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Author Vjekoslav Babic , David Roys
Microsoft Dynamics NAV 2009 is the latest release of the NAV application (formerly known as Navision) from the Microsoft Dynamics family of products that brings a 3-tiered architecture, web services enablement, and many more exciting features, to the well establishe....
Release Date 2009/01 -
The Web Content Style Guide: An Essential Reference for Online Writers, Editors, and Managers
Author Catherine O’Dowd , Rob Norton , Gerry McGovern
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guide provides a set of standards and rules to ensure consistent quality content and a flawless servi....
Release Date 2001/11 -
Legendary Service: The Key is to Care
Author Kathy Cuff , Victoria Halsey , Ken Blanchard
Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Successful companies make the connection between ....
Release Date 2014/03 -
Building Findable Websites: Web Standards, SEO, and Beyond
Author Aarron Walter
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspec....
Release Date 2008/02 -
Author Catharine Findiesen Hays , Yoram Wind
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?Beyond ....
Release Date 2016/02 -
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Author Patrick Barwise , Thomas Barta
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st c....
Release Date 2016/09 -
Social Network Analysis for Startups
Author Alexander Kouznetsov , Maksim Tsvetovat
Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter ....
Release Date 2011/09 -
Author Matthew A. Russell
Popular social networks such as Facebook and Twitter generate a tremendous amount of valuable data on topics and use patterns. Who's talking to whom? What are they talking about? How often are they talking? This concise and practical book shows you how to answer th....
Release Date 2011/02 -
Mastering Zoho CRM: Manage your Team, Pipeline, and Clients Effectively
Author Ali Shabdar
Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding....
Release Date 2017/09 -
M-Powering Marketing in a Mobile World
Author Nikhilesh Dholakia , Ru Roy Dholakia , Syagnik Banerjee
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, a....
Release Date 2017/11 -
Mastering Social Media Mining with Python
Author Marco Bonzanini
Acquire and analyze data from all corners of the social web with PythonAbout This BookMake sense of highly unstructured social media data with the help of the insightful use cases provided in this guideUse this easy-to-follow, step-by-step guide to apply analytics ....
Release Date 2016/07 -
Avid Media Composer 6.x Cookbook
Author Benjamin Hershleder
What better way to learn the professional editing possibilities of Avid Media Composer than by trying out practical, real-world examples? This book has over 160 hands-on recipes and guidance covering both basic and advanced techniques.Hands-on recipes in a step-by-s....
Release Date 2012/12 -
Finding the Right Role for Social Media in Innovation
Author Deborah L. Roberts , Frank T. Piller
Social media success stories have highlighted the impact social media can have on companies’ fortunes. Yet the authors argue that there is a significant opportunity that isn’t being realized: utilizing social media to support innovation and new product ....
Release Date 2016/04 -
How to Make Money with Social Media Optimization
Author R. Scott Corbett
Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in....
Release Date 2011/03 -
Home Automation Made Easy: Do It Yourself Know How Using UPB, INSTEON, X10, and Z-Wave
Author Dennis C. Brewer
Absolutely no experience needed!Make your home smarter, safer, and more fun—and save money, too! Home automation is finally practical, useful, and easy! Now, you can control your home exactly the way you want to, without paying monthly fees. This book shows how to d....
Release Date 2013/11 -
Author Jeff Havens
Includes Complete Participant & Instructor Workbooks!OverviewYour fast, fun resource for becoming more professionaland successful: the perfect complement to Jeff Havens’s Professional Excellence video course!DescriptionWe’ve all been students, but nowhere in our....
Release Date 2015/12 -
Hands-On Guide to Windows Media
Author Joe Follansbee
Hands-On Guide to Windows Media is a practical guide that teaches how to distribute audio and video efficiently and effectively over computer networks. This book enables you to get up and running quickly and focuses on one of the most popular tools in the stre....
Release Date 2012/09 -
Technology and Workflows for Multiple Channel Content Distribution
Author Philip J. Cianci
This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastr....
Release Date 2012/09 -
Search Engine Optimization: Your visual blueprint™ for effective Internet marketing, 2nd Edition
Author Kristopher B. Jones
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expertSearch engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing t....
Release Date 2010/08 -
Microsoft Dynamics® CRM 2011 Step by Step
Author Jim Steger Mike Snyder and Brendan Landers
The smart way to learn Microsoft Dynamics CRM 2011—one step at a time! Use the easy-to-follow lessons to master the fundamentals of creating and managing accounts; working directly within familiar tools such as Microsoft Outlook; tracking customer activity and commu....
Release Date 2011/01 -
Author Mike Weinberg , Paul Smith
Despite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connec....
Release Date 2016/09 -
Author Lam Thuy Vo
Did fake Twitter accounts help sway a presidential election? What can Facebook and Reddit archives tell us about human behavior? In Mining Social Media, senior BuzzFeed reporter Lam Thuy Vo shows you how to use Python and key data analysis tools to find the stories....
Release Date 2019/12 -
Social Media Marketing For Dummies, 2nd Edition
Author Stephanie Diamond , Shiv Singh
Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, i....
Release Date 2012/04 -
Social Media Marketing All-in-One For Dummies, 5th Edition
Get social with the bestselling social media marketing book No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are incr.... -
Social Media for Musicians: SoundCloud®
Author Simone Hiebner , Gary Hiebner
These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audi....
Release Date 2014/06 -
Promotional Marketing, 2nd Edition
Author Roddy Mullin
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, ....
Release Date 2018/05 -
Author Michael Edesess
No professional investing advice is good advice. This hard-hitting book proves it with indisputable facts drawn from scientific research and the author's own thirty-five years of experience in the investment industry. Michael Edesess exposes “The Big Investmen....
Release Date 2007/01 -
What Great Service Leaders Know and Do
Author Leonard A. Schlesinger , W. Earl Sasser , James L. Heskett
Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as against demands o....
Release Date 2015/09 -
Author Nagraj Gornalli , Priyanka Dive
Implement DevOps for Salesforce and explore its featuresKey FeaturesLearn DevOps principles and techniques for enterprise operations in Salesforce Implement Continuous Integration and Continuous Delivery using tools such as Jenkins and Ant script Use the Force.com ....
Release Date 2018/09 -
Implementing Microsoft Dynamics 365 Customer Engagement
Author Mahender Pal
Gain hands-on experience working with the architecture, implementation, deployment, and data migration of Dynamics 365 Customer EngagementKey FeaturesExplore different tools to evaluate, implement, and proactively maintain Dynamics 365 for CE Integrate Dynamics 365 CE wi....
Release Date 2020/03