-
Design Better and Build Your Brand in Canva
Author Laura Goodsell , Janine Friston , Heather Palfreyman
Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no timeKey FeaturesOrganize your business designs using folders and learn to schedule social media content in Canva’s own content plannerLearn to create p....
Release Date 2023/01 -
Developing Winning Brand Strategies
Author Lars Finskud
Developing Winning Brand Strategies introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the importa....
Release Date 2009/06 -
Digital You: Real Personal Branding in the Virtual Age
Author William Arruda
What’s your story?The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? ....
Release Date 2019/10 -
Author Suzanne Bates
Ride your personal brand to the highest level in your field!”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”—DONNY DEUTSCH, television host and Chairman, D....
Release Date 2011/08 -
Author Geraint Evans
Dr Geraint Evans has spent the last 20+ years as an award- winning marketing consultant, delivering work for major brands such as Odeon Cinemas and now coaches and consults full time. He is a Visiting Research Fellow at St Mary’s University, London and an award winning academic author, holding a PhD....
Release Date 2021/06 -
Emerging Food Packaging Technologies
Author D Lee , K Yam
The successful employment of food packaging can greatly improve product safety and quality, making the area a key concern to the food processing industry. Emerging food packaging technologies reviews advances in packaging materials, the design and implementation of ....
Release Date 2012/03 -
Employer Brand Management: Practical Lessons from the World's Leading Employers
Author Richard Mosley
Attract, recruit, and retain the very best with a strategic employer brandFrom one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer B....
Release Date 2014/10 -
Author Lars Schmidt , Richard Mosley
Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, thi....
Release Date 2017/02 -
Author Amy Hand
In this Infoline, you will discover how organizations use their brands to create expectations for current and potential customers. You will also gain an understanding of how strong brands present specific personality traits to make the organization easy to relate to....
Release Date 2010/06 -
Ethical Branding and Marketing
Author Hagai Gringarten , Raúl Fernández-Calienes
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and t....
Release Date 2019/04 -
Exponential: Transform Your Brand by Empowering Instead of Interrupting
Author Jeff Rosenblum
One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forwa....
Release Date 2021/12 -
Author Kai D. Wright
Elevate your brand, rise above the crowd, and build tribeIn Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,50....
Release Date 2019/08 -
Go Logo! A Handbook to the Art of Global Branding
Author Mac Cato
Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning desi....
Release Date 2010/03 -
Author Mike Downes , David Amerland
Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Busines....
Release Date 2014/04 -
How Brands Become Icons: The Principles of Cultural Branding
Author D. B. Holt
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on....
Release Date 2004/11 -
Kellogg on Branding in a Hyper-Connected World
Author Tim Calkins , Alice M. Tybout
World-class branding for the interconnected modern marketplaceKellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace....
Release Date 2019/03 -
Launching & Building a Brand For Dummies
Author Amy Will
Create a strong brand DNA—and watch it growThese days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to ....
Release Date 2022/01 -
Author Laura Busche
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands th....
Release Date 2014/09 -
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
Author Yvon Chouinard , Lucas Conley , Mark Miller
A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced b....
Release Date 2018/03 -
Little Book of Big Packaging Ideas
Author Stacey King Gordon , Catharine Fishel
A volume “packed“ with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success.
Release Date 2007/03 -
Luxury Brand Management: A World of Privilege, 2nd Edition
Author Gerald Mazzalovo , Michel Chevalier
The definitive guide to managing a luxury brand, newly revised and updatedWhat defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles,....
Release Date 2012/08 -
Author Steven G. Soechtig
Combine brand and experience into a single, exciting whole to drive growthThe Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Compani....
Release Date 2022/08 -
Manufacturing Flexible Packaging
Author Thomas Dunn
Efficiently and profitably delivering quality flexible packaging to the marketplace requires designing and manufacturing products that are both "fit-to-use" and "fit-to-make". The engineering function in a flexible packaging enterprise must attend to these dual desi....
Release Date 2014/09 -
Online Communities Handbook: Building Your Business and Brand on the Web
Author Nancy Strauss , Anna Buss
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the effort....
Release Date 2009/03 -
Origination: The Geographies of Brands and Branding
Author Andy Pike
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.Provides innovative c....
Release Date 2015/05