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Author THE TEAM AT HAVAS PR , Marian Salzman
Bloggers, influencers, citizen journalists…today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise?Public relations maverick Marian Salzman goes behin....
Release Date 2017/01 -
Product Management For Dummies
Author Pamela Schure , Brian Lawley
Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained f....
Release Date 2017/01 -
Author Kerry Patterson , Matthew Wride , Tracy Maylett
Ever notice how companies with the best service also have the happiest employees? That’s no accident. Do you want to build a strong, successful organization? Start by ignoring your customers. Really. Instead, focus first on creating a better employee experience, or....
Release Date 2017/01 -
Author Clementina Galli Zugaro , Mr. Emilio Galli Zugaro
DISCOVER THE ART OF COMMUNICATIVE LEADERSHIP: HOW TO REALLY LISTEN SO YOU CAN WIN AND HOLD THE TRUST OF YOUR STAKEHOLDERS. Leaders often say ‘I communicate’ when, in fact, they mean ‘I tell’. Yet being able to really listen is the key to growth and results. The Lis....
Release Date 2017/01 -
The Great ScrumMaster: #ScrumMasterWay, First Edition
Author Zuzana Šochová
The Fast, Focused, Practical Guide to Excellence with ScrumThe Great ScrumMaster: #ScrumMasterWay is your complete guide to becoming an exceptionally effective ScrumMaster and using Scrum to dramatically improve team and organizational performance. Easy to digest a....
Release Date 2016/12 -
Nanoscience and its Applications
Author Alessandra Luzia Da Róz , Fábio de Lima Leite , G Marystela Ferreira L , Osvaldo de
Nanoscience and Its Applications explores how nanoscience is used in modern industry to increase product performance, including an understanding of how these materials and systems, at the molecular level, provide novel properties and physical, chemical, and biologi....
Release Date 2016/12 -
Author Jay J. Nelson
Take the kinks out of working with QuarkXPressQuarkXPress still remains one of the top tools for layout and design projects, even thirty years after it made its debut. This full-color, hands-on guide is here to help you take the guesswork out of using this powerful....
Release Date 2016/12 -
Project Stakeholder Management
Author Anna Lund Jepsen , Pernille Eskerod
Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful through contributions from ....
Release Date 2016/12 -
A Practical Guide to Dealing with Difficult Stakeholders
Author David Bryde , Jake Holloway
All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and hel....
Release Date 2016/12 -
CMMI for Development : Implementation Guide
Author Abhishek Chopra , Mukund Chaudhary
Apply best practices and proven methods to ensure a successful CMMi implementation. This practical book shows you which implementation hurdles to avoid and which CMMi best practices to apply in your work areas. You'll experience how easy the CMMi practice descript....
Release Date 2016/12 -
Determining the right model for your experience
Author Christian Crumlish , Erin Malone
Inherent in creating a social layer into your experience is some form of relationships between people. There are different models, each of which create different kinds of social interactions and outcomes within an experience.What you'll learn—and how you can apply ....
Release Date 2016/12 -
Managing Customer Experience and Relationships, 3rd Edition
Author Philip Kotler , Martha Rogers , Don Peppers
Boost profits, margins, and customer loyalty with more effective CRM strategyManaging Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship f....
Release Date 2016/11 -
Program Management, 2nd Edition
Author Michel Thiry
Program management (PgM) is fast developing as the essential link between strategy and projects and as a vehicle for organizational change. It offers the means to manage groups of projects with a common business purpose in an integrated and effective way. The Sec....
Release Date 2016/11 -
Author Noah Fleming
"How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" t....
Release Date 2016/11 -
JIRA 7 Essentials - Fourth Edition
Author Patrick Li
Explore the great features of the all-new JIRA 7 to manage projects and effectively handle bugs and software issuesAbout This BookUpdated for JIRA 7, this book covers all the new features introduced in JIRA 7 with a dedicated chapter on JIRA Service Desk - one of t....
Release Date 2016/11 -
The Lean Turnaround Action Guide: How to Implement Lean, Create Value and Grow Your People
Author Art Byrne
This companion to The Lean Turnaround shows exactly how to use “lean leadership” to eliminate waste while increasing profitability and driving sustainabilityWhile many companies have attempted to become Lean, few have captured the full promise of this better way of....
Release Date 2016/10 -
Author Marc Benioff , Eric Berridge
Leverage the cloud into competitive advantage through optimized customer experienceCustomer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-....
Release Date 2016/10 -
Mastering JIRA 7 - Second Edition
Author Ravi Sagar
Become an expert at using JIRA 7 through this one-stop guide!About This BookThis comprehensive guide will help you implement, customize and administer JIRA 7 application to meet the needs of your organizationYou will get to know the strategies needed to develop and....
Release Date 2016/10 -
Author AXELOS
A practical guide for managers who are currently working in an Agile environment or have plans to adopt an Agile methodology within their organization. This guide describes what Agile means, its benefits and pitfalls, and the difference between Agile and the more traditio....
Release Date 2016/09 -
Building the Agile Enterprise, 2nd Edition
Author Fred A. Cummins
Building the Agile Enterprise with Capabilities, Collaborations and Values, Second Edition covers advances that make technology more powerful and pervasive while, at the same time, improving alignment of technology with business. Using numerous examples, illustrati....
Release Date 2016/09 -
The Toyota Way to Service Excellence: Lean Transformation in Service Organizations
Author Karyn Ross , Jeffrey Liker
The world’s bestselling Lean expert shows service-based organizations how to go Lean, gain value, and get results—The Toyota Way.A must-read for service professionals of every level,....
Release Date 2016/09 -
Project Management Step by Step, 2nd Edition
Author Richard Newton
You’ve been given a project to run. You know you need to get it right, but you don’t know what you need to do and in what order to make sure it all runs smoothly and you come out of it looking great. You need Project Management Step by Step. Almost every manager a....
Release Date 2016/09 -
Author Alan Pennington
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. Fr....
Release Date 2016/09 -
Author Paul Witt
In this volume, leading scholars from the fields of communication, educational psychology, and international education address what is known about the strategic role of interpersonal communication in the teaching/learning process. Instruction often involves spoken ....
Release Date 2016/09 -
Zen and the Art of Business Communication
Author Susan L. Luck
In today’s online world, our professional image depends on our ability to communicate. Whether we’re communicating by email, text, social media, written reports or presentations, how we use our words often determines how others view us. This book offers....
Release Date 2016/09 -
Construction Extension to the PMBOK® Guide
Author Project Management Institute
A Guide to the Project Management Body of Knowledge (PMBOK® Guide) provides generalized project management guidance applicable to most projects most of the time. In order to apply this generalized guidance to construction projects, the Project Management Insti....
Release Date 2016/09 -
Attributes of Project-Friendly Enterprises
Author Parviz F. Rad , Vittal S. Anantatmula
Project management sophistication is the state of enterprise practices in which success of projects is predictable and that the definitive measure of project management success continually improves with time. Sophistication in project management will lead to effici....
Release Date 2016/09 -
Stakeholder-led Project Management
Author Louise M. Worsley
If stakeholders matter on projects, then they must make a difference to the way we plan, structure, and execute projects. This book provides a stakeholder-centric analysis of projects, and explains which engagement models are relevant to different types of projects....
Release Date 2016/09