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Design(3912)
- Branding(93)

Design Better and Build Your Brand in Canva

Laura Goodsell, Janine Friston, Heather Palfreyman

Make Your Brand Matter

Steven G. Soechtig

Protecting the Brand

Peter Hlavnicka, Anthony M. Keats

Launching & Building a Brand For Dummies

Amy Will

Exponential: Transform Your Brand by Empowering Instead of Interrupting

Jeff Rosenblum

Brand Naming

Rob Meyerson

Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections

Sandeep Dayal

Super Sonic Logos

Do One Thing

Geraint Evans

The Wood Burn Book

Building Brand Communities

Carrie Melissa Jones, Charles Vogl

The Brand Strategy Canvas: A One-Page Guide for Startups

Patrick Woods

Digital You: Real Personal Branding in the Virtual Age

William Arruda

Follow the Feeling

Kai D. Wright

Ethical Branding and Marketing

Hagai Gringarten, Raúl Fernández-Calienes

Kellogg on Branding in a Hyper-Connected World

Tim Calkins, Alice M. Tybout

The Future of Packaging

Tom Szaky

Deriving Value From Conversations About Your Brand

Ed Keller, Koen H. Pauwels, Rick Larkin, Brad Fay

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

Yvon Chouinard, Lucas Conley, Mark Miller

Stand Up!

Gordon Whitman

Branding Yourself, 3rd Edition

Kyle Lacy, Erik Deckers

Stand Up to Stigma

Pernessa C. Seele

Dealing with Meetings You Can't Stand: Meet Less and Do More

Dr. Rick Brinkman

Personal Branding for Entrepreneurial Journalists and Creative Professionals

Sara Kelly

Employer Branding For Dummies

Lars Schmidt, Richard Mosley

Stand Out

Alison Hill

Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.

Denise Anderson

The Brand Flip: Why customers now run companies and how to profit from it

Marty Neumeier

Origination: The Geographies of Brands and Branding

Andy Pike

The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement

Lauren Perkins

Design Better and Build Your Brand in Canva

Author Laura Goodsell , Janine Friston , Heather Palfreyman
Release Date 2023/01
Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no timeKey FeaturesOrganize your business designs using folders and learn to schedule social media content in Canva’s own content plannerLearn to create p....
Make Your Brand Matter

Author Steven G. Soechtig
Release Date 2022/08
Combine brand and experience into a single, exciting whole to drive growthThe Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Compani....
Protecting the Brand

Author Peter Hlavnicka , Anthony M. Keats
Release Date 2022/04
Protecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection.This second volume showcases U.S. states specific legal statues and examples related to the legal approach to co....
Launching & Building a Brand For Dummies

Author Amy Will
Release Date 2022/01
Create a strong brand DNA—and watch it growThese days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to ....
Exponential: Transform Your Brand by Empowering Instead of Interrupting

Author Jeff Rosenblum
Release Date 2021/12
One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forwa....
Brand Naming

Author Rob Meyerson
Release Date 2021/12
You don’t have a brand—whether it’s for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslati....
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections

Author Sandeep Dayal
Release Date 2021/11
Build a “cognitive brand” that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears,....
Super Sonic Logos

Author
Release Date 2021/07
This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator....
Do One Thing

Author Geraint Evans
Release Date 2021/06
Dr Geraint Evans has spent the last 20+ years as an award- winning marketing consultant, delivering work for major brands such as Odeon Cinemas and now coaches and consults full time. He is a Visiting Research Fellow at St Mary’s University, London and an award winning academic author, holding a PhD....
The Wood Burn Book

Author
Release Date 2020/08
The Wood Burn Book teaches you everything you need to know to master the art of pyrography.
Building Brand Communities

Author Carrie Melissa Jones , Charles Vogl
Release Date 2020/05
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relatio....
The Brand Strategy Canvas: A One-Page Guide for Startups

Author Patrick Woods
Release Date 2019/12
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a stra....
Digital You: Real Personal Branding in the Virtual Age

Author William Arruda
Release Date 2019/10
What’s your story?The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? ....
Follow the Feeling

Author Kai D. Wright
Release Date 2019/08
Elevate your brand, rise above the crowd, and build tribeIn Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,50....
Ethical Branding and Marketing

Author Hagai Gringarten , Raúl Fernández-Calienes
Release Date 2019/04
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and t....
Kellogg on Branding in a Hyper-Connected World

Author Tim Calkins , Alice M. Tybout
Release Date 2019/03
World-class branding for the interconnected modern marketplaceKellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace....
The Future of Packaging

Author Tom Szaky
Release Date 2019/02
Outstanding Book of the Year gold medalist and “Most Likely to Save the Planet” from the Independent Book Publisher Awards.Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that relies on responsib....
Deriving Value From Conversations About Your Brand

Author Ed Keller , Koen H. Pauwels , Rick Larkin , Brad Fay
Release Date 2019/01
Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and ma....
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

Author Yvon Chouinard , Lucas Conley , Mark Miller
Release Date 2018/03
A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced b....
Stand Up!

Author Gordon Whitman
Release Date 2018/01
Stand Up!How to Get Involved, Speak Out, and Win in a World on FireA society that actively combats racism, treats climate change as a serious threat, and ensures that all people have a living wage and a decent life for themselves and their families is not a pr....
Branding Yourself, 3rd Edition

Author Kyle Lacy , Erik Deckers
Release Date 2017/12
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use....
Stand Up to Stigma

Author Pernessa C. Seele
Release Date 2017/10
No More Hate! All Are Welcome!“Stigma” is a simple two-syllable word, yet it carries the weight of negative and often unfair beliefs that we hold about those who are different from us. Stigmas lock people into stereotyped boxes and deny us all the right to be ....
Dealing with Meetings You Can't Stand: Meet Less and Do More

Author Dr. Rick Brinkman
Release Date 2017/05
The proven process for making the most of every business meeting—from the coauthor of the international bestseller Dealing with People You Can’t StandFrom Dr. Rick Brinkman, one of the bestselling masterminds who made Dealing with People You Can’t Stand a little le....
Personal Branding for Entrepreneurial Journalists and Creative Professionals

Author Sara Kelly
Release Date 2017/04
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sar....
Employer Branding For Dummies

Author Lars Schmidt , Richard Mosley
Release Date 2017/02
Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, thi....
Stand Out

Author Alison Hill
Release Date 2016/12
Tools, tips and strategies to stop the cycle of 'busy' and start getting aheadStand Out shows you how to stop working so much, and start achieving instead. Everyone is busy, but working harder to do more isn't getting us anywhere. We're overwhelmed, distracted ....
Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.

Author Denise Anderson
Release Date 2016/01
The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers....
The Brand Flip: Why customers now run companies and how to profit from it

Author Marty Neumeier
Release Date 2015/07
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based....
Origination: The Geographies of Brands and Branding

Author Andy Pike
Release Date 2015/05
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.Provides innovative c....
The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement

Author Lauren Perkins
Release Date 2015/01
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, ga....

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