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Lessons From Hollywood: A New Approach To Funding R&D
Author Gary Pisano , Andrew Lo
Science-based industries such as biotechnology offer the potential of high growth, but they are fraught with risk. The payoffs can take many years to materialize or may never come. Even though the traditional venture capital/entrepreneurial model has been shown to ....
Release Date 2016/01 -
Now That Your Products Can Talk, What Will They Tell You?
Author Meir Kahtan , Eric Gervet , Suketu Gandhi
Not long ago, companies had to rely in large part on surveys and focus groups to understand what customers liked and didn’t like about their products. In recent years, social media and online ratings have given businesses new ways to learn about customersR....
Release Date 2016/04 -
Finding a Lower-Risk Path to High-Impact Innovations
Author Freddy Solis , Joseph V. Sinfield
When people talk about innovation, they often envision big technical or conceptual advances that have profound and lasting impact. Corning Inc.’s research in low-loss fused silica in the 1970s, which paved the way for breakthroughs in fiber optic communicatio....
Release Date 2016/07 -
Sustainability Lessons From the Front Lines
Author Paul Polman , CB Bhattacharya
The current corporate sustainability movement is unsustainable, the authors argue. Not because companies are pursuing the wrong goals — but because they are going about them the wrong way. Never before have companies been more conscious of the need to run the....
Release Date 2016/01 -
The Store Is Dead — Long Live the Store
Author Daichi Ueda , James Yoder , Antoio Moreno , Santiago Gallino , David R. Bell
At a time when many traditional retailers are closing their physical stores, digitally native vertical brands such as Bonobos, which specializes in men's apparel, and Warby Parker, which specializes in eyeglasses, are aggressively expanding into offline locations.....
Release Date 2018/04 -
How to Launch Products in Uncertain Markets
Author Jan Hendrik Fisch , Jan-Michael Ross
How should companies launch products in times of uncertainty? Should they “wait and see” until uncertainty resolves — or commit to a full-scale launch and ride it out? Conventional wisdom says being early to market is the right choice, but that is....
Release Date 2018/10 -
Gender Discrimination Still Exists — Now What?
Author Morela Hernandez
In both practice and research, we are doing a better job at bringing attention to the problem of gender bias. But we haven’t established enough tangible suggestions for how to challenge it. New research has begun to investigate the efficacy of “scripts&....
Release Date 2018/10 -
Deriving Value From Conversations About Your Brand
Author Ed Keller , Koen H. Pauwels , Rick Larkin , Brad Fay
Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and ma....
Release Date 2019/01 -
Teach SMEs to Design Training—Instructional Systems Design
Author Linda J. Elengold
This issue provides guidelines and background information to help subject matter experts (SMEs) develop instructional design skills. The issue covers the basics of adult learning, the ADDIE model, and selecting techniques and materials. Includes a course evaluation ....
Release Date 2001/06 -
Mastering the Art of Feedback—Business Skills
Author Mary Steinberg , Pamela Largent , Holly DeForest
Giving feedback, especially negative feedback, is one of the most difficult duties of a manager or supervisor. This Infoline describes the process of giving and receiving feedback and shows you how to improve your feedback skills. The issue offers a feedback effecti....
Release Date 2003/08 -
Using Music As a Training Tool—Instructional Systems Development
Author Lenn Millbower
Music is present in almost every facet of human life. So why doesn't it show up in training? Throughout time people have used music to learn their ABCs as well as more complex societal histories and even scientific formulas. Could you, the trainer, be missing out o....
Release Date 2004/08 -
How to Build and Use a 360-Degree Feedback System—Management Development
Author Warren Shaver , Jr.
This issue defines and describes a 360-degree feedback program. It walks the reader through the steps of: 1) design and plan the process, 2) design and develop the tool, 3) administer the instrument, 4) process and report feedback, and 5) plan responses to feedback.....
Release Date 1998/09 -
How to Conduct Focus Groups—Business Skills
Author Neal Chalofsky
This issue explains how focus groups can be used to identify problems, plan, develop new products, obtain market information, and conduct research. It outlines how to get started with the focus group process, how to recruit participants, and how to facilitate a focu....
Release Date 1999/07 -
Author Robert L. Shook , Bob LaMonte
Being an NFL coach is the ultimate high-pressure job. Every Sunday a coach makes split-second decisions that will not only decide the fate of a game, but also his team's season and, ultimately, his own job.Meet Mike Holmgren, Jon Gruden, John Fox, Andy Reid, and Mi....
Release Date 2009/09 -
The 22 Immutable Laws of Branding
Author Laura Ries , Al Ries
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about so....
Release Date 2009/10 -
Absolute Value - What Really Influences Customers in the Age of (Nearly) Perfect Information
Author Emanuel Rosen , Itamar Simonson
Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix—for thinking about consumer decision making, which should help managers develop more effective marketing strategies.How peo....
Release Date 2014/02 -
Visualizing Information with Microsoft® Office Visio® 2007
Author David Parker
Create and distribute data-connected Microsoft Office Visio diagrams and reportsGet full details on the powerful features of Microsoft Office Visio 2007 inside this comprehensive volume. Written by Visio expert David Parker, Visualizing Information with Microsoft Of....
Release Date 2007/04 -
Manufacturing Execution Systems (MES): Optimal Design, Planning, and Deployment
Author Klaus Thiel , Heiko Meyer , Franz Fuchs
Implement Enterprise-Wide Manufacturing Execution Systems Solutions “The clearest exposition I have seen of the ideal anatomy of a production-oriented IT system. ...Palatable to decision makers within an organization...IT professionals [and] academics in IT and oper....
Release Date 2009/03 -
Data Modeling A Beginner’s Guide
Author Andy Oppel
Essential Skills--Made Easy!Learn how to create data models that allow complex data to be analyzed, manipulated, extracted, and reported upon accurately. Data Modeling: A Beginner's Guide teaches you techniques for gathering business requirements and using them to ....
Release Date 2009/12 -
CorelDRAW® X5 The Official Guide
Author Gary David Bouton
The Only Corel-Authorized Guide to CorelDRAW X5Learn to create outstanding fine art and eye-catching commercial graphics with one powerful tool! CorelDRAW X5: The Official Guide is your comprehensive reference and workbook to get you started designing visually capti....
Release Date 2010/08 -
How to Do Everything™ Adobe® Acrobat® X
Author Doug Sahlin
Unlock the full potential of Adobe Acrobat X!Now it's easier than ever to create interactive electronic documents that retain the look and feel of the originals. How to Do Everything: Adobe Acrobat X shows you how to create, secure, optimize, and distribute PDFs. G....
Release Date 2011/03 -
Author Steven Rosenbaum
Business Leaders Are Buzzing About Curation Nation“An indispensible guide to the brave new media world.”—Arianna Huffington, editor in chief, the Huffington Post“Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of peop....
Release Date 2011/02 -
Author Suzanne Bates
Ride your personal brand to the highest level in your field!”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”—DONNY DEUTSCH, television host and Chairman, D....
Release Date 2011/08 -
Author Karen Post
No brand is immune to crisis.WILL YOU BE READY?“A brand isn’t just what you say—it’s what you do. Post understands that and fearlessly shines a light on what actions can make a difference.”—Seth Godin, author of We Are All Weird“Karen Post is more than merely a game....
Release Date 2011/11 -
Author Anders Dahlvig
Praise for The IKEA Edge“A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.”—Michael Spence, recipien....
Release Date 2011/11 -
Survival of the Fittest for Investors
Author Dick Stoken
The science behind creating portfolios that adapt to market changes“After ten years of poor stock market returns and yet great bond and gold returns, there is a real thirst for an all-weather portfolio in a high-risk period. Dick Stoken builds that diversified portf....
Release Date 2011/11