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Author Stephan Hagemann , Gottfried Vossen
The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do ....
Release Date 2010/07 -
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, Second Edition
Author David Taber
New Tools and Best Practices for Driving More Sales and Profits with Salesforce.comFrom Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Sa....
Release Date 2013/11 -
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Author Kevin H. Nalty
Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives y....
Release Date 2010/09 -
Social Media Metrics For Dummies
Author Leslie Poston
Discover how to gauge your online success based on social media metricsWith so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social medi....
Release Date 2012/06 -
Author Justin Champion
Develop and implement an effective content strategy tailored to your business’s needsInbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s....
Release Date 2018/04 -
10 Steps to Successful Customer Service
Author Maxine Kamin
Outstanding customer service is the heart of customer satisfaction and loyalty. How to achieve it? In a unique approach, author Maxine Kamin focuses on customer service from a values and mission viewpoint. Incorporating new age thinking into professional practice, 1....
Release Date 2010/02 -
A Complaint Is a Gift, 2nd Edition
Author Claus Møller , Janelle Barlow
The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback – in fact, they’re your best bargain in market research....
Release Date 2008/08 -
Author Gabriel Guarino
Discover what you need to know to build your own profitable online stores using the power of Magento 2!About This BookSet up and manage your very first online store with a friendly and engaging approach using Magento 2Create your own shipping rates matrix and conne....
Release Date 2017/03 -
Author Hillel Glazer
Companies in highly regulated industries face unique challenges in optimizing business performance and profitability while maintaining strong governance and regulatory adherence. In this start-to-finish guidebook, leading business performance consultant Hillel Glaze....
Release Date 2011/09 -
Twitter 101: Everything You Need to Know about Twitter Marketing
Author Lauren Dugan
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepr....
Release Date 2012/07 -
Author Jan Roberts-Breslin
Making Media takes the media production process and deconstructs it into its most basic components. Students will learn the basic concepts of media production: frame, sound, light, time, motion, sequencing, etc., and be able to apply them to any medium they choose. ....
Release Date 2012/09 -
Author Joe Teixeira
Get the most out of Google's trifecta of tools and optimize your Web presence!Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock t....
Release Date 2010/09 -
Programming Microsoft Dynamics® CRM 4.0
Author Jim Steger Mike Snyder Brad Bosak , Corey O’Brien , and Phil Richardson
Get answers to common questions about setting up the design environment and building custom solutions with Microsoft Dynamics CRM. Delve into core architecture, tools, and techniques, and learn how to exploit powerful customization features. Authored by industry-lea....
Release Date 2008/10 -
Microsoft Dynamics NAV Development Quick Start Guide
Author Alexander Drogin
Learn development skills and improve productivity when programming in Microsoft Dynamics NAV 2018 - the popular Enterprise Resourse Planning management system used across a variety of industries for business process managementKey FeaturesSolve common business probl....
Release Date 2018/12 -
Managing Enterprise Content: A Unified Content Strategy
Author Steve Manning , Pamela Kostur , Ann Rockley
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and....
Release Date 2002/10 -
Securing the Clicks: Network Security in the Age of Social Media
Author Alex de Carvalho , Jason Inasi , Gary Bahadur
Defend against corporate espionage launched from social networksProtect your organization from devastating social media attacks with instruction from a team of information security experts. Securing the Clicks: Network Security in the Age of Social Media explains th....
Release Date 2011/10 -
Author Michael Brito
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a....
Release Date 2013/10 -
Author Michael Miller
VIEW. UPLOAD. SHARE. That's what YouTube is all about–viewing, uploading, and sharing your favorite videos. And the book you hold in your hands will help you get the most out of this hot website. You'll learn how to find the latest viral videos, share your favorit....
Release Date 2007/04 -
The Voice of the Rising Generation
Author Keith Whitaker , Susan E. Massenzio , James E. Hughes Jr.
Avoid "Shirtsleeves to Shirtsleeves" by Finding Your VoiceGrowing up in a family with significant wealth or a family business can often feel like an exercise in silence. What should you ask? Whom should you ask? When? Is it ever right to talk about such things?The ....
Release Date 2014/09 -
Author Simon Kloostra
Joomla 3 SEO and Performance is a concise, 150-page book that helps you to build websites that dominate search engine rankings and have super-fast load times, giving your sites an increased audience. The book takes a very practical approach full of real-world exampl....
Release Date 2015/05 -
Pro Salesforce Analytics Cloud: A Guide to Wave Platform, Builder, and Explorer
Author Helen Sun , William Smith
This book explains Salesforce Analytics Cloud and provides a holistic view of different analytical capabilities and how they fit into the overall information architecture. It features real-world industry use cases and demonstrates how Salesforce’s Analytics Cloud s....
Release Date 2016/01 -
The Science of Customer Connections
Author Jim Karrh PhD
Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers. The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connecti....
Release Date 2019/09 -
Author Vandana Pal
A fast-paced administrator's guide to Alfresco from the administration, managing, and high-level design perspectivesAbout This BookUnderstand system capabilities in order to make informed and appropriate decisions about its administrationManage users, groups, email....
Release Date 2016/04 -
Microsoft Dynamics CRM 2011 Customization & Configuration (MB2-866) Certification Guide
Author Neil Benson
A practical guide to customizing and configuring Microsoft Dynamics CRM 2011 focused on helping you pass the certification examBased on the official syllabus for course 80294B to help prepare you for the MB2-866 examFilled with all the procedures you need to know to....
Release Date 2012/11 -
How Should Companies Talk to Customers Online?
Author Grant Packard , Sarah G. Moore , Brent McFerran
Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots....
Release Date 2018/11 -
Outsmarting Social Media: Profiting in the Age of Friendship Marketing
Author Evan Bailyn
The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn expl....
Release Date 2012/04 -
SocialCorp: Social Media Goes Corporate
Author Joel Postman
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While th....
Release Date 2008/12 -
Salesforce Marketing Cloud For Dummies
Author Mark Pollard , Chester Bullock
Salesforce Marketing Cloud: Take your digital marketing on a journey!Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cl....
Release Date 2017/10 -
Interact and Engage!: 50+ Activities for Virtual Training, Meetings, and Webinars
Author Tom Stone , Kassy LaBorie
Convince your online participants to tune in—and get them to interact and engage. Virtual classroom training is here to stay, and web and video conferencing is close to ubiquitous. Interact and Engage! offers proven strategies for captivating your live onl....
Release Date 2014/09 -
Author Eddie Yoon
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable abou....
Release Date 2016/11