This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator....
The Wood Burn Book teaches you everything you need to know to master the art of pyrography.
Author Carrie Melissa Jones , Charles VoglAn authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relatio....
Release Date 2020/05
The Brand Strategy Canvas: A One-Page Guide for Startups
Author Patrick WoodsLaunching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a stra....
Release Date 2019/12
Digital You: Real Personal Branding in the Virtual Age
Author William ArrudaWhat’s your story?The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? ....
Release Date 2019/10
Author Kai D. WrightElevate your brand, rise above the crowd, and build tribeIn Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,50....
Release Date 2019/08
Kellogg on Branding in a Hyper-Connected World
Author Tim Calkins , Alice M. TyboutWorld-class branding for the interconnected modern marketplaceKellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace....
Release Date 2019/03
Author Tom SzakyOutstanding Book of the Year gold medalist and “Most Likely to Save the Planet” from the Independent Book Publisher Awards.Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that relies on responsib....
Release Date 2019/02
Deriving Value From Conversations About Your Brand
Author Ed Keller , Koen H. Pauwels , Rick Larkin , Brad FayCompanies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and ma....
Release Date 2019/01
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
Author Yvon Chouinard , Lucas Conley , Mark MillerA book for a different breed of business leader, one who looks beyond the moment to create a life of significance.Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced b....
Release Date 2018/03
Author Gordon WhitmanStand Up!How to Get Involved, Speak Out, and Win in a World on FireA society that actively combats racism, treats climate change as a serious threat, and ensures that all people have a living wage and a decent life for themselves and their families is not a pr....
Release Date 2018/01
Branding Yourself, 3rd Edition
Author Kyle Lacy , Erik DeckersWant a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use....
Release Date 2017/12
Author Pernessa C. SeeleNo More Hate! All Are Welcome!“Stigma” is a simple two-syllable word, yet it carries the weight of negative and often unfair beliefs that we hold about those who are different from us. Stigmas lock people into stereotyped boxes and deny us all the right to be ....
Release Date 2017/10
Dealing with Meetings You Can't Stand: Meet Less and Do More
Author Dr. Rick BrinkmanThe proven process for making the most of every business meeting—from the coauthor of the international bestseller Dealing with People You Can’t StandFrom Dr. Rick Brinkman, one of the bestselling masterminds who made Dealing with People You Can’t Stand a little le....
Release Date 2017/05
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Author Sara KellyPersonal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sar....
Release Date 2017/04
Author Lars Schmidt , Richard MosleyAttract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, thi....
Release Date 2017/02
Author Alison HillTools, tips and strategies to stop the cycle of 'busy' and start getting aheadStand Out shows you how to stop working so much, and start achieving instead. Everyone is busy, but working harder to do more isn't getting us anywhere. We're overwhelmed, distracted ....
Release Date 2016/12
Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.
Author Denise AndersonThe design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers....
Release Date 2016/01
The Brand Flip: Why customers now run companies and how to profit from it
Author Marty NeumeierBest-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based....
Release Date 2015/07
Origination: The Geographies of Brands and Branding
Author Andy PikeOrigination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.Provides innovative c....
Release Date 2015/05
The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement
Author Lauren PerkinsSavvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, ga....
Release Date 2015/01
Branding For Dummies, 2nd Edition
Author Barbara Findlay Schenck , Bill ChiaravalleDiscover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It....
Release Date 2014/12
Employer Brand Management: Practical Lessons from the World's Leading Employers
Author Richard MosleyAttract, recruit, and retain the very best with a strategic employer brandFrom one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer B....
Release Date 2014/10
Manufacturing Flexible Packaging
Author Thomas DunnEfficiently and profitably delivering quality flexible packaging to the marketplace requires designing and manufacturing products that are both "fit-to-use" and "fit-to-make". The engineering function in a flexible packaging enterprise must attend to these dual desi....
Release Date 2014/09
Author Laura BuscheEvery day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands th....
Release Date 2014/09
Brand Famous: How to get everyone talking about your business
Author Linzi Boyd"This is a brand book like no other, and I heartily recommend it. Enjoy"Dylan Jones, Editor-In-Chief, GQMake your business a house-hold nameDon't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there - ....
Release Date 2014/07
Google+ Hangouts™ for Business: How to Use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time
Author Mike Downes , David AmerlandGoogle+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Busines....
Release Date 2014/04
The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
Author Jeff BrooksWhy commercial-style branding doesn't work for nonprofits—and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a ....
Release Date 2014/03
Author Jay GronlundSmart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this bran....
Release Date 2013/08