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How to Launch Products in Uncertain Markets
Author Jan Hendrik Fisch , Jan-Michael Ross
How should companies launch products in times of uncertainty? Should they “wait and see” until uncertainty resolves — or commit to a full-scale launch and ride it out? Conventional wisdom says being early to market is the right choice, but that is....
Release Date 2018/10 -
Author Mike Monteiro
Whether you’re a designer or not, you make design decisions every day. Successful design projects require equal participation from both the client and the design team. Yet, for most people who buy design, the process remains a mystery. In his follow-up to Design Is ....
Release Date 2014/11 -
Author F Hodgson
New Subediting gives a detailed account of modern editing and production techniques. Its aim is both to help the young subeditor and to spell out to the newcomer to newspaper journalism what happens between the writing of news stories and features and their ap....
Release Date 2013/04 -
Author Bruce Brammall
Structure your mortgage for a more secure, more profitable property investmentMortgages Made Easy is the definitive guide to getting the optimal mortgage for your home or investment property purchase. Bestselling author, mortgage broker, and financial advisor Bruce....
Release Date 2015/05 -
Author Carolin Becker-Leifhold , Mark Heuer
The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying....
Release Date 2018/05 -
The Medici Effect, With a New Preface and Discussion Guide
Author Teresa Amabile , Frans Johansson
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johansson's T....
Release Date 2017/02 -
Author Harold Davis
Make great photos of flowers, gardens, landscapes and the beautiful world around usGardens are everywhere, all around us. In this long-awaited guide to garden photography, noted botanical photographer and author Harold Davis tackles the subject of garden photography with....
Release Date 2020/07 -
The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future
Author Laura Fish , Scott Kiekbusch
Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. Youll master a breakthrough process for creating ....
Release Date 2020/08 -
ZBrush Character Creation: Advanced Digital Sculpting
Author Scott Spencer
ZBrush's popularity is exploding giving more CG artists the power to create stunning digital art with a distinctively fine art feel. ZBrush Character Creation: Advanced Digital Sculpting is the must-have guide to creating highly detailed, lush, organic models using....
Release Date 2008/06 -
How to start an experience mapping project
Author James Kalbach
What you'll learn-and how you can apply itKicking off a mapping project and don’t know where to begin? You’re not alone. I’m often asked how to get started.Here’s the problem: “experience” defies precise definition. It’s a broad and fuzzy concept. You need to firs....
Release Date 2016/10 -
Intelligent Speech Signal Processing
Author Nilanjan Dey
Intelligent Speech Signal Processing investigates the utilization of speech analytics across several systems and real-world activities, including sharing data analytics, creating collaboration networks between several participants, and implementing video-conferenci....
Release Date 2019/03 -
Sound Engineering Explained, 2nd Edition
Author Michael Talbot-Smith
This straightforward introduction to audio techniques guides the beginner through principles such as sound waves and basic acoustics and offers practical advice for using recording and reproduction equipment. Previously known as Audio Explained, this latest ed....
Release Date 2012/11 -
Author Michel Dupeux , Muriel Braccini
The growing occurrence of heterogeneous materials such as composites or coated substrates in structural parts makes it necessary for designers and scientists to deal with the specific features of the mechanical behavior of solid interfaces.This book introduces basic....
Release Date 2012/08 -
Author Michael Freeman
In almost all photography it’s the quality of light that makes or breaks the shot. For professional photographers, chasing the light, waiting for it, sometimes helping it, and finally capturing it is a constant preoccupation — and for some an obsession.Drawing on f....
Release Date 2014/06 -
Beginning ARKit for iPhone and iPad: Augmented Reality App Development for iOS
Author Wallace Wang
Explore how to use ARKit to create iOS apps and learn the basics of augmented reality while diving into ARKit specific topics. This book reveals how augmented reality allows you to view the screen on an iOS device, aim the camera at a nearby scene, and view both th....
Release Date 2018/11 -
Author Seth Adam Smith
What's holding you back? Seth Allen Smith says look in the mirror. It's who, not what. All of us feel trapped, stuck, or unable to move forward in life at some point. But ultimately, the greatest obstacle to achieving your full potential is you. But the good news ....
Release Date 2015/01 -
Remember That Leaders Are Always “On Stage”
Author Karen Otazo
This Element is an excerpt from The Truth About Being a Leader (9780131873384) by Karen Otazo. Available in print and digital formats.How to perform your leader “role” all day long, in front of all your audiences.Actors turn on like a light as they become their char....
Release Date 2010/06 -
The Hidden Power of Photoshop: Mastering Blend Modes and Adjustment Layers for Photography
Author Scott Valentine
In this book Scott tackles some of the most complex features of Photoshop that are crucial for getting the best results in your work. He explains them in a way that makes it easy for anyone to master. If you are serious about what you do and want to do it better, this boo....
Release Date 2020/10 -
Antenna Design for Mobile Devices, 2nd Edition
Author Zhijun Zhang
Expanded and updated, this practical guide is a one-stop design reference containing all an engineer needs when designing antennas• Integrates state-of-the-art technologies with a special section for step-by-step antenna design• Features up-to-date bio-safety and e....
Release Date 2017/05 -
Designing Social Interfaces, 2nd Edition
Author Christian Crumlish , Erin Malone
Designers, developers, and entrepreneurs today must grapple with creating social interfaces to foster user interaction and community, but grasping the nuances and the building blocks of the digital social experience is much harder than it appears. Now you have help.....
Release Date 2015/08 -
Always In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life
Author Mark Weber
An exclusive guided tour of the fashion industry--from the inside upMark Weber is the ultimate fashion insider. Starting his career as a clerk in a clothing store, he worked his way up to the "big time" in New York City, becoming CEO of Phillips-VanHeusen (PVH)/Calv....
Release Date 2015/01 -
Final Cut Pro X 10.4 - Apple Pro Training Series: Professional Post-Production
Author Brendan Boykin
The Apple-Certified Way to LearnThis fully updated Apple-certified guide presents a real-world workflow from raw media to finished project to demonstrate the features of Final Cut Pro X 10.4 and the practical techniques you will use in editing projects. Using profe....
Release Date 2018/06 -
Introduction to AutoCAD 2020: A Modern Perspective
Author Paul F. Richard
Introduction to AutoCAD 2020 addresses advances in technology and introduces students to 2-dimensional drawing skills and commands using the 2020 release of AutoCAD. Straightforward explanations focus on actual drawing procedures, and illustrations show what to exp....
Release Date 2019/08 -
Introducing Autodesk® Maya® 2012
Author Dariush Derakhshani
A practical, step-by-step guide to Maya 2012This book is the ideal primer to getting started with Maya, the premier 3D animation and effects software used in movies, visual effects, games, cartoons, short films, and commercials. You'll learn the Maya interface and ....
Release Date 2011/05 -
X Window System User's Guide for X11 R3 and R4 of the X Window System
Author Tim O'Reilly , Valerie Quercia
The X Window System User's Guide orients the new user to window system concepts and provides detailed tutorials for many client programs, including the xterm terminal emulator and window managers. Building on this basic knowledge, later chapters explain how to cust....
Release Date 1990/05 -
Author Phil Simon
Zoom into the new world of remote collaborationWhile a worldwide pandemic may have started the Zoom revolution, the convenience of remote meetings is here to stay. Zoom For Dummies takes you from creating meetings on the platform to running global webinars. Along the way ....
Release Date 2020/08