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10 Principles of Modern Marketing

Kevin Lane Keller, Ann Lewnes

10 Steps to Successful Customer Service

Maxine Kamin

10 Steps to Successful Social Networking for Business

Darin E. Hartley

100 Skills of the Successful Sales Professional

101 More Mixed Media Techniques

Monica Moody, Heather Greenwood, Marsh Scott, Cherril Doty

101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques

Ukens, Lorraine L., Team-ing with Success, Glen Arm, Maryland

2011 Social Media Directory: The Ultimate Guide to Facebook, Twitter, and LinkedIn Resources

Jeffery A. Riley

5-Minute Selling

Alex Goldfayn

50 Digital Team-Building Games: Fast, Fun Meeting Openers, Group Activities and Adventures using Social Media, Smart Phones, GPS, Tablets, and More

John Chen

54 Golden Nuggets: The Best of the Telephone Doctor

Nancy Friedman

A Better Way to Sell: Mastery of Sales Through Mastery of Self

Ranjan L. G., De Silva

A Companion to New Media Dynamics

Axel Bruns, Jean Burgess, John Hartley

A Complaint Is a Gift, 2nd Edition

Claus Møller, Janelle Barlow

A Customer-oriented Manager for B2B Services

Valerie Mathieu

A Primer on Consumer Behavior

David W. Stewart

A Profile of the Steel Industry

Peter Warrian

A Profile of the United States Toy Industry

Christopher Byrne

A Social Strategy

Mikolaj Jan Piskorski

Academic Ethos Management

Agata Stachowicz-Stanusch

Accelerating Customer Relationships: Using CRM and Relationship Technologies™

Ronald S. Swift

Accelerating Nonprofit Impact with Salesforce

Melissa Hill Dees

Account-Based Marketing

Jessica Fewless, Peter Isaacson, Chris Golec

Account-Based Marketing For Dummies

Sangram Vajre

Achieving Service Excellence

C. M. Chang

Administrating Microsoft Dynamics 365 Business Central Online

Andrey Baludin

Advanced Google AdWords, 2nd Edition

Brad Geddes

Advanced Google AdWords, 3rd Edition

Brad Geddes

Advanced Google AdWords™

Brad Geddes

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Tom Funk

Advertising A New Approach (RLE Advertising)

Walter Taplin

10 Principles of Modern Marketing

Author Kevin Lane Keller , Ann Lewnes
Release Date 2019/04
Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers s....
10 Steps to Successful Customer Service

Author Maxine Kamin
Release Date 2010/02
Outstanding customer service is the heart of customer satisfaction and loyalty. How to achieve it? In a unique approach, author Maxine Kamin focuses on customer service from a values and mission viewpoint. Incorporating new age thinking into professional practice, 1....
10 Steps to Successful Social Networking for Business

Author Darin E. Hartley
Release Date 2010/05
Social networking has the potential to change the game for many businesses by connecting services or products directly to customers, but it can be hard to know where to start and how to use these technologies. 10 Steps to Social Networking for Business is your prime....
100 Skills of the Successful Sales Professional

Author
Release Date 2021/06
100 Skills of the Successful Sales Professional prioritizes action-orientation and puts antiquated outlines out to pasture. The book is designed to not only curate the best expert teachings, but it also consolidates these teachings to maximize the value extracted from every page. If you’re conscien....
101 More Mixed Media Techniques

Author Monica Moody , Heather Greenwood , Marsh Scott , Cherril Doty
Release Date 2015/12
From printmaking and wabi-sabi painting topaper collage and resists, 101 More Mixed Media Techniques has something for everyartist and is guaranteed to spark new forms of creativity! Show and hide more
101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques

Author Ukens , Lorraine L. , Team-ing with Success , Glen Arm , Maryland
Release Date 2007/02
101 Ways to Improve Customer Service provides a variety of training and development interventions that can be put to use right now with frontline service employees. Your customer service representatives directly influence the perception that customers have of your p....
2011 Social Media Directory: The Ultimate Guide to Facebook, Twitter, and LinkedIn Resources

Author Jeffery A. Riley
Release Date 2010/08
Quick access to today's top Facebook, Twitter, and LinkedIn resources - on business, entertainment, politics, health, sports, and much more!A single, up-to-the-minute source for all the best new resources on today's top social networksMore than 3,000 entries on pa....
5-Minute Selling

Author Alex Goldfayn
Release Date 2020/08
WALL STREET JOURNAL BESTSELLER Add 50% to 100% to Your Sales—In 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you don't have time for an elaborate new sales system. When you spend your days scrambling to take ord....
50 Digital Team-Building Games: Fast, Fun Meeting Openers, Group Activities and Adventures using Social Media, Smart Phones, GPS, Tablets, and More

Author John Chen
Release Date 2012/05
Use technology to increase loyalty and productivity in your employees50 Digital Team-Building Games offers fun, energizing meeting openers, team activities, and group adventures for business teams, using Twitter, GPS, Facebook, smartphones, and other technology. The....
54 Golden Nuggets: The Best of the Telephone Doctor

Author Nancy Friedman
Release Date 2011/01
The compilation of 54 articles covers all aspects of customer service and are organized into four easy-to-reference sections: Customer service, telephone service, human resources tips and voice mail/e-mail/cell phone tips. Each article is geared toward keeping the c....
A Better Way to Sell: Mastery of Sales Through Mastery of Self

Author Ranjan L. G. , De Silva
Release Date 2006/05
A Better Way to Sell aims to help salespeople discover their potential and to channelize it to meet their goals and achieve higher levels of success. The author has used the concepts of Neuro-Linguistic Programming (NLP) to help readers improve. Show and hid....
A Companion to New Media Dynamics

Author Axel Bruns , Jean Burgess , John Hartley
Release Date 2015/06
A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic changePresents a state-of-the-art collection o....
A Complaint Is a Gift, 2nd Edition

Author Claus Møller , Janelle Barlow
Release Date 2008/08
The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback – in fact, they’re your best bargain in market research....
A Customer-oriented Manager for B2B Services

Author Valerie Mathieu
Release Date 2022/04
The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximi....
A Primer on Consumer Behavior

Author David W. Stewart
Release Date 2018/07
At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these c....
A Profile of the Steel Industry

Author Peter Warrian
Release Date 2012/11
Steel companies were at the birth of the modern business corporation. The first billion dollar corporation ever formed was U.S. Steel in 1901. By the mid-twentieth century the steel mill and the automobile plant were the two pillars upon which the twentieth century ....
A Profile of the United States Toy Industry

Author Christopher Byrne
Release Date 2013/10
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business.....
A Social Strategy

Author Mikolaj Jan Piskorski
Release Date 2014/05
What people get out of social media—and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Interne....
Academic Ethos Management

Author Agata Stachowicz-Stanusch
Release Date 2012/12
This topical and much needed book constitutes an important part of the debate on the integrity in an academic context as a sine qua non of responsible management education. Like you, we’ve all been listening to the highly publicized corporate scandals and instances ....
Accelerating Customer Relationships: Using CRM and Relationship Technologies™

Author Ronald S. Swift
Release Date 2000/09
Leverage people, processes, activities, information, and technologies to...Acquire new, more profitable customersBuild long-term customer loyaltyServe every customer as an individualDrive powerful marketing opportunitiesIncrease profits and shareholder value!The sta....
Accelerating Nonprofit Impact with Salesforce

Author Melissa Hill Dees
Release Date 2022/04
Drive digital transformation for nonprofits with well-organized volunteer management, donor engagement, fundraising, and grantmaking using the intelligent and powerful capabilities of Salesforce Nonprofit CloudKey FeaturesImplement NPSP modules to scale varied business operations in nonprofitsAdmini....
Account-Based Marketing

Author Jessica Fewless , Peter Isaacson , Chris Golec
Release Date 2019/03
Account-Based Marketing is changing the discipline of marketing—Why?Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. W....
Account-Based Marketing For Dummies

Author Sangram Vajre
Release Date 2016/04
Grow your account list with an effective account-based marketing strategyBuyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential ....
Achieving Service Excellence

Author C. M. Chang
Release Date 2013/11
As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services. The first path requires enhancing the strat....
Administrating Microsoft Dynamics 365 Business Central Online

Author Andrey Baludin
Release Date 2022/07
A hands-on guide to learning Dynamics 365 Business Central Admin Center to manage SaaS environments and set up cloud migration from an on-premise environmentKey FeaturesManage and create Business Central environments of different types and plan your apps for future releasesSet up the telemetry on a ....
Advanced Google AdWords, 2nd Edition

Author Brad Geddes
Release Date 2012/04
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guideAdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly a....
Advanced Google AdWords, 3rd Edition

Author Brad Geddes
Release Date 2014/05
The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book pro....
Advanced Google AdWords™

Author Brad Geddes
Release Date 2010/04
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight in....
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Author Tom Funk
Release Date 2012/12
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn't whether to take your bu....
Advertising A New Approach (RLE Advertising)

Author Walter Taplin
Release Date 2013/06
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure sale....

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