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Author Dominique Levin , Omer Artun
Make personalized marketing a reality with this practical guide to predictive analyticsPredictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized mark....
Release Date 2015/08 -
Author Frank Slootman
The secret to leading growth is your mindsetSnowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading ServiceNow and Data Domain to exponential growth and the public market before th....
Release Date 2022/01 -
Media Composer® 6: Part 2—Effects Essentials
Author Greg Staten
MEDIA COMPOSER 6: PART 2 - EFFECTS ESSENTIALS is for editors who understand the basics of the editing tools in Media Composer and are ready to move ahead and learn the fundamentals of compositing and finishing within Avid Media Composer 6, the non-linear film/video ....
Release Date 2012/03 -
Brilliant Selling, 3rd Edition
Author Tom Bird , Jeremy Cassell
Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L’Oreal and National Sales Training Manager for Walker’s, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL t....
Release Date 2021/12 -
Author Nancy Friedman
Faced with the challenge of developing effective customer service training? Not sure where to start? Whether you are a novice at the customer service game or an experienced facilitator, this book will make the development process fun and a whole lot easier. How to G....
Release Date 2008/01 -
Author Wei-Lun Chang
The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance and increase revenue through service. The new type of service, e-service, is mobile, flexible, interactive, and interchan....
Release Date 2014/01 -
Author Janet Mizrahi
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you’re an entrepreneur with a start-up business who needs a website, an executive wh....
Release Date 2013/08 -
Author John Fuggles
We see teamwork in every sphere of business, so why should sales be any different?Sales is a critical part of any business, whether it’s for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeop....
Release Date 2022/09 -
Microsoft Dynamics NAV 2013 Application Design
Author Mark Brummel
Customize and extend your vertical applications with Microsoft Dynamics NAV 2013 In DetailThis book is a focused tutorial on Microsoft Dynamics NAV application development to help you develop complete applications and not just application outlines.This hands-on guid....
Release Date 2014/09 -
Empowering Marketing and Sales with HubSpot
Author Resa Gooding
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customersKey FeaturesExplore a full software stack for marketing, sales, and customer services to grow your businessUnderstand how to organize, track, and build better relationships with leads and custo....
Release Date 2022/07 -
Developing Microsoft Dynamics GP Business Applications
Author Leslie Vail
If you want a thoroughly practical guide to developing business applications with Microsoft Dynamics GP, this is the book for you. Its hands-on approach will have you developing or customizing in no time.Make your business more efficient with fully customizable appl....
Release Date 2012/12 -
Salesforce CRM: The Definitive Admin Handbook
Author Paul Goodey
A comprehensive, power-packed guide for all Salesforce Administrators covering everything from setup and configuration, to the customization of Salesforce CRMGet to grips with tips, tricks, best-practice administration principles, and critical design considerations ....
Release Date 2011/10 -
Force.com Developer Certification Handbook (DEV401)
Author Siddhesh Kabe
Probably the best preparation you could have for the DEV401 exam is this comprehensive handbook that covers all the fundamentals. It will put you on track for becoming a Salesforce.com Certified Force.com Developer.Simple and to-the-point examples that can be tried ....
Release Date 2011/11 -
Kick-Ass Social Commerce for E-preneurs
Author John Lawson , Debra Schepp
Youre not alone. Almost all businesses are marketing online these dayseveryone tweets, posts to social networks, and blogs. What youre doing now is not enough to make your business stand out.Forget what all the self-proclaimed social media gurus are telling you. Bei....
Release Date 2014/03 -
The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business
Author Richard Chase , Sriram Dasu
Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what’s driving your customer’s behavior?NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience every time. ....
Release Date 2013/06 -
Author Sherry Seethaler
This Element is an excerpt from Curious Folks Ask 2: 188 Real Answers on Our Fellow Creatures, Our Planet, and Beyond (9780137057399) by Sherry Seethaler. Available in print and digital formats.Animal mysteries solved: why lizards do pushups, how kangaroos clean the....
Release Date 2010/11 -
Author Ruth P. Stevens
Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketi....
Release Date 2011/07 -
Author Andrea Weckerle
Re-civilize Life Online!PROVEN Conflict Management and Prevention for Social Media and the WebEver seem like the Web is just one big screaming match? Ever feel like you’re refereeing a worldwide tantrum on YOUR social media sites, blogs, and online forums? That’s no....
Release Date 2013/02 -
Author Ann Marie Van den Hurk
Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time!Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster.So…what’s your crisis co....
Release Date 2013/09 -
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media
Author Avinash Kohirkar , Matthew Ganis
Transform Raw Social Media Data into Real Competitive AdvantageThere’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier ....
Release Date 2015/12 -
Inside Microsoft Dynamics AX 2012 R3
Author The Microsoft Dynamics AX Team
Fully updated for Microsoft Dynamics AX 2012 R3!Dig into the architecture and internals of Microsoft Dynamics AX 2012 R3 - with firsthand insights from the team that designed and developed it. Deepen your knowledge of the underlying frameworks, components, and tools....
Release Date 2014/08 -
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2009
Author David Taber
Drive Better Productivity and Increase Saleswith Salesforce.com–Starting NowDiscover Real-World Best Practices—Without Paying Expensive ConsultantsYou’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organizat....
Release Date 2009/05 -
Author Barbara K. Kaye , Norman Medoff
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying t....
Release Date 2013/03 -
Publishing a Blog with Blogger: Visual QuickProject Guide, Second Edition
Author Elizabeth Castro
If you want to start blogging fast but don't want to get sidetracked by the details, then you need a Visual QuickProject Guide!You don't need to know every feature — -you just want to know how to get your project done.Full-color illustrations show you how to perfo....
Release Date 2009/10 -
When the Headline Is You: An Insider's Guide to Handling the Media
Author Jeffrey Leeson , Jeff Ansell
Proven strategies for managing all types of media encounters!Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Draw....
Release Date 2010/10 -
Award-Winning Customer Service: 101 Ways to Guarantee Great Performance
Author Renee Evenson
Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back. Customer service problems can damage not just a company’s reputation but its bottom line, so for busy managers -- and bus....
Release Date 2007/09 -
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition
Author Lon Safko
The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to re....
Release Date 2012/05 -
Author Ted Shelton
Fully exploit new conditions and opportunities created by current technological changesThe combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared compan....
Release Date 2013/02 -
Author Jonathan Whistman
The step-by-step guide to a winning sales teamThe Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret "secret" is that a winning sales team is made up of high perfor....
Release Date 2016/07 -
Author Anthony Iannarino
Increase revenue and achieve sustainable sales growth and successIn Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you’ll explore t....
Release Date 2022/09