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Predators and Profits: 100+ Ways for Investors to Protect Their Nest Eggs
Author Martin Howell
Predators and Profits helps you uncover the kind of scandals that brought down Enron and Worldcom. Are problem stocks still lurking in your portfolio? Learn how to identify them, while there’s still time. Leading Reuters business journalist Martin Howell identifies ....
Release Date 2003/04 -
Author Brandy Mychals
Predict if Your Clients Will Say YES in Just 7 Seconds How to Read a Client from Across the Room gives you the clues and tools to get someone to say “yes” to you in an instant by tailoring your communication methods on the fly to suit that person’s character type. “....
Release Date 2012/11 -
How to Integrate Social Media into Your Marketing Plan
Author Dr. Reshma Shah , Jamie Turner
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.Make sure your social media ini....
Release Date 2010/09 -
Pinterest™ for Business: How to Pin Your company to the Top of the Hottest social Media Network
Author Edward Swiderski , Jess Loren
The complete guide to profiting from Pinterest!Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…....
Release Date 2012/08 -
SEO Made Easy: Everything You Need to Know About SEO and Nothing More
Author Evan Bailyn
Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win! This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn How do people find you? They search. Simple, right? So, wh....
Release Date 2013/12 -
Microsoft Dynamics CRM 2013 Unleashed
Author Marc Wolenik
Microsoft® Dynamics CRM 2013 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing both cloud and on-premise based versions of Dynamics CRM.Leading Dynamics implementer Marc Wolenik fully covers Microso....
Release Date 2014/04 -
And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want
Author Maribeth Kuzmeski
Combine social media with traditional marketing techniques for breakthrough results!While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Client....
Release Date 2010/09 -
Author William T. Paarlberg , Katie Delahaye Paine
In an online and social media world, measurement is the key to successIf you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.Measure What ....
Release Date 2011/03 -
Successful Local Broadcast Sales
Author Paul Weyland
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcas....
Release Date 2007/09 -
Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition
Author Erik Qualman
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how busines....
Release Date 2012/11 -
Salesforce.com For Dummies, 5th Edition
Author Matt Kaufman , Liz Kao , Tom Wong
Your fun and easy introduction to Salesforce.com and its latest toolsThe frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesfo....
Release Date 2014/04 -
Author Scott Brinker
Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the....
Release Date 2016/03 -
Marketing For Dummies, 6th Edition
Author Jeanette Maw McMurtry
Pump up your business with the latest, greatest marketing techniquesIn a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development....
Release Date 2022/11 -
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Author Robert Rose , Joe Pulizzi
Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.What if everything we currently know ....
Release Date 2017/09 -
Author Hemali Dassani , Nanda Kuppuswamy
Master the process of effectively marketing alternative investments―a critical but overlooked aspect of ensuring fund successInvestment funds with great performance and potential often fail for one simple reason―the enormous challenge for investor relations and fundraising professionals to raise the....
Release Date 2022/10 -
Author Linda J. Popky
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customer....
Release Date 2016/11 -
Manage the Media: Don't Let the Media Manage You
Author William J. Holstein
Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue. In Manage the Media (Don't Let the Media Manage You), veteran business repo....
Release Date 2008/04 -
Author Philip Weinmeister
Whether you are brand new to the world of Salesforce communities or you are looking to take your Community Cloud knowledge to the next level, this detailed guide will help you to build and manage a Salesforce community by leveraging the declarative power of the pla....
Release Date 2018/06 -
Author Laura Busche
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll lear....
Release Date 2017/06 -
Author John Davis
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focu....
Release Date 2017/12 -
Author Suman Sarkar
Businesses worry about new technologies, but customers are the ultimate disruptors—Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.Disruption—the brutal roiling of markets, the declin....
Release Date 2019/09 -
Author John Giles
You want the rigor of good data architecture at the speed of agile? Then this is the missing link - your step-by-step guide to Data Vault success.Success with a Data Vault starts with the business and ends with the business. Sure, there's some technical stuff in t....
Release Date 2019/05 -
The Digital Marketing Landscape
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how cons.... -
Microsoft Dynamics GP 2013 Financial Management
Author Ian Grieve
Unleash the power of financial management with tips, techniques, and solutions for Microsoft Dynamics GP 2013 Discover how to improve financial management in Microsoft Dynamics GP 2013Learn the key financial management modules in Microsoft Dynamics GP 2013Improve yo....
Release Date 2013/09 -
Microsoft Dynamics CRM 2013 Marketing Automation
Author Sandeep Chanda , Alok Singh
Implement effective marketing strategies using Microsoft Dynamics CRM 2013In DetailThis practical guide offers you a clear business perspective of Microsoft Dynamics CRM 2013 and helps to make your marketing efforts more profitable. The book is organized into six ch....
Release Date 2014/04 -
Salesforce CRM - The Definitive Admin Handbook - Fourth Edition
Author Paul Goodey
Learn how to successfully administer, build, and manage Salesforce CRM and Salesforce mobile solutions using real-world and best practice techniquesAbout This BookSee the latest best practice Salesforce administration principles, gain real-world advice, and underst....
Release Date 2016/12 -
Odoo 10 Implementation Cookbook
Author Mantavya Gajjar
Comprehensive tasks covering Odoo 10 in the right wayAbout This BookReduce implementation costs and improve major benchmarks relating to storage space and speed.Implement the approval hierarchy and user and access rights, configure the company and language, and so o....
Release Date 2017/10 -
Learning Salesforce Lightning Application Development
Author Mohith Shrivastava
Build, design, and style beautiful and informative applications on the Salesforce Lightning platformKey FeaturesBuild and Test Lightning Components that enhance application usability and adaptability Apply Security Best Practices to your Custom Lightning Components....
Release Date 2018/07 -
Public Interest and Private Rights in Social Media
Author Cornelis Reiman
Social media has an increasing role in the public and private world. This raises socio-political and legal issues in the corporate and academic spheres.Public Interest and Private Rights in Social Media provides insight into the use, impact and future of social medi....
Release Date 2012/09