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Author Tony Lendrum
A practical guide for building and maintaining high performance business relationshipsEvery business sinks or swims on the quality of its relationships and alliances, whether they are between management and staff, departments, subsidiaries, partners, suppliers, or c....
Release Date 2011/10 -
Author John Mertic
In the crowded field of customer relationship management (CRM) systems, SugarCRM stands out—not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview....
Release Date 2011/07 -
Author Michael Peacock
A practical guide to getting your TYPO3 website up and running fastA practical step-by-step tutorial to creating your TYPO3 website Install and configure TYPO3Master all the important aspects of TYPO3, including the backend, the frontend, content management, and te....
Release Date 2007/03 -
Built-In Social: Essential Social Marketing Practices for Every Small Business
Author Jeff Korhan
How to redesign your business for social relevance and profitable successMarketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to d....
Release Date 2013/04 -
Business Engineering and Service Design, Second Edition, Volume I
Author Oscar Barros
This book provides the foundations of BE, reviews the disciplines integrated within its methodology, and presents plentiful evidence of its power by giving detailed application cases, including impressive results in private and public situations. Show and hi....
Release Date 2016/10 -
Author Ricky W. Griffin , Ronald J. Ebert
For introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for chan....
Release Date 2018/01 -
Business Express: Developing Business and Customer Awareness
Author Mr. Douglas Miller
If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye.This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need about the skills that matter m....
Release Date 2017/03 -
Author John Lee
Master the online tools available to grow your business and conquer the competitionBusiness Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of....
Release Date 2019/02 -
Business Liability and Economic Damages
Author Scott D. Gilbert
Businesses exist to provide goods and services to customers and in so doing they take risks. Among these risks is the chance of losing money in lawsuits filed by customers, employees, and others negatively impacted by the business. Insurance provides some protectio....
Release Date 2015/12 -
Author Ted Shelton
Fully exploit new conditions and opportunities created by current technological changesThe combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared compan....
Release Date 2013/02 -
Author Ernest Brewster
Business relationship management (BRM) is central to all aspects of an organisation’s interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding....
Release Date 2014/06 -
Business Strategies for the Bottom of the Pyramid (Collection)
Author Eric Kacou , Stuart L. Hart , Ted London
3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable!Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and ....
Release Date 2011/08 -
Buying and Selling by Investment Trends
Author Tom Lydon
This Element is an excerpt from The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds (ISBN: 9780137029013) by Tom Lydon. Available in print and digital formats.Simple ways to avoid investment bubbles, capture pro....
Release Date 2010/02 -
Author Brian Halligan , Anthony Kennada
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands"The Uber of this""The Salesforce of that""It's like Instagram, but for…"There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companie....
Release Date 2019/10 -
Catering and Convention Service Survival Guide in Hotels and Casinos
Author Patti J. Shock , Lisa Lynn Backus
The role of the catering and convention service manager (CCSM) is diverse and must juggle event components. This book imparts authors’ in-depth knowledge of what a CCSM does, what emotional and technical skills are required, how to relate to planners, and exe....
Release Date 2017/05 -
Author Stacy Landreth Grau
Social media influencers rule the world!Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture a....
Release Date 2022/05 -
Changing Your Company from the Inside Out: A Guide for Social Intrapreneurs
Author Christopher White , Gerald Davis
MAKE YOUR COMPANY A FORCE FOR GOODYou’re ambitious. You’re not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established comp....
Release Date 2015/03 -
Author Andrea Weckerle
Re-civilize Life Online!PROVEN Conflict Management and Prevention for Social Media and the WebEver seem like the Web is just one big screaming match? Ever feel like you’re refereeing a worldwide tantrum on YOUR social media sites, blogs, and online forums? That’s no....
Release Date 2013/02 -
Clients, Clients, and More Clients
Author Larina Kase
TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENTWith a Foreword by Michael Port, bestselling author of Book Yourself SolidClients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the ....
Release Date 2011/09 -
Clout: The Art and Science of Influential Web Content
Author Colleen Jones
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. M....
Release Date 2010/12 -
Clued In: How To Keep Customers Coming Back Again and Again
Author Lewis P. Carbone
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience... so they lose the chance to transform customers into lifetime customers.In this book, ....
Release Date 2004/05 -
Author Tony J. Hughes
Unleash a killer combination of old and new sales strategies.How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?Old-school prospecting tactics or new-school techniques alone won’t ....
Release Date 2018/01 -
Communicating with Your Customers
Author Vivian Lee , Brian Loveys , Aameek Singh
Hear "automated customer service" and you probably shudder at the thought of chatbots that don’t understand your question or phone system labyrinths with live agents nowhere to be found. Today, enterprises in droves are turning to conversational AI to improve the automate....
Release Date 2020/04 -
Author David J. Cichelli
Leverage the full power of your sales force with a cutting-edge compensation program Salespeople are motivated by many things—and how they’re paid tops the list. Sales compensation is one of the best tools for motivating any sales force and thus maximizing business....
Release Date 2017/11 -
Author Lauren Vaccarello , Maura Ginty , William Leake
Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented....
Release Date 2012/08 -
Computational Dynamics, 3rd Edition
Author Ahmed A. Shabana
Computational Dynamics, 3rd edition, thoroughly revised and updated, provides logical coverage of both theory and numerical computation techniques for practical applications.The author introduces students to this advanced topic covering the concepts, definitions and....
Release Date 2010/03 -
Conducting competitive analysis
Author Jaime Levy
In this lesson, you'll learn that the competitive analysis helps you gain insight into current trends as to what is or is not working. Knowing the unknowns helps your team to not repeat mistakes but instead make good ideas better. A good analysis also exposes gaps....
Release Date 2018/02 -
Author Frank Leistner
Practical guidance on how to successfully introduce enterprise social networks to connect employeesWhile there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos appro....
Release Date 2012/10 -
Contagious You: Unlock Your Power to Influence, Lead, and Create the Impact You Want
Author Anese Cavanaugh
The much-anticipated follow-up to Contagious Culture shows aspiring leaders how to embody the qualities they wish to cultivate in their organizations.In Contagious Culture, Anese Cavanaugh proved that it’s possible to create an energized and engaged organizational ....
Release Date 2019/11