-
Mastering Salesforce DevOps : A Practical Guide to Building Trust While Delivering Innovation
Author Andrew Davis
This practical guide brings DevOps principles to Salesforce development. It fits together two major movements within the IT world: the movement to Software/Platform as a Service (SaaS/PaaS), and the DevOps movement. While SaaS and PaaS allow companies to invest in ....
Release Date 2019/10 -
Salesforce Data Architecture and Management
Learn everything you need to become a successful data architect on the Salesforce platformKey FeaturesAdopt best practices relating to data governance and learn how to implement themLearn how to work with data in Salesforce while maintaining scalability and security of an instanceGain insights into .... -
Author Anne Stanton
In just 24 sessions of one hour or less, you will be up and running with Dynamics CRM 4. Using a straightforward, step-by-step approach, this book offers a quick way for you to get started with Dynamics CRM by leveraging real business examples, practice exercises, a....
Release Date 2009/10 -
Author Jeff Toister
Customer service goals have been articulated, messages drilled, and incentive programs created. But many employees still deliver lackluster service. What does it take to get them functioning as stellar frontline representatives of the company? Rather than offering ....
Release Date 2012/11 -
Advanced Google AdWords, 2nd Edition
Author Brad Geddes
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guideAdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly a....
Release Date 2012/04 -
Author Frank J. Rumbauskas Jr.
Turn the tables on the social dynamics of sales—stop chasing prospects and start closing dealsSales Badassery: Kick Ass. Take Names. Crush the Competition is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on i....
Release Date 2019/04 -
Author Joe Federer
A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at RedditLeading marketing practitioner and thought leader Jo....
Release Date 2020/09 -
Author Barbara Kaye , Norman J. Medoff
Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing t....
Release Date 2016/12 -
Programming Microsoft Dynamics NAV - Fifth Edition
Author Christopher D. Studebaker , David A. Studebaker , Mark Brummel
Customize your NAV applicationsAbout This BookGain from the insights and methods of industry-leading experts and tailor your applications to best suit the needs of your businessLearn through the detailed explanations and useful examples that are presented in a logic....
Release Date 2017/04 -
A Better Way to Sell: Mastery of Sales Through Mastery of Self
Author Ranjan L. G. , De Silva
A Better Way to Sell aims to help salespeople discover their potential and to channelize it to meet their goals and achieve higher levels of success. The author has used the concepts of Neuro-Linguistic Programming (NLP) to help readers improve. Show and hid....
Release Date 2006/05 -
Customer Relationship Management: The Bottom Line to Optimizing Your ROI
Author Dr. Natalie L. Petouhoff , Dr. Jon Anton
For undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior.Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a comp....
Release Date 2001/12 -
The Business of Media Distribution
Author Chris Simpson , Jeff Ulin
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and i....
Release Date 2012/12 -
Author Jo Owen
This book is your essential guide to the theory and practice of leadership. Whatever your level in an organisation, this is your practical handbook for getting to the top and staying there. Anyone can learn to be a great leader. And everyone can learn to lead bett....
Release Date 2018/04 -
Accelerating Customer Relationships: Using CRM and Relationship Technologies™
Author Ronald S. Swift
Leverage people, processes, activities, information, and technologies to...Acquire new, more profitable customersBuild long-term customer loyaltyServe every customer as an individualDrive powerful marketing opportunitiesIncrease profits and shareholder value!The sta....
Release Date 2000/09 -
Author Stephan Hagemann , Gottfried Vossen
The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do ....
Release Date 2010/07 -
Web Words That Work: Writing Online Copy That Sells
Author Michael Miller
Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, t....
Release Date 2012/12 -
Understanding SCA (Service Component Architecture)
Author Michael Rowley , Jim Marino
Use SCA to Simplify the Development and Delivery of Service-Based ApplicationsService Component Architecture (SCA) is a new programming model that enables developers to build distributed applications more efficiently and effectively than previous technologies. In Un....
Release Date 2009/06 -
Author Carlye Adler , Marc Benioff
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created....
Release Date 2009/10 -
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Author Kevin H. Nalty
Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives y....
Release Date 2010/09 -
Social Media Metrics For Dummies
Author Leslie Poston
Discover how to gauge your online success based on social media metricsWith so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social medi....
Release Date 2012/06 -
Author Jon Ferrara , Stephanie Diamond , Kyle Lacy
Discover great ways to engage your customers through the social webSocial CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business ....
Release Date 2013/01 -
Conducting competitive analysis
Author Jaime Levy
In this lesson, you'll learn that the competitive analysis helps you gain insight into current trends as to what is or is not working. Knowing the unknowns helps your team to not repeat mistakes but instead make good ideas better. A good analysis also exposes gaps....
Release Date 2018/02 -
Author Gary R. Sisson
On-the-Job Training (OJT) is the single most used training method in organizations today. But it is also the most misused-because very few of those doing OJT are ever trained how to do it. In Hands-On Training Gary Sisson draws on his thirty-five years of experience....
Release Date 2001/01 -
Author Gabriel Guarino
Discover what you need to know to build your own profitable online stores using the power of Magento 2!About This BookSet up and manage your very first online store with a friendly and engaging approach using Magento 2Create your own shipping rates matrix and conne....
Release Date 2017/03 -
Author Wolfgang Schröer , Lothar Böhnisch
In many regions of the world the twenty-first century has started with a structure of endless challenges for social work. Social work seems to be in demand almost everywhere, from support schemes for children and young people into adulthood and on to support for el....
Release Date 2016/11 -
IBM Content Analytics Version 2.2: Discovering Actionable Insight from Your Content
Author Kei Sugano , Nitaben Patel , Tetsuya Nasukawa , Kristin McNeil , Josemina Magdalen
With IBM® Content Analytics Version 2.2, you can unlock the value of unstructured content and gain new business insight. IBM Content Analytics Version 2.2 provides a robust interface for exploratory analytics of unstructured content. It empowers a new class of analy....
Release Date 2011/05 -
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Author Oren Klaff
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book“Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —....
Release Date 2011/02 -
Twitter 101: Everything You Need to Know about Twitter Marketing
Author Lauren Dugan
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepr....
Release Date 2012/07 -
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, Second Edition
Author David Taber
New Tools and Best Practices for Driving More Sales and Profits with Salesforce.comFrom Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Sa....
Release Date 2013/11