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Author Rob Meyerson
You don’t have a brand—whether it’s for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslati....
Release Date 2021/12 -
Author Steven G. Soechtig
Combine brand and experience into a single, exciting whole to drive growthThe Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Compani....
Release Date 2022/08 -
Author Geraint Evans
Dr Geraint Evans has spent the last 20+ years as an award- winning marketing consultant, delivering work for major brands such as Odeon Cinemas and now coaches and consults full time. He is a Visiting Research Fellow at St Mary’s University, London and an award winning academic author, holding a PhD....
Release Date 2021/06