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How Effective Is Location-Targeted Mobile Advertising?
Author Zheng Fang , Xueming Luo , Megan E. Keith
Mobile advertising that is targeted based on a consumer’s location can be effective -- particularly with customers who have a high level of interest in the type of product you’re selling.
Release Date 2015/01 -
Going Mobile: The Personalized, On-Demand Future of Urban Transportation
Author David Gonsalvez , Charles H. Fine , Venkat Sumantran
Throughout the 20th century, autos and the auto industry propelled human development, bringing unrivalled utility and flexibility to the way people move. Yet the industry now faces fundamental disruption as vehicle ownership yields to on-demand mobility. Sho....
Release Date 2018/01 -
PeopleSoft PeopleTools: Mobile Applications Development
Author Sarah Marion , Jim Marion
Distribute compelling, device-neutral applications throughout your mobile computing environment using the expert instruction contained in this Oracle Press guide. PeopleSoft PeopleTools: Mobile Applications Development fully explains the latest programming methods ....
Release Date 2015/10 -
Author Andrew Hyman , Jeffrey Feldman
Discover Today’s Newest, Best Paths to Sustainable WealthMaster lower-cost, lower-risk ETF investing in tomorrow’s hottest growth areas: healthcare, infrastructure, and green technologyProfit from demographic change and other powerful global trendsLearn do-it-yourse....
Release Date 2010/04 -
Negus Live Linux Series Ajax Construction Kit: Building Plug-and-Play Ajax Applications
Author Michael Morrison
Supercharge Your Sites with Ajax Right Now...No Scripting Expertise Needed!You’ve heard how great Ajax is--how it can help make your Web sites more usable, more interactive, more responsive, more successful. Ajax Construction Kit lets you put Ajax to work right now,....
Release Date 2007/06 -
Author James Floyd Kelly
Friendly, quick, and 100% practical, My Motorola Xoom is the must-have companion for every Motorola Xoom user. This book walks new users through every task you'll want to perform, covering Xoom's advanced hardware, its breakthrough Android 3.0 (Honeycomb) operatin....
Release Date 2011/07 -
Author Mark Bates
Use CoffeeScript to Write Better JavaScript Code Than Ever Before!If you can do it in JavaScript, you can do it better in CoffeeScript. And, since CoffeeScript “compiles down” to JavaScript, your code will fit neatly into virtually any web environment. In Programmin....
Release Date 2012/05 -
jQuery Mobile: Develop and Design
Author Kris Hadlock
Covering the latest version of the jQuery Mobile Framework, jQuery Mobile: Develop and Design teaches readers step-by-step how to get started, how to write code, and ultimately how to create mobile websites using the jQuery Mobile framework. The book is hands-on, wi....
Release Date 2012/06 -
Sams Teach Yourself jQuery Mobile in 24 Hours
Author Phil Dutson
Quickly start using jQuery Mobile with HTML, CSS, and JavaScript. jQuery Mobile makes it easy for developers to add "native" mobile functionality to their sites and applications, delivering seamless experiences to customers using diverse mobile devices, all from a s....
Release Date 2012/07 -
Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies
Author Dirk Nicol
Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market PlaceMobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its o....
Release Date 2013/04 -
Author Phil Dutson
In this short lesson adapted from Sams Teach Yourself jQuery Mobile in 24 Hours, learn what QR codes are and how you can use them as an effective marketing technique. This useful Short covers how to render QR codes using available code-rendering websites or creatin....
Release Date 2012/05 -
Author Jamie Turner
You need to create great sites that are clean and simple, load quickly, and are optimized to serve the needs of mobile users; and understand how customers want to engage with your brand via mobile. By 2013, the #1 way people will access the Internet will be via ....
Release Date 2012/06 -
PCB Currents: How They Flow, How They React
Author Douglas Brooks
The Plain-English Guide to Electronics and Current Flow for Every PCB DesignerToday, PCB designers must deal with issues such as crosstalk and EMI-–issues that were once associated only with components. This requires electronics knowledge that many PCB designers nev....
Release Date 2013/05 -
Author Karen McGrane
You don’t get to decide which platform or device your customers use to access your content: they do. Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes – from the tiniest “....
Release Date 2013/04 -
Author Jianjun Zhang , Roger Snook , Darrell Schrag , Soma Ray , Ashish Mathur , Omkar Chand
Build and Deploy Mobile Business Apps That Smoothly Integrate with Enterprise IT For today’s enterprises, mobile apps can have a truly transformational impact. However, to maximize their value, you can’t build them in isolation. Your new mobile apps must reflect th....
Release Date 2015/11 -
Mobile Web Triage: What to Do When Your Website Is Not Mobile Friendly
Author Dennis Kardys
Maybe you’ve pulled up your website on a smartphone, and it needs some serious help. Page layouts have gone awry and navigation is painfully tedious to use. In meetings, your boss barks about the importance of mobile while pointing out (once again) that the site doe....
Release Date 2014/01 -
Author Sherry Kinkoph Gunter , Patrice-Anne Rutledge
Full-color, step-by-step tasks walk you through doing exactly what you want with Google Apps.Learn how to: Use Google Apps to reduce technology expenses and grow your business Choose the best Google Apps version for your needs Quickly activate and customize your a....
Release Date 2014/06 -
My Google Apps, Second Edition
Author Sherry Kinkoph Gunter , Patrice-Anne Rutledge
My Google AppsFull-color, step-by-step tasks walk you through doing exactly what you want with Google Apps. Learn how to: Use Google Apps to reduce technology expenses and grow your business Choose the best Google Apps version for your needs Quickly activate and c....
Release Date 2015/06 -
Author Daniel Knott
This is the Rough Cut version of the printed book.Over 2,000,000 mobile apps appear in the most popular app stores alone. But are they reliable? Usable? Secure? Far too many mobile apps aren't. As they become increasingly mission-critical to businesses as well as c....
Release Date 2015/06 -
JavaScript Absolute Beginner’s Guide
Author Kirupa Chinnathambi
JavaScript Absolute Beginner's GuideNo experience necessary!Make the most of JavaScript -- even if you've never programmed anything before. This book is the fastest way to learn JavaScript and use it together with CSS3 and HTML5 to create powerful web and mobile ....
Release Date 2016/07 -
Author Kirupa Chinnathambi
Get Started Fast Building Modern Web Applications Using ReactAs far as new web frameworks and libraries go, React is quite the runaway success. It not only deals with the most common problems developers face when building complex apps, it throws in a few additional....
Release Date 2016/11 -
Author Caleb Dayley , Brendan Dayley , Brad Dayley
Learning Angular, Second EditionA Hands-On Guide to Angular 2 and Angular 4Learning Angular teaches modern application development with Angular 2 and Angular 4. It begins with the basics of Angular and the technologies and techniques used throughout the book, such ....
Release Date 2017/10 -
Learning React: A Hands-On Guide to Building Web Applications Using React and Redux, Second edition
Author Kirupa Chinnathambi
Learning ReactA hands-on guide to building web applications using React and ReduxAs far as new web frameworks and libraries go, React is quite the runaway success. It not only deals with the most common problems developers face when building complex apps, it throws....
Release Date 2018/05 -
JavaScript Absolute Beginner's Guide, 2nd Edition
Author Kirupa Chinnathambi
JavaScript Absolute Beginner's Guide serves as an easy-to-understand tutorial on both scripting basics and JavaScript itself. The book is written in a clear and very personable style with an extensive use of practical, complete examples. The book is filled with la....
Release Date 2019/11 -
Modern JavaScript for the Impatient
Author Cay S. Horstmann
Exploit the Power of Modern JavaScript and Avoid the PitfallsJavaScript was originally designed for small-scale programming in web browsers, but modern JavaScript is radically different. Nowadays, JavaScript programmers actively embrace functional, object-oriented, and as....
Release Date 2020/06 -
Crowdsourcing Can Be Your Business Momentum Builder: Like Linden Lab and Virgin Mobile
Author Jon Spector , Barry Libert
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.How Virgin Mobile and other leading-edge companies are driving new mom....
Release Date 2010/02 -
A World of Wealth: How Capitalism Turns Profits into Progress
Author Thomas G. Donlan
“Thomas Donlan’s defense of free market capitalism is especially timely today given all the pressures to regulate and stifle it. The anti-globalization movement wants more trade protectionism and less immigration. The global credit crisis is putting pressure on gov....
Release Date 2008/05 -
Author Michael Hartl
All You Need to Know, and Nothing You Don’t, to Write JavaScript for the Web and BeyondJavaScript plays a key role in modern software development, not only because it is the only language that runs inside virtually all web browsers, but also because it has become widely used for back-end and general....
Release Date 2022/05 -
Javascript Absolute Beginner's Guide, 3rd Edition
Author Kirupa Chinnathambi
Make the most of today's JavaScript--even if youve never programmed anything before. JavaScript Absolute Beginner's Guide, Third Edition is the fastest way to learn JavaScript, starting with the basics and gradually going deeper and broader into all the techniques you need to begin building highly....
Release Date 2022/11