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Inside the Mind of the Shopper: The Science of Retailing, Second Edition
Author Herb Sorensen
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and BuyNew Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. T....
Release Date 2016/08 -
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
Author Amber Naslund , Jay Baer
The social web has changed the way we do business foreverThe future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited i....
Release Date 2011/02 -
Author Jason Fox
Unlock progress through doubt and uncertaintyThe biggest threat facing modern business is the sheer complexity of an uncertain future. That, and the fact that everyone is busy. Too busy for progress.Workplace cultures have become cursed with efficiency. And so when....
Release Date 2016/05 -
Author R. Craig Lefebvre
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain....
Release Date 2013/02 -
Author Jon Paz , Liz Kao
Your all-access guide to reaping the benefits of Salesforce.comSalesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationsh....
Release Date 2016/04 -
Author Phil M. Jones
The sales guide for non-sales professionalsExactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services....
Release Date 2018/01 -
Author Larry Weber
Engage on a deeper level by disrupting the typical business development scriptAuthentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process invo....
Release Date 2019/01 -
Author John Lee
Master the online tools available to grow your business and conquer the competitionBusiness Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of....
Release Date 2019/02 -
Impossible to Ignore: Creating Memorable Content to Influence Decisions
Author Carmen Simon
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what t....
Release Date 2016/06 -
Fail More: Embrace, Learn, and Adapt to Failure As a Way to Success
Author Bill Wooditch
The business professional’s guide to building success out of failureLearning from our mistakes is the only way to make sure we don’t make the same ones twice. But what if you could use every failure—large and small—to actually create a successful business, career, ....
Release Date 2019/03 -
Author Jeb Blount
Find the motivation and confidence to stay on top when everything hits the fanIn volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the competition for the few that are still buying is fierc....
Release Date 2022/10 -
Author Geoffrey Garver , Peter Brown
Our current economic system—which assumes endless growth and limitless potential wealth—flies in the face of the fact that the earth's resources are finite. The result is increasing destruction of the natural world and growing, sometimes lethal, tension betwe....
Release Date 2009/02 -
Author Véronique Duong
Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our ....
Release Date 2020/01 -
Salesforce Lightning Platform Enterprise Architecture - Third Edition
Author Andrew Fawcett
A comprehensive guide filled with best practices and tailor-made examples - a must-read for all Lightning Platform architects!Key FeaturesUse the Lightning Platform to build integrated, scalable, and robust apps focused on enterprise-level customer demands Use the Lightn....
Release Date 2019/11 -
Administrating Microsoft Dynamics 365 Business Central Online
Author Andrey Baludin
A hands-on guide to learning Dynamics 365 Business Central Admin Center to manage SaaS environments and set up cloud migration from an on-premise environmentKey FeaturesManage and create Business Central environments of different types and plan your apps for future releasesSet up the telemetry on a ....
Release Date 2022/07 -
Author Michael Whitehead , Angel Magaña
A complete guide to implementing SugarCRM including needs assessment, installing and using the software, training users, integrating with existing systems, and moreAnalyze and weigh deployment options based on your needs and resourcesA brief overview of the benefits....
Release Date 2010/09 -
Microsoft Dynamics CRM 2011 Applications (MB2-868) Certification Guide
Author Danny Varghese
A practical guide on how to use and manage Microsoft Dynamics CRM 2011 that focuses on helping you to pass the Microsoft certification examComprehensive step-by-step guide to help you prepare for the MB2-868 examLoaded with screenshots and key points to help you pas....
Release Date 2013/04 -
Microsoft Dynamics GP 2013 Reporting - Second Edition
Author Christopher J Liley , David Duncan
Microsoft Dynamics GP lets you take control of creating and managing reports, and this guide shows you exactly how. Written by practical experts with business consultancy backgrounds, the book combines clarity with thoroughness.Explore the new reporting features fou....
Release Date 2013/10 -
The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing
Author Dr. Reshma Shah , Jamie Turner
Skills, facts, strategies, techniques…whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing ....
Release Date 2010/11 -
Author Patrick Hogan , Roy Strauss
Is your website project out of control?Every website project needs a manager. Developing Effective Websites describes Internet technologies in plain language and helps you see beyond your expertise to the big picture. It does this by drawing on established sof....
Release Date 2013/08 -
Author Joan Van Tassel
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying....
Release Date 2012/09 -
Content Production Technologies
Author Harou Hiki , Fumio Hasegawa
We are currently in a digital content era. With the increase in circulation of multimedia content globally via the internet it has lead to the need for reuse of content stored in archives; the utilisation of newly stored materials; partially finished broadcasting p....
Release Date 2004/08 -
Media Composer® 6: Professional Picture and Sound Editing
Author Woody Lidstone
MEDIA COMPOSER 6: PROFESSIONAL PICTURE AND SOUND EDITING will give you the skills and in-depth, under-the-hood knowledge you need to distinguish yourself as a true editing professional and go for the high-profile jobs you want. With the step-by-step guidance in this....
Release Date 2012/04 -
Customizing Dynamics 365: Implementing and Releasing Business Solutions
Author Sanjaya Yapa
Gain an understanding of basic and advanced customizations in Dynamics 365 and learn how they can be effectively used to implement simple business requirements. This is a practical book for developers that explains the use of various Dynamics 365 features as well a....
Release Date 2019/04 -
Customers Inside, Customers Outside
Author Michael W. Lowenstein
Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It’s a reaction to a critical fact of life: Customers—not organizations— now control the decis....
Release Date 2014/01 -
Author Kimberly Delvin
Effective customer service training covers more than niceties. Organizational profitability is threatened when staff are unable to manage customer needs. Yet it takes more than soft skills training to turn these situations around. A great customer service trai....
Release Date 2015/08 -
Author Kevin Lund
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price. ....
Release Date 2018/10 -
Service Level Manager - Careers in IT service management
Author John Sansbury
Service level management provides a framework in which IT services are defined, agreed upon and delivered. The role of service level manager is a critical one in that the agreements negotiated with customers should inform most if not all of the activities of the se....
Release Date 2017/07 -
Salesforce CRM – The Definitive Admin Handbook - Third Edition
Author Paul Goodey
Successfully administer Salesforce CRM and Salesforce mobile implementations with best practices and real-world scenariosIn DetailThe book begins by guiding you through setting up users and security settings and then progresses to configuration, data management, and....
Release Date 2015/01 -
Author Caroline Marti
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework o....
Release Date 2020/02