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Author Stacy Landreth Grau
Social media influencers rule the world!Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture a....
Release Date 2022/05 -
Catering and Convention Service Survival Guide in Hotels and Casinos
Author Patti J. Shock , Lisa Lynn Backus
The role of the catering and convention service manager (CCSM) is diverse and must juggle event components. This book imparts authors’ in-depth knowledge of what a CCSM does, what emotional and technical skills are required, how to relate to planners, and exe....
Release Date 2017/05 -
Author Brian Halligan , Anthony Kennada
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands"The Uber of this""The Salesforce of that""It's like Instagram, but for…"There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companie....
Release Date 2019/10 -
Buying and Selling by Investment Trends
Author Tom Lydon
This Element is an excerpt from The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds (ISBN: 9780137029013) by Tom Lydon. Available in print and digital formats.Simple ways to avoid investment bubbles, capture pro....
Release Date 2010/02 -
Business Strategies for the Bottom of the Pyramid (Collection)
Author Eric Kacou , Stuart L. Hart , Ted London
3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable!Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and ....
Release Date 2011/08 -
Author Ernest Brewster
Business relationship management (BRM) is central to all aspects of an organisation’s interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding....
Release Date 2014/06 -
Author Ted Shelton
Fully exploit new conditions and opportunities created by current technological changesThe combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared compan....
Release Date 2013/02 -
Business Liability and Economic Damages
Author Scott D. Gilbert
Businesses exist to provide goods and services to customers and in so doing they take risks. Among these risks is the chance of losing money in lawsuits filed by customers, employees, and others negatively impacted by the business. Insurance provides some protectio....
Release Date 2015/12 -
Author John Lee
Master the online tools available to grow your business and conquer the competitionBusiness Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of....
Release Date 2019/02 -
Business Express: Developing Business and Customer Awareness
Author Mr. Douglas Miller
If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye.This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need about the skills that matter m....
Release Date 2017/03 -
Author Ricky W. Griffin , Ronald J. Ebert
For introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for chan....
Release Date 2018/01 -
Business Engineering and Service Design, Second Edition, Volume I
Author Oscar Barros
This book provides the foundations of BE, reviews the disciplines integrated within its methodology, and presents plentiful evidence of its power by giving detailed application cases, including impressive results in private and public situations. Show and hi....
Release Date 2016/10 -
Built-In Social: Essential Social Marketing Practices for Every Small Business
Author Jeff Korhan
How to redesign your business for social relevance and profitable successMarketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to d....
Release Date 2013/04 -
Author Michael Peacock
A practical guide to getting your TYPO3 website up and running fastA practical step-by-step tutorial to creating your TYPO3 website Install and configure TYPO3Master all the important aspects of TYPO3, including the backend, the frontend, content management, and te....
Release Date 2007/03 -
Author John Mertic
In the crowded field of customer relationship management (CRM) systems, SugarCRM stands out—not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview....
Release Date 2011/07 -
Author Tony Lendrum
A practical guide for building and maintaining high performance business relationshipsEvery business sinks or swims on the quality of its relationships and alliances, whether they are between management and staff, departments, subsidiaries, partners, suppliers, or c....
Release Date 2011/10 -
Building Findable Websites: Web Standards, SEO, and Beyond
Author Aarron Walter
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspec....
Release Date 2008/02 -
Building Expert Business Solutions with Zoho CRM
Create world-class Zoho CRM solutions tailored to be a game changer for your business and transform the way you collect, manage, and use customer dataKey FeaturesUnlock the full potential of advanced Zoho CRM features to supercharge your business solutionsCustomize your Zoho CRM solutions to achieve.... -
Author Denise Garofalo
Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to ....
Release Date 2013/10 -
Building a Salesforce-Powered Front Office: A Quick-Start Guide
Harness the power of Salesforce to manage and grow your business. This book shows you how to use the Salesforce CRM tool to consolidate consumer data into a single place to gain better insight into your business and more easily manage data.Data (such as email, spreadsheets, databases) is .... -
Author Adam Gray
FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how – this practical guide shows you how to get started, then refine and imp....
Release Date 2013/10 -
Brilliant Selling, 3rd Edition
Author Tom Bird , Jeremy Cassell
Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L’Oreal and National Sales Training Manager for Walker’s, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL t....
Release Date 2021/12 -
Author Shaun Varga
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch will ....
Release Date 2012/07 -
Brilliant Marketing, 3rd Edition
Author Richard Hall
Marketing has never been so important because business has never been so competitive.Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lo....
Release Date 2016/11 -
Author Mike Ash
Find your drive and redefine your business prioritiesBreakpoints is the business owner's guide to regaining your passion and driving your business forward. If you're feeling stuck, stale or stalled, this book is your ticket out of the rut and into profitable grow....
Release Date 2016/02 -
Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth
Author Reshma Shah , Mona Sinha , Jagdish N. Sheth
How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and l....
Release Date 2016/06 -
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
Author Kyle Lacy , Erik Deckers
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use ....
Release Date 2012/07 -
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Author Rob Fuggetta
Praise for Brand Advocates"Ignite your Advocates! Fuggetta shows you how."—SCOTT MONTY, Head of Social Media, Ford"Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Ad....
Release Date 2012/07 -
Borrowed from Your Grandchildren
Author Dennis T. Jaffe
Families share how they have maintained and grown their wealth from generation to generation. While creating wealth is a wonderful achievement, business families are also concerned with how their wealth is used to support their values, the lives of their children and....
Release Date 2020/02