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Building Findable Websites: Web Standards, SEO, and Beyond
Author Aarron Walter
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspec....
Release Date 2008/02 -
Author Mark D. Hawker
In The Developer’s Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading pl....
Release Date 2010/08 -
Author Robert Barocci , Taddy Hall , Steve Rappaport , Joseph Plummer
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The O....
Release Date 2007/04 -
The Kindness Revolution: The Company-Wide Culture Shift That Inspires Phenomenal Customer Service
Author Ed Horrell
Re-energize your company's customer service--and inspire greater customer loyalty--using the power of kindness. Despite what some may think, the war against bad customer service will not be won on the front lines by changing specific techniques and processes at the....
Release Date 2006/08 -
Social Media Marketing For Dummies, 2nd Edition
Author Stephanie Diamond , Shiv Singh
Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, i....
Release Date 2012/04 -
Author David Meerman Scott
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of successThis is the fifth edition of the pioneering guide to the future of marketing. The New Rules ....
Release Date 2015/10 -
Author Catharine Findiesen Hays , Yoram Wind
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?Beyond ....
Release Date 2016/02 -
Author Brian Halligan , Anthony Kennada
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands"The Uber of this""The Salesforce of that""It's like Instagram, but for…"There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companie....
Release Date 2019/10 -
Social Media Marketing All-in-One For Dummies, 5th Edition
Get social with the bestselling social media marketing book No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are incr.... -
A Profile of the United States Toy Industry
Author Christopher Byrne
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business.....
Release Date 2013/10 -
What Great Service Leaders Know and Do
Author Leonard A. Schlesinger , W. Earl Sasser , James L. Heskett
Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as against demands o....
Release Date 2015/09 -
Mastering Social Media Mining with Python
Author Marco Bonzanini
Acquire and analyze data from all corners of the social web with PythonAbout This BookMake sense of highly unstructured social media data with the help of the insightful use cases provided in this guideUse this easy-to-follow, step-by-step guide to apply analytics ....
Release Date 2016/07 -
Salesforce Advanced Administrator Certification Guide
Author Enrico Murru
Master advanced Salesforce Administration concepts with expert tips, techniques, and mock testsKey FeaturesLearn advanced features to reduce implementation time and enhance your Salesforce administration skills Develop the ability to solve critical issues with a pr....
Release Date 2019/11 -
Author Vjekoslav Babic , David Roys
Microsoft Dynamics NAV 2009 is the latest release of the NAV application (formerly known as Navision) from the Microsoft Dynamics family of products that brings a 3-tiered architecture, web services enablement, and many more exciting features, to the well establishe....
Release Date 2009/01 -
Finding the Right Role for Social Media in Innovation
Author Deborah L. Roberts , Frank T. Piller
Social media success stories have highlighted the impact social media can have on companies’ fortunes. Yet the authors argue that there is a significant opportunity that isn’t being realized: utilizing social media to support innovation and new product ....
Release Date 2016/04 -
Author Jeff Havens
Includes Complete Participant & Instructor Workbooks!OverviewYour fast, fun resource for becoming more professionaland successful: the perfect complement to Jeff Havens’s Professional Excellence video course!DescriptionWe’ve all been students, but nowhere in our....
Release Date 2015/12 -
Author Mike Weinberg , Paul Smith
Despite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connec....
Release Date 2016/09 -
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Author Patrick Barwise , Thomas Barta
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st c....
Release Date 2016/09 -
Social Media for Musicians: SoundCloud®
Author Simone Hiebner , Gary Hiebner
These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audi....
Release Date 2014/06 -
Mastering Zoho CRM: Manage your Team, Pipeline, and Clients Effectively
Author Ali Shabdar
Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding....
Release Date 2017/09 -
Author Aron Levin
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertisi....
Release Date 2019/11 -
M-Powering Marketing in a Mobile World
Author Nikhilesh Dholakia , Ru Roy Dholakia , Syagnik Banerjee
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, a....
Release Date 2017/11 -
Developing Applications with Salesforce Chatter
Author Sagar Pareek , Rakesh Gupta
Make your business more social with Salesforce Chatter. This book walks you through configuring and customizing Chatter to boost collaboration in your organization. Can be used as a reference book or complete guide.Understand Salesforce Chatter and its architecture.....
Release Date 2013/11 -
Microsoft Dynamics AX 2012 R2 Services
Author Kenny Saelen , Klaas Deforche
Using Microsoft Dynamics AX to create and run your own services is made plain sailing with this in-depth tutorial. Covering everything from document services to building customized services and batch processing, it’s the complete guide.In DetailIntegrating Microsoft....
Release Date 2014/03 -
Author Nagraj Gornalli , Priyanka Dive
Implement DevOps for Salesforce and explore its featuresKey FeaturesLearn DevOps principles and techniques for enterprise operations in Salesforce Implement Continuous Integration and Continuous Delivery using tools such as Jenkins and Ant script Use the Force.com ....
Release Date 2018/09 -
Avid Media Composer 6.x Cookbook
Author Benjamin Hershleder
What better way to learn the professional editing possibilities of Avid Media Composer than by trying out practical, real-world examples? This book has over 160 hands-on recipes and guidance covering both basic and advanced techniques.Hands-on recipes in a step-by-s....
Release Date 2012/12 -
Author Eden White
Innovative Selling is a unique book for corporate sales professionals and their sales leaders about how to prepare, manage, cope, and succeed at corporate global sales.Recent research has discovered concerning underlying discontent with professional sales people who repre....
Release Date 2020/05 -
Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations
Author Kent D. Seltman , Leonard L. Berry
Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Cli....
Release Date 2008/05 -
Tiger Woman on Wall Street: Winning Business Strategies from Shanghai to New York and Back
Author Junheng Li
"For investors who are feeling tipsy at 'The Red Party,' Tiger Woman on Wall Street is a much-needed sobering up."--Forbes.comJunheng Li was the perfect Chinese tiger daughter, but from childhood on, she dreamed about America and working on Wall Street. Born in Sh....
Release Date 2013/10