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Author Lindsay Chambers , Jennifer Morehead , Heather Sallee
In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business o....
Release Date 2020/07 -
Designing Service Processes to Unlock Value, Third Edition
Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value.The service process design landscape is changing, with many of the previous limitations disappearing on h.... -
Customer Relationship Management
CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it wa.... -
Author Wolfgang Schröer , Lothar Böhnisch
In many regions of the world the twenty-first century has started with a structure of endless challenges for social work. Social work seems to be in demand almost everywhere, from support schemes for children and young people into adulthood and on to support for el....
Release Date 2016/11 -
Author Heinrich Hussmann , Alexander Wiethoff
The augmentation of urban spaces with technology, commonly referred to as Media Architecture, has found increasing interest in the scientific community within the last few years. At the same time architects began to use digital media as a new material apart from co....
Release Date 2017/02 -
Meaning-Making and Political Campaign Advertising
Author Dorothea Horst
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretica....
Release Date 2018/10 -
Author Amandeep Singh , Rohit Bansal , Sandhir Sharma
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar....
Release Date 2022/09 -
A Better Way to Sell: Mastery of Sales Through Mastery of Self
Author Ranjan L. G. , De Silva
A Better Way to Sell aims to help salespeople discover their potential and to channelize it to meet their goals and achieve higher levels of success. The author has used the concepts of Neuro-Linguistic Programming (NLP) to help readers improve. Show and hid....
Release Date 2006/05 -
Introduction to Computational Fluid Dynamics
Author M. K. Laha , S. K. Chakrabartty , Pradip Niyogi
Introduction to Computational Fluid Dynamics is a self-contained introduction to a new subject, arising through the amalgamation of classical fluid dynamics and numerical analysis supported by powerful computers. Written in the style of a text book for advanced leve....
Release Date 2006/02 -
Author K. S. Sai Ram
Design of Steel Structures uses the Limit State Method and follows the latest BIS Codes, BIS: 800: 2007.A perfect mix of concise theory with relevant applications and inclusion of most recent design methodologies makes this an excellent offering to students and prac....
Release Date 2010/05 -
Author Naval Bajpai
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examp....
Release Date 2015/04 -
Integrated Marketing Communication: Pentacom, 4/e, 4th Edition
Author Décaudin Jean-Marc , Muneesh Muneesh , Abbo Marie-Hélène , Malaval Philippe
Integrated Marketing Communication: Pentacom is a unique and comprehensive book on integrated communication. The title of the book includes the word 'Pentacom' as it focuses on five major categories of communications (B-to-C, B-to-B, internal, financial and corp....
Release Date 2015/04 -
Fundamentals of Digital Marketing, 2/e
Author Puneet Bhatia
Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian l....
Release Date 2019/06 -
Marketing Management: Indian Cases
Author Pearson
"Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles. Show an....
Release Date 2017/01