-
Meaning-Making and Political Campaign Advertising
Author Dorothea Horst
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretica....
Release Date 2018/10 -
Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
Author Todd Kelsey
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will....
Release Date 2017/06 -
Advertising by Design, 3rd Edition
Author Robin Landa
A real-world introduction to advertising design in today's industryAdvertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamental....
Release Date 2016/11 -
Author Catharine Findiesen Hays , Yoram Wind
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?Beyond ....
Release Date 2016/02 -
Effective Advertising Strategies for Your Business
Author Cong Li
As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC....
Release Date 2014/08 -
Advanced Google AdWords, 3rd Edition
Author Brad Geddes
The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book pro....
Release Date 2014/05 -
Author Andrew McStay
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity ....
Release Date 2013/06 -
Advertising A New Approach (RLE Advertising)
Author Walter Taplin
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure sale....
Release Date 2013/06 -
Advertising in Tourism and Leisure
Author Annette Pritchard , Nigel Morgan
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces t....
Release Date 2013/06 -
Advertising on Google: The High Performance Cookbook
Author Kristina Cutura
Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.Set up your Adwords account and track results beyond the ....
Release Date 2013/06 -
Web Words That Work: Writing Online Copy That Sells
Author Michael Miller
Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, t....
Release Date 2012/12 -
Display Advertising: An Hour a Day
Author Corey Koberg , David Booth
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaignThe display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized business....
Release Date 2012/09 -
Author Lori Calcott , Bart Weller
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords wil....
Release Date 2012/05 -
Advertising for People Who Don't Like Advertising
Author Kesselskramer
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communi....
Release Date 2012/05 -
Advanced Google AdWords, 2nd Edition
Author Brad Geddes
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guideAdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly a....
Release Date 2012/04 -
Google AdSense Quick Guide: Mastering the New Google AdSense Interface
Author Michael Miller
With the new version of AdSense, Google has changed virtually everything about the interface and added some new features. The navigation structure has been completely overhauled, as have the available types of ads. Google has reorganized the former AdSense Channels ....
Release Date 2012/03 -
Author Michael Miller
Using Google Advanced Search is the one book you shouldn’t be without if you regularly search the Web. And who doesn’t search the Web with Google or one of its competitors at least once a day? And if you’re a scholar, researcher or teacher, learning how to comb mill....
Release Date 2011/11 -
Author Anastasia Holdren
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform work....
Release Date 2011/11 -
Sams Teach Yourself Google AdWords™ in 10 Minutes
Author Bud E. Smith
A clear, super quick, easy-to-understand guide for new Google AdWords usersFast access to instructions for every common task, plus reliable, concise answers to the most widely asked questionsOrganized into lessons that distill the most crucial information on each Go....
Release Date 2011/01 -
Author Joe Teixeira
Get the most out of Google's trifecta of tools and optimize your Web presence!Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock t....
Release Date 2010/09 -
Author Brad Geddes
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight in....
Release Date 2010/04 -
Google Advertising Tools, 2nd Edition
Author Harold Davis
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, inc....
Release Date 2009/11 -
Google AdWords™ for Dummies®, 2nd Edition
Author Howie Jacobson
A completely updated reference to help you get the most value out of your AdWords campaignsGoogle AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears ....
Release Date 2009/08 -
Author Robert Barocci , Taddy Hall , Steve Rappaport , Joseph Plummer
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The O....
Release Date 2007/04