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Brand Revitalization: Creating a Plan to Win
Author Joan Kiddon - , Larry Light -
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats.Build a systematic Plan to Win for revit....
Release Date 2010/02 -
Branding For Dummies, 2nd Edition
Author Barbara Findlay Schenck , Bill Chiaravalle
Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It....
Release Date 2014/12 -
Strategic Brand Management, Fourth Edition
Author Kevin Lane Keller
Create profitable brand strategies by building, measuring, and managing brand equityKevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management....
Release Date 2013/07 -
Author Kai D. Wright
Elevate your brand, rise above the crowd, and build tribeIn Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,50....
Release Date 2019/08 -
Author Anne Marie Levis , David Funk
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize thei....
Release Date 2009/09 -
Manufacturing Flexible Packaging
Author Thomas Dunn
Efficiently and profitably delivering quality flexible packaging to the marketplace requires designing and manufacturing products that are both "fit-to-use" and "fit-to-make". The engineering function in a flexible packaging enterprise must attend to these dual desi....
Release Date 2014/09 -
The 22 Immutable Laws of Branding
Author Laura Ries , Al Ries
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about so....
Release Date 2009/10 -
Kellogg on Branding in a Hyper-Connected World
Author Tim Calkins , Alice M. Tybout
World-class branding for the interconnected modern marketplaceKellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace....
Release Date 2019/03 -
Author G. Riley Mills , David Lewis
Tap into the powerful techniques of professional actors and great communicatorsThe Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to ....
Release Date 2012/05 -
Brand Relevance: Making Competitors Irrelevant
Author David A. Aaker
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevanc....
Release Date 2011/01 -
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
Author Idris Mootee
Praise for 60-Minute Brand Strategist"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."—Angela Ahrendts, CEO, Burberry"Idris Mootee paints a sharp, comprehensive, and finely articula....
Release Date 2013/05 -
Employer Brand Management: Practical Lessons from the World's Leading Employers
Author Richard Mosley
Attract, recruit, and retain the very best with a strategic employer brandFrom one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer B....
Release Date 2014/10 -
The Truth About Best Branding Practices (Collection)
Author William Kane , Michael Solomon , Donna Heckler , Brian D. Till
150 powerful bite-size techniques for creating high-value brands – and keeping them strong!Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere....
Release Date 2010/11 -
Author John Morgan
Ditch traditional corporate branding to create a powerful, recognizable brandBrand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that co....
Release Date 2011/11 -
Emerging Food Packaging Technologies
Author D Lee , K Yam
The successful employment of food packaging can greatly improve product safety and quality, making the area a key concern to the food processing industry. Emerging food packaging technologies reviews advances in packaging materials, the design and implementation of ....
Release Date 2012/03 -
The Open Brand: When Push Comes to Pull in a Web-Made World
Author Nita Rollins , Kelly Mooney
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creati....
Release Date 2008/03 -
Connective Branding: Building Brand Equity in a Demanding World
Author Christine Vallaster , Claudia Fisher
This book bridges the gap between strengthening the 'employee brand' and the building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interac....
Release Date 2008/12 -
Brand Famous: How to get everyone talking about your business
Author Linzi Boyd
"This is a brand book like no other, and I heartily recommend it. Enjoy"Dylan Jones, Editor-In-Chief, GQMake your business a house-hold nameDon't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there - ....
Release Date 2014/07 -
How Brands Become Icons: The Principles of Cultural Branding
Author D. B. Holt
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on....
Release Date 2004/11 -
Author Donna Heckler , Brian D. Till
This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.Build a brand that everyone in the organization owns, lives, loves--and shines through in ever....
Release Date 2010/02 -
Author Laura Busche
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands th....
Release Date 2014/09 -
Really Good Packaging Explained
Author Sharon Werner , Marianne Klimchuk , Bronwen Edwards , Rob Wallace
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.
Release Date 2009/09 -
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Author Sara Kelly
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sar....
Release Date 2017/04 -
Author Henry Emblem , Anne Emblem
Packaging is a complex and wide-ranging subject. Comprehensive in scope and authoritative in its coverage, Packaging technology provides the ideal introduction and reference for both students and experienced packaging professionals.Part one provides a context for th....
Release Date 2012/10 -
Author Marty Neumeier
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand t....
Release Date 2005/08 -
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition
Author Sandra A. Krasovec , Marianne R. Klimchuk
The fully updated single-source guide to creating successful packaging designs for consumer productsNow in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional informati....
Release Date 2013/01 -
Author Alexander Elder
A detailed look at one of the most underestimated aspects of trading-sellingIn The New Sell and Sell Short, Second Edition, Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing....
Release Date 2011/03 -
The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Author Ilana Edelstein
The never-before-told story of Patrón Tequila—the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central MexicoThe Patrón Way details the unorthodox building of the brand, the extraordinary creativit....
Release Date 2013/04 -
Author Alan Batten , Walter McDowell
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to exp....
Release Date 2005/07 -
A Master Class in Brand Planning: The Timeless Works of Stephen King
Author Merry Baskin , Judie Lannon
In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a s....
Release Date 2007/12