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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Author C. K. Prahalad
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn h....
Release Date 2006/01 -
Introduction to Computational Fluid Dynamics
Author M. K. Laha , S. K. Chakrabartty , Pradip Niyogi
Introduction to Computational Fluid Dynamics is a self-contained introduction to a new subject, arising through the amalgamation of classical fluid dynamics and numerical analysis supported by powerful computers. Written in the style of a text book for advanced leve....
Release Date 2006/02 -
Service Orient or Be Doomed!: How Service Orientation Will Change Your Business
Author Ronald Schmelzer , Jason Bloomberg
Introducing service orientation as a vision and philosophy that can impact a business, this innovative new book equips the reader to:Best use technology resources to meet goalsUnleash their "inner nerd" to embrace IT as part of their business as a wholeAddress the "....
Release Date 2006/03 -
A Better Way to Sell: Mastery of Sales Through Mastery of Self
Author Ranjan L. G. , De Silva
A Better Way to Sell aims to help salespeople discover their potential and to channelize it to meet their goals and achieve higher levels of success. The author has used the concepts of Neuro-Linguistic Programming (NLP) to help readers improve. Show and hid....
Release Date 2006/05 -
The Kindness Revolution: The Company-Wide Culture Shift That Inspires Phenomenal Customer Service
Author Ed Horrell
Re-energize your company's customer service--and inspire greater customer loyalty--using the power of kindness. Despite what some may think, the war against bad customer service will not be won on the front lines by changing specific techniques and processes at the....
Release Date 2006/08 -
How to Recognize & Reward Employees: 150 Ways to Inspire Peak Performance, Second Edition
Author Donna Deeprose
Recognising and rewarding employees is a true business imperative no manager can afford to ignoreNow in a revised second edition, How to Recognise & Reward Employees gives managers all the helpful tools and information they need to get the most from their people....
Release Date 2006/08 -
Perfect Pitch: The Art of Selling Ideas and Winning New Business
Author Jon Steel
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-....
Release Date 2006/10 -
Author Sid Davis
You’ve done all you can to make sure you love your home -- but now that you’ve decided to sell, you need your potential buyers to love it even more. Home Makeovers That Sell offers everything from last-minute cleaning checklists and staging strategies to inex....
Release Date 2006/11 -
Author Bill Lamond
Unlock the magnificence in yourself and othersBorn to Lead is a powerful book of transformation that shows every woman how to unlock the genius of her uniquely feminine style of leadership, and use it in her life. Starting with the Feminine Principle, it helps you ....
Release Date 2006/12 -
Author Michael Edesess
No professional investing advice is good advice. This hard-hitting book proves it with indisputable facts drawn from scientific research and the author's own thirty-five years of experience in the investment industry. Michael Edesess exposes “The Big Investmen....
Release Date 2007/01 -
101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques
Author Ukens , Lorraine L. , Team-ing with Success , Glen Arm , Maryland
101 Ways to Improve Customer Service provides a variety of training and development interventions that can be put to use right now with frontline service employees. Your customer service representatives directly influence the perception that customers have of your p....
Release Date 2007/02 -
Author Joy R. Butler
A resource for media producers who don’t want to be sued! Clearing rights means keeping your media production free of any material likely to spark legal action. Yet, knowing which materials may permissibly be used is a constant challenge. The Permission ....
Release Date 2007/03 -
Author Michael Peacock
A practical guide to getting your TYPO3 website up and running fastA practical step-by-step tutorial to creating your TYPO3 website Install and configure TYPO3Master all the important aspects of TYPO3, including the backend, the frontend, content management, and te....
Release Date 2007/03 -
Author Robert Barocci , Taddy Hall , Steve Rappaport , Joseph Plummer
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The O....
Release Date 2007/04 -
Author Michael Miller
VIEW. UPLOAD. SHARE. That's what YouTube is all about–viewing, uploading, and sharing your favorite videos. And the book you hold in your hands will help you get the most out of this hot website. You'll learn how to find the latest viral videos, share your favorit....
Release Date 2007/04 -
The First-Time Homeowner's Survival Guide
Author Sid Davis
A stress-free guide to caring for your biggest investment. For many new homeowners, the euphoria that comes with buying the perfect new house can soon turn into total panic. First-time buyers often feel overwhelmed by the amount of maintenance their new home requi....
Release Date 2007/07 -
Successful Local Broadcast Sales
Author Paul Weyland
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcas....
Release Date 2007/09 -
Award-Winning Customer Service: 101 Ways to Guarantee Great Performance
Author Renee Evenson
Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back. Customer service problems can damage not just a company’s reputation but its bottom line, so for busy managers -- and bus....
Release Date 2007/09 -
Managing eZ Publish Web Content Management Projects
Author Martin Bauer
"Overview of Managing eZ Publish Web Content Management Projects Tips and expert advice for the whole eZ publish web CMS project lifecycleLearn about the requirements and success factors of an eZ projectImplement eZ publish projects successfully, efficiently, a....
Release Date 2007/10 -
Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits
Author James F. Parker
People matter most. Everyone knows that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many fail and how others focused on doing the ....
Release Date 2007/11 -
Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
Author Dan Solomon , Brian Reich
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matte....
Release Date 2007/12 -
SEO: Search Engine Optimization Bible
Author Jerri L. Ledford
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topicOne-stop resource offers readers what ....
Release Date 2007/12 -
Author Shane Birley , Susannah Gardner
Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives y....
Release Date 2008/01 -
Structural Dynamics and Vibration in Practice
Author Douglas Thor
This straightforward text, primer and reference introduces the theoretical, testing and control aspects of structural dynamics and vibration, as practised in industry today. Written by an expert engineer of over 40 years experience, the book comprehensively opens up....
Release Date 2008/01 -
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Author V. Kumar
“This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management....
Release Date 2008/01 -
Author Nancy Friedman
Faced with the challenge of developing effective customer service training? Not sure where to start? Whether you are a novice at the customer service game or an experienced facilitator, this book will make the development process fun and a whole lot easier. How to G....
Release Date 2008/01 -
Building Findable Websites: Web Standards, SEO, and Beyond
Author Aarron Walter
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspec....
Release Date 2008/02 -
Working with Microsoft Dynamics™ CRM 4.0, Second Edition
Author Jim Steger , Mike Snyder
Get a practical introduction to Microsoft Dynamics CRM now updated for Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM is a value-packed customer-relationship management (CRM) solution for small- and mid-market businesses. The latest version adds workflow managem....
Release Date 2008/02 -
Microsoft Dynamics CRM 4.0 Unleashed
Author Damian Sinay , Marc J. Wolenik
Microsoft® Dynamics CRM 4.0 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, and managing Dynamics CRM in your unique business and technical environment. Authored by two leading Microsoft Dynamics implementers, this book....
Release Date 2008/03