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When Employees Don't 'Like' Their Employers on Social Media
Author Pamela Lirio , Marie-Cécile Cervellon
More than 2 billion people worldwide are users of social media, making it a logical platform for companies seeking to attract potential employees and engage consumers with their brands. In addition to sharing information on brand activities through official social ....
Release Date 2016/01 -
What Makes a Great Training Organization?: A Handbook of Best Practices
Author Russ Hall , Ken Taylor , Doug Harward
All learning leaders want their organizations to be perceived as great, but what makes a “great” training organization? How does a training organization achieve greatness, particularly from the perspective of the corporation, the learners, and any customers, client....
Release Date 2014/03 -
What Great Service Leaders Know and Do
Author Leonard A. Schlesinger , W. Earl Sasser , James L. Heskett
Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as against demands o....
Release Date 2015/09 -
Author Nicholas J. Webb
The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expe....
Release Date 2016/10 -
Website Optimization: An Hour a Day
Author Rich Page
Captivate your website visitors, supercharge your conversion rates and beat your online competition!This hands-on resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and gener....
Release Date 2012/05 -
Author Amanda Cassatt
THE ESSENTIAL WEB3 MARKETING BOOKFor a limited time, claim an NFT with a copy of your book!Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headline....
Release Date 2023/04 -
Web Words That Work: Writing Online Copy That Sells
Author Michael Miller
Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, t....
Release Date 2012/12 -
Web Content Management: A Collaborative Approach
Author Russell Nakano
Praise for Web Content Management: A Collaborative Approach“I thought this book was very good. Well-written, easy to understand, clear, good illustrations, and topical. This is complex, somewhat slippery material, and the author has made it clear and graspable.” ....
Release Date 2001/09 -
Author Janet Mizrahi
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you’re an entrepreneur with a start-up business who needs a website, an executive wh....
Release Date 2013/08 -
Author Amy Shuen
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to....
Release Date 2018/11 -
Web 2.0 Knowledge Technologies and the Enterprise
Author Paul Jackson
Whilst enterprise technology departments have been steadily building their information and knowledge management portfolios, the Internet has generated new sets of tools and capabilities which provide opportunities and challenges for improving and enriching knowledge....
Release Date 2010/05 -
We: How to Increase Performance and Profits Through Full Engagement
Author Kevin Kruse , Rudy Karsan
Achieve a fully engaged workforceWhat if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role?For companies, this scenario leads to breakthroughs in pro....
Release Date 2011/01 -
Author Simon A. Lack
Recognize Wall Street tactics for what they are, and make smarter decisions with your moneyWall Street Potholes shares insights into the money management industry, revealing the shady practices that benefit the salesman far more than the client. Bestselling author ....
Release Date 2015/11 -
Walking the Walk: Having Your Customers Love You
Author Stewart Emery , Robert Brunner , Russ Hall
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.A process, not an event: achieving total commitment to building a de....
Release Date 2010/02 -
Visualforce Development Cookbook - Second Edition
Author Keir Bowden
Discover over 70 real-world examples to overcome the most complex concepts you will face developing with VisualforceAbout This BookThis book provides an enhanced user experience with dynamically-generated, reactive pagesAccess data over additional channels via publ....
Release Date 2016/08 -
Author Stephen Gamble
Your ticket to generating better results through infographicsVisual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medi....
Release Date 2016/04 -
Using Social Media in Business Disputes
Author David Orozco
Large companies frequently exploit their vastly superior legal resources and capabilities to the disadvantage of smaller competitors. The mere threat of litigation and the prospect of a prolonged lawsuit are often all that is necessary to persuade a smaller busines....
Release Date 2016/01 -
Author Paul-André Lambert , Remi Gicquel
There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins. Centering your organization’s sales strategy on you....
Release Date 2019/08 -
Author Michael Miller
Using Google Advanced Search is the one book you shouldn’t be without if you regularly search the Web. And who doesn’t search the Web with Google or one of its competitors at least once a day? And if you’re a scholar, researcher or teacher, learning how to comb mill....
Release Date 2011/11 -
Using Gatsby and Netlify CMS: Build Blazing Fast JAMstack Apps Using Gatsby and Netlify CMS
Author Joe Attardi
Leverage the powerful new combination of Gatsby and Netlify CMS, a free open source content management solution, to build blazing fast apps. This book shows you how to create a React-powered website using the Gatsby framework for the frontend, and Netlify CMS as the conte....
Release Date 2020/10 -
Author Brian Shaughnessy , Joseph Murray
Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRMBuild a CRM that conforms to your needs from the ground up with all of the features that you wantDevelop an integrated online system that handles contacts, donations, ev....
Release Date 2011/02 -
Author Stephan Hagemann , Gottfried Vossen
The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do ....
Release Date 2010/07 -
Understanding the Marketing Exceptionality of Prestige Perfumes
Author Howard Moskowitz , David Moskowitz , Nithda Horoszko
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands ....
Release Date 2018/03 -
Understanding SEO: Building a Foundation for Long Term Success
Author Melanie Mitchell
The web’s more crowded than ever – and that means Search Engine Optimization is more critical than ever. All too often, SEO is viewed as a mysterious “black art” – but it doesn’t need to be. In Understanding SEO: Building a Foundation for Long Term Success, leading ....
Release Date 2012/05 -
Understanding SCA (Service Component Architecture)
Author Michael Rowley , Jim Marino
Use SCA to Simplify the Development and Delivery of Service-Based ApplicationsService Component Architecture (SCA) is a new programming model that enables developers to build distributed applications more efficiently and effectively than previous technologies. In Un....
Release Date 2009/06 -
Understanding Consumer Bankruptcy
Author Scott B. Kuperberg
Any company that does business with consumers will find itself in bankruptcy court at some time during the life of the company. If you are the owner or manager of a business, you know the reality and need to understand how a customer's bankruptcy case will impact y....
Release Date 2015/12 -
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
Author Anne Morriss , Frances Frei
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the r....
Release Date 2012/02 -
Author Michael Gruen , Leslie Poston , Laura Fitton
Twitter can boost your business and marketing efforts, and this guide shows you howTwitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to shar....
Release Date 2009/07 -
Twitter® Marketing For Dummies®
Author Kyle Lacy
An introductory guide to effectively using Twitter to grow your business!The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing....
Release Date 2009/11