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Creating Value-Based Archiving Solutions with IBM Content Collector
Author Harry Yessayan , Daniel Pittner , Mark Martin , Yigal Dayan , Ming Qun Chi , Brent Be
This IBM® Redbooks® publication describes how the IBM Content Collector family of products can help companies to create value-based archiving solutions. IBM Content Collector provides enterprise-wide content archiving and retention management capabilities. It also p....
Release Date 2013/01 -
Creating the Market University
Author Elizabeth Popp Berman
American universities today serve as economic engines, performing the scientific research that will create new industries, drive economic growth, and keep the United States globally competitive. But only a few decades ago, these same universities self-consciously h....
Release Date 2011/12 -
Creating Online Videos That Engage Viewers
Author Raymond Pirouz , Matthew Thomson , Allison R. Johnson , Dante M. Pirouz
The Holy Grail of modern online marketing is video content that “goes viral,” meaning that it captures an enormous number of views and leads audiences to share, comment or click that they “like” a video. Various experts have ....
Release Date 2015/07 -
Author Ayat Shukairy , Khalid Saleh
How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing princip....
Release Date 2010/11 -
Author Dave Gerhardt , David Cancel
Real-time conversations turn leads into customersConversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purch....
Release Date 2019/01 -
Author Kevin Lund
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price. ....
Release Date 2018/10 -
Convergence in Broadcast and Communications Media
Author John Watkinson
Convergence in Broadcast and Communications Media offers concise and accurate information for engineers and technicians tackling products and systems combining audio, video, data processing and communications. Without adequate fundamental knowledge of the core....
Release Date 2001/04 -
Author Justin B. Craig
Organize and plan for your family business’s continued, intergenerational successContinuity Model Generation: Integrating Wealth, Strategy, Talent, and Governance Plans delivers a cohesive and comprehensive plan for family business leaders who seek to improve the chances of sustaining success across....
Release Date 2021/11 -
Continual Service Improvement Manager: Careers in IT service management
Author David Whapples
In order to remain competitive in today’s fast-paced business environment, organisations need to ensure that their systems are supporting business needs. The role of the continual service improvement (CSI) manager is to align IT services to evolving business needs b....
Release Date 2015/01 -
Author Mathew Sweezey
In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume conten....
Release Date 2020/03 -
Content Production Technologies
Author Harou Hiki , Fumio Hasegawa
We are currently in a digital content era. With the increase in circulation of multimedia content globally via the internet it has lead to the need for reuse of content stored in archives; the utilisation of newly stored materials; partially finished broadcasting p....
Release Date 2004/08 -
Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media
Author Rebecca Lieb
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Mar....
Release Date 2011/10 -
Content Marketing Strategies For Dummies
Author Stephanie Diamond
Drive your content marketing campaign toward successBlogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies exp....
Release Date 2016/01 -
Author Joe Pulizzi
The NEW Rulebook for Entrepreneurial SuccessWhat’s the surest way to startup failure? Follow old, outdated rules.In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about ....
Release Date 2015/09 -
Contemporary Selling, 5th Edition
Author Greg W. Marshall , Mark W. Johnston
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of t....
Release Date 2016/02 -
Contagious You: Unlock Your Power to Influence, Lead, and Create the Impact You Want
Author Anese Cavanaugh
The much-anticipated follow-up to Contagious Culture shows aspiring leaders how to embody the qualities they wish to cultivate in their organizations.In Contagious Culture, Anese Cavanaugh proved that it’s possible to create an energized and engaged organizational ....
Release Date 2019/11 -
Author Frank Leistner
Practical guidance on how to successfully introduce enterprise social networks to connect employeesWhile there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos appro....
Release Date 2012/10 -
Conducting competitive analysis
Author Jaime Levy
In this lesson, you'll learn that the competitive analysis helps you gain insight into current trends as to what is or is not working. Knowing the unknowns helps your team to not repeat mistakes but instead make good ideas better. A good analysis also exposes gaps....
Release Date 2018/02 -
Computational Dynamics, 3rd Edition
Author Ahmed A. Shabana
Computational Dynamics, 3rd edition, thoroughly revised and updated, provides logical coverage of both theory and numerical computation techniques for practical applications.The author introduces students to this advanced topic covering the concepts, definitions and....
Release Date 2010/03 -
Author Lauren Vaccarello , Maura Ginty , William Leake
Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented....
Release Date 2012/08 -
Author David J. Cichelli
Leverage the full power of your sales force with a cutting-edge compensation program Salespeople are motivated by many things—and how they’re paid tops the list. Sales compensation is one of the best tools for motivating any sales force and thus maximizing business....
Release Date 2017/11 -
Communicating with Your Customers
Author Vivian Lee , Brian Loveys , Aameek Singh
Hear "automated customer service" and you probably shudder at the thought of chatbots that don’t understand your question or phone system labyrinths with live agents nowhere to be found. Today, enterprises in droves are turning to conversational AI to improve the automate....
Release Date 2020/04 -
Author Tony J. Hughes
Unleash a killer combination of old and new sales strategies.How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?Old-school prospecting tactics or new-school techniques alone won’t ....
Release Date 2018/01 -
Clued In: How To Keep Customers Coming Back Again and Again
Author Lewis P. Carbone
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience... so they lose the chance to transform customers into lifetime customers.In this book, ....
Release Date 2004/05 -
Clout: The Art and Science of Influential Web Content
Author Colleen Jones
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. M....
Release Date 2010/12 -
Clients, Clients, and More Clients
Author Larina Kase
TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENTWith a Foreword by Michael Port, bestselling author of Book Yourself SolidClients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the ....
Release Date 2011/09 -
Author Andrea Weckerle
Re-civilize Life Online!PROVEN Conflict Management and Prevention for Social Media and the WebEver seem like the Web is just one big screaming match? Ever feel like you’re refereeing a worldwide tantrum on YOUR social media sites, blogs, and online forums? That’s no....
Release Date 2013/02 -
Changing Your Company from the Inside Out: A Guide for Social Intrapreneurs
Author Christopher White , Gerald Davis
MAKE YOUR COMPANY A FORCE FOR GOODYou’re ambitious. You’re not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established comp....
Release Date 2015/03