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Google+ for Business: How Google's Social Network Changes Everything
Author Chris Brogan
The Complete Business Guide to Google+, Today’s Hottest New Social Network!Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhe....
Release Date 2011/12 -
The Business of Media Distribution
Author Chris Simpson , Jeff Ulin
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and i....
Release Date 2012/12 -
Google Advertising Tools, 2nd Edition
Author Harold Davis
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, inc....
Release Date 2009/11 -
The Online Marketplace Advantage
Author Philippe Corrot , Adrien Nussenbaum
Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a Worl....
Release Date 2023/03 -
Conducting competitive analysis
Author Jaime Levy
In this lesson, you'll learn that the competitive analysis helps you gain insight into current trends as to what is or is not working. Knowing the unknowns helps your team to not repeat mistakes but instead make good ideas better. A good analysis also exposes gaps....
Release Date 2018/02 -
Author Gary R. Sisson
On-the-Job Training (OJT) is the single most used training method in organizations today. But it is also the most misused-because very few of those doing OJT are ever trained how to do it. In Hands-On Training Gary Sisson draws on his thirty-five years of experience....
Release Date 2001/01 -
Author Gabriel Guarino
Discover what you need to know to build your own profitable online stores using the power of Magento 2!About This BookSet up and manage your very first online store with a friendly and engaging approach using Magento 2Create your own shipping rates matrix and conne....
Release Date 2017/03 -
Customer Relationship Management: The Bottom Line to Optimizing Your ROI
Author Dr. Natalie L. Petouhoff , Dr. Jon Anton
For undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior.Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a comp....
Release Date 2001/12 -
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Author Oren Klaff
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book“Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —....
Release Date 2011/02 -
Walking the Walk: Having Your Customers Love You
Author Stewart Emery , Robert Brunner , Russ Hall
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.A process, not an event: achieving total commitment to building a de....
Release Date 2010/02 -
Web Words That Work: Writing Online Copy That Sells
Author Michael Miller
Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, t....
Release Date 2012/12 -
Author Carlye Adler , Marc Benioff
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created....
Release Date 2009/10 -
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Author Kevin H. Nalty
Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives y....
Release Date 2010/09 -
Author Kristi Hedges
Great leaders inspire action with their words. They spark enthusiasm and commitment. With a single conversation, they can change the direction of someone's life.Everyone wants to be the kind of leader who energizes and mobilizes others—yet too few are. Why is it s....
Release Date 2017/06 -
Social Media Metrics For Dummies
Author Leslie Poston
Discover how to gauge your online success based on social media metricsWith so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social medi....
Release Date 2012/06 -
Author Paul Johnson , Paul D. Sonkin
Learn the overlooked skill that is essential to Wall Street successPitch the Perfect Investment combines investment analysis with persuasion and sales to teach you the "soft skill" so crucial to success in the financial markets. Written by the leading authorities i....
Release Date 2017/09 -
Author Joe Federer
A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at RedditLeading marketing practitioner and thought leader Jo....
Release Date 2020/09 -
Author Jo Owen
This book is your essential guide to the theory and practice of leadership. Whatever your level in an organisation, this is your practical handbook for getting to the top and staying there. Anyone can learn to be a great leader. And everyone can learn to lead bett....
Release Date 2018/04 -
Author Barbara Kaye , Norman J. Medoff
Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing t....
Release Date 2016/12 -
A Better Way to Sell: Mastery of Sales Through Mastery of Self
Author Ranjan L. G. , De Silva
A Better Way to Sell aims to help salespeople discover their potential and to channelize it to meet their goals and achieve higher levels of success. The author has used the concepts of Neuro-Linguistic Programming (NLP) to help readers improve. Show and hid....
Release Date 2006/05 -
Accelerating Customer Relationships: Using CRM and Relationship Technologies™
Author Ronald S. Swift
Leverage people, processes, activities, information, and technologies to...Acquire new, more profitable customersBuild long-term customer loyaltyServe every customer as an individualDrive powerful marketing opportunitiesIncrease profits and shareholder value!The sta....
Release Date 2000/09 -
Which Features Increase Customer Retention?
Author Chekitan S. Dev , Roland T. Rust , Rebecca W Hamilton
Companies must make important decisions about which features to include in the goods and services they offer to customers. Understanding the return on investment for a feature is essential to increasing profitability. Although tadding features increases costs, it m....
Release Date 2016/01 -
Author Stephan Hagemann , Gottfried Vossen
The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do ....
Release Date 2010/07 -
Twitter 101: Everything You Need to Know about Twitter Marketing
Author Lauren Dugan
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepr....
Release Date 2012/07 -
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, Second Edition
Author David Taber
New Tools and Best Practices for Driving More Sales and Profits with Salesforce.comFrom Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Sa....
Release Date 2013/11 -
Understanding SCA (Service Component Architecture)
Author Michael Rowley , Jim Marino
Use SCA to Simplify the Development and Delivery of Service-Based ApplicationsService Component Architecture (SCA) is a new programming model that enables developers to build distributed applications more efficiently and effectively than previous technologies. In Un....
Release Date 2009/06 -
Programming Microsoft Dynamics® CRM 4.0
Author Jim Steger Mike Snyder Brad Bosak , Corey O’Brien , and Phil Richardson
Get answers to common questions about setting up the design environment and building custom solutions with Microsoft Dynamics CRM. Delve into core architecture, tools, and techniques, and learn how to exploit powerful customization features. Authored by industry-lea....
Release Date 2008/10 -
Author Jon Ferrara , Stephanie Diamond , Kyle Lacy
Discover great ways to engage your customers through the social webSocial CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business ....
Release Date 2013/01 -
Author Justin Champion
Develop and implement an effective content strategy tailored to your business’s needsInbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s....
Release Date 2018/04