-title Page
  3. Title Page
  4. Copyright
  5. Dedication
  6. Contents
  7. Acknowledgments
  8. Introduction: A Tale of Two Companies
  9. Part I Defining Terms
    1. Chapter 1 The Terms: Getting on the Same Page
    2. Chapter 2 The Concepts: Let’s Frame This
  10. Part II Strategy and Leadership
    1. Chapter 3 The Vision—Strategy and Planning Are Not the Same Thing
    2. Chapter 4 The Boss—It Starts at the Top
  11. Part III Getting Everyone on the Same Page
    1. Chapter 5 The Bus Drivers—Let’s Talk Management
    2. Chapter 6 The Front Lines—Tactics to Help Everyone Sell
  12. Part IV Getting the Right People in the Right Places
    1. Chapter 7 The Blowback—Dealing With Staff Resistance
    2. Chapter 8 The Recruiting—Not Everyone Will Come With You Be Ready
  13. Part V Locking It in With Technology
    1. Chapter 9 The Tools—Lock in Small Gains With Technology
    2. Chapter 10 Unique Situations—Small Local Companies, Franchises, Nonprofits, Startups
  14. Conclusion: Back to a Tale of Two Companies
  15. About the Author
  16. Index
  17. Backcover
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