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Social Media Marketing For Dummies, 2nd Edition
Author Stephanie Diamond , Shiv Singh
Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, i....
Release Date 2012/04 -
Social Media Marketing All-in-One For Dummies, 5th Edition
Get social with the bestselling social media marketing book No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are incr.... -
Social Media Marketing All-in-One For Dummies, 4th Edition
Author Deborah Ng , Jan Zimmerman
The bestselling social media marketing bookMarketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert ....
Release Date 2017/05 -
Social Media Marketing All-in-One For Dummies, 2nd Edition
Author Deborah Ng , Jan Zimmerman
Learn the latest social media marketing techniquesSocial media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Group....
Release Date 2012/11 -
Author Emi Moriuchi
With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has cause a power shift in the market from the companies ....
Release Date 2016/01 -
Author Alan Charlesworth
Published in 1837, Hans Christian Andersen’s The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or ....
Release Date 2017/11 -
Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter
Author Dr. Reshma Shah , Jamie Turner
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.Understand the broad range of s....
Release Date 2010/09 -
Social Media in the Marketing Context
Author Emma L. Slade , Yogesh K. Dwivedi , Cherniece J. Plume
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisi....
Release Date 2016/09 -
Author Pip Ballantine , Tee Morris
Maximize the Potential of Your Online Brand!Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experien....
Release Date 2015/11 -
Author Michael Kuhlmann
A quicker way to build communities, engage members and promote your site with this book and ebook.Integrate automated key marketing techniquesExamine analytical data to measure social engagementUnderstand the core principles of establishing meaningful social connect....
Release Date 2012/04 -
Social Media for Trainers: Techniques for Enhancing and Extending Learning
Author Jane Bozarth
A how-to resource for incorporating social media into trainingWhether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth ....
Release Date 2010/09 -
Social Media for Musicians: YouTube
Author Gary Hiebner
Achieving success as a musician today requires talent, persistence, and a healthy dose of social media savvy. Budding musicians have always been faced with the task of getting the word out and attracting fans. Today, more than ever, much of that audience-building pr....
Release Date 2014/01 -
Social Media for Musicians: SoundCloud®
Author Simone Hiebner , Gary Hiebner
These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audi....
Release Date 2014/06 -
Author Linda Coles
The quick-and-easy guide to effective social media marketingSocial Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social me....
Release Date 2017/08 -
Author Diane Rasmussen Neal
This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author’s successful experiences with using social media in academic settings. I....
Release Date 2012/08 -
Author Joseph W. Barnes
Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do n....
Release Date 2016/08 -
Social Media Engagement For Dummies
Author Danielle Elliott Smith , Aliza Sherman
Put "engage" front and center in your social media marketing engagement strategies!When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how....
Release Date 2013/06 -
Social Media Design For Dummies
Author David LaFontaine , Janine Warner
Learn to design professional and effective social media profiles!Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Fac....
Release Date 2014/06 -
Social Media Data Mining and Analytics
Author Antonios Chalkiopoulos , P. Oscar Boykin , Gungor Polatkan , Gabor Szabo
Harness the power of social media to predict customer behavior and improve salesSocial media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to prod....
Release Date 2018/10 -
Author Ann Marie Van den Hurk
Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time!Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster.So…what’s your crisis co....
Release Date 2013/09 -
Social Media Commerce For Dummies
Author Marsha Collier
Capture customers and sales with social media commerceSocial media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. ....
Release Date 2012/11 -
Social Media Branding For Small Business
Author Robert Davis
Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities. It provides a starting point, as one of the biggest issues for smal....
Release Date 2014/12 -
Social Media and Public Relations: Eight New Practices for the PR Professional
Author Deirdre K. Breakenridge
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.....
Release Date 2012/04 -
Social Media and Civic Engagement
Author John M. Carroll , Scott P. Robertson
Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for b....
Release Date 2018/05 -
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media
Author Avinash Kohirkar , Matthew Ganis
Transform Raw Social Media Data into Real Competitive AdvantageThere’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier ....
Release Date 2015/12 -
Social Media Analytics Strategy: Using Data to Optimize Business Performance
Author Alex Gonçalves
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashb....
Release Date 2017/11 -
Social Media 101: Tactics and Tips to DevelopYour Business Online
Author Chris Brogan
100 ways to tap into social media for a more profitable businessIn Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two yea....
Release Date 2010/02 -
Author R. Craig Lefebvre
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain....
Release Date 2013/02 -
Author Simon Salt
The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venueFocused coverage of social location marketing that can't be found anywhere elseCompares leading platforms, and helps marketers choos....
Release Date 2011/01 -
Author Jennifer Sheahan , Jimmy Harding , Stephan Spencer
Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling di....
Release Date 2014/08