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Walking the Walk: Having Your Customers Love You
Author Stewart Emery , Robert Brunner , Russ Hall
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.A process, not an event: achieving total commitment to building a de....
Release Date 2010/02 -
Crowdsourcing Customer Service: How May We Help We?
Author Jon Spector , Barry Libert
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.How your customers can help you deliver higher-quality, lower-cost cus....
Release Date 2010/02 -
Social Media 101: Tactics and Tips to DevelopYour Business Online
Author Chris Brogan
100 ways to tap into social media for a more profitable businessIn Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two yea....
Release Date 2010/02 -
10 Steps to Successful Customer Service
Author Maxine Kamin
Outstanding customer service is the heart of customer satisfaction and loyalty. How to achieve it? In a unique approach, author Maxine Kamin focuses on customer service from a values and mission viewpoint. Incorporating new age thinking into professional practice, 1....
Release Date 2010/02 -
Twitter® Application Development for Dummies®
Author Dusty Reagan
Get the guide to planning, developing and monetizing apps for Twitter!Twitter is the one of the hottest trends in social networking. With several million users, Twitter's popularity is growing everyday. Twitter will continue to increase user base while third-party ....
Release Date 2010/03 -
Computational Dynamics, 3rd Edition
Author Ahmed A. Shabana
Computational Dynamics, 3rd edition, thoroughly revised and updated, provides logical coverage of both theory and numerical computation techniques for practical applications.The author introduces students to this advanced topic covering the concepts, definitions and....
Release Date 2010/03 -
Social Networking Spaces: From Facebook to Twitter and Everything In Between (Beginning)
Author Todd Kelsey
What the heck is Facebook? Twitter? Blogging? This book answers these questions and explains how to use a variety of social networking sites to keep in touch, stay in business, and have fun.This book covers the main social networking "spaces," and introduces some of....
Release Date 2010/03 -
Author Brad Geddes
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight in....
Release Date 2010/04 -
Financial Management Revised Edition
Author Elearn
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the ....
Release Date 2010/05 -
Professional Alfresco: Practical Solutions for Enterprise Content Management
Author Kevin Roast , Michael G. Uzquiano , Michael Farman , John Newton , David Caruana
A timely and authoritative guide, written by the Chief Architect and Founder of AlfrescoAlfresco is considered the leading open source solution for Web and Content Management. What makes Alfresco unique is its services, which can be easily extended with web scripts ....
Release Date 2010/05 -
The Linked Photographers’ Guide to Online Marketing and Social Media
Author Rosh Sillars , Lindsay Adler
"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and....
Release Date 2010/05 -
10 Steps to Successful Social Networking for Business
Author Darin E. Hartley
Social networking has the potential to change the game for many businesses by connecting services or products directly to customers, but it can be hard to know where to start and how to use these technologies. 10 Steps to Social Networking for Business is your prime....
Release Date 2010/05 -
Web 2.0 Knowledge Technologies and the Enterprise
Author Paul Jackson
Whilst enterprise technology departments have been steadily building their information and knowledge management portfolios, the Internet has generated new sets of tools and capabilities which provide opportunities and challenges for improving and enriching knowledge....
Release Date 2010/05 -
Author K. S. Sai Ram
Design of Steel Structures uses the Limit State Method and follows the latest BIS Codes, BIS: 800: 2007.A perfect mix of concise theory with relevant applications and inclusion of most recent design methodologies makes this an excellent offering to students and prac....
Release Date 2010/05 -
Author Karen Otazo
This Element is an excerpt from The Truth About Being a Leader (9780131873384) by Karen Otazo. Available in print and digital formats.The right ways to motivate—and how to avoid counterproductive “demotivational” techniques.Great sports coaches know you can push ath....
Release Date 2010/06 -
Author James F. Parker
This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.How to get employees to think like owners (stock helps, but it’s just part....
Release Date 2010/06 -
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Author Liana Evans
ProfitBigfrom Social Media: Strategies and Solutions That Work!Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-ren....
Release Date 2010/06 -
The New Social Learning: A Guide to Transforming Organizations Through Social Media
Author Marcia Conner , Tony Bingham
Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one an....
Release Date 2010/06 -
Seven Deadliest Social Network Attacks
Author Richard Perez , Carl Timm
Seven Deadliest Social Network Attacks describes the seven deadliest social networking attacks and how to defend against them. This book pinpoints the most dangerous hacks and exploits specific to social networks like Facebook, Twitter, and MySpace, and provides a c....
Release Date 2010/06 -
Author Stephan Hagemann , Gottfried Vossen
The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do ....
Release Date 2010/07 -
Author James F. Parker
This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.How to make hard work fun and reap the benefits, throughout your organizat....
Release Date 2010/07 -
Shifting from YouTube to Ustream and Beyond
Author Michael Tasner
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats.Go beyond YouTube: use Ustream.TV to deepen user interact....
Release Date 2010/07 -
Powerful Social Media, Branding, PR Practices (Collection)
Author FT Press Delivers
Next-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits!How to leverage the latest tools and techniques to create and launch great new products...build or revitalize virtually any ....
Release Date 2010/07 -
Facebook Era, The: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e
Author Clara Shih
“Clara’s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we’re in of social business.”–Tony Hsieh, CEO, ZapposNEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Complet....
Release Date 2010/07 -
2011 Social Media Directory: The Ultimate Guide to Facebook, Twitter, and LinkedIn Resources
Author Jeffery A. Riley
Quick access to today's top Facebook, Twitter, and LinkedIn resources - on business, entertainment, politics, health, sports, and much more!A single, up-to-the-minute source for all the best new resources on today's top social networksMore than 3,000 entries on pa....
Release Date 2010/08 -
Author Mark D. Hawker
In The Developer’s Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading pl....
Release Date 2010/08 -
Author Barry Libert
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these ....
Release Date 2010/08 -
Search Engine Optimization: Your visual blueprint™ for effective Internet marketing, 2nd Edition
Author Kristopher B. Jones
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expertSearch engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing t....
Release Date 2010/08 -
Twitter® For Dummies®, 2nd Edition
Author Leslie Poston , Michael E. Gruen , Laura Fitton
A fully updated guide to the how and why of using TwitterThe fastest-growing social network utility sports new features, and they're all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and ....
Release Date 2010/08