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Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)
Author N Farmer
Packaging plays an essential role in protecting and extending the shelf life of a wide range of foods, beverages and other fast-moving consumer goods. There have been many key developments in packaging materials and technologies in recent years, and Trends in packag....
Release Date 2013/02 -
ZAG: The Number-One Strategy of High-Performance Brands
Author Marty Neumeier
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differ....
Release Date 2006/09