-
Author Shumeet Baluja
What happens when a naive intern is granted unfettered access to people's most private thoughts and actions? Stephen Thorpe lands a coveted internship at Ubatoo, an Internet empire that provides its users with popular online services, from a search engine and e-mai....
Release Date 2011/03 -
Creating the Market University
Author Elizabeth Popp Berman
American universities today serve as economic engines, performing the scientific research that will create new industries, drive economic growth, and keep the United States globally competitive. But only a few decades ago, these same universities self-consciously h....
Release Date 2011/12 -
Author Geoffrey Garver , Peter Brown
Our current economic system—which assumes endless growth and limitless potential wealth—flies in the face of the fact that the earth's resources are finite. The result is increasing destruction of the natural world and growing, sometimes lethal, tension betwe....
Release Date 2009/02 -
Working the Crowd - Social media marketing for business Second edition
Author Eileen Brown
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent r....
Release Date 2012/05 -
Salesforce CRM – The Definitive Admin Handbook - Third Edition
Author Paul Goodey
Successfully administer Salesforce CRM and Salesforce mobile implementations with best practices and real-world scenariosIn DetailThe book begins by guiding you through setting up users and security settings and then progresses to configuration, data management, and....
Release Date 2015/01 -
Author Caroline Marti
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework o....
Release Date 2020/02 -
Salesforce for Beginners - Second Edition
Author Sharif Shaalan , Timothy Royer
Learn how to leverage the Salesforce platform for sales, service, marketing, and automating business activities from a 360-degree perspective.Purchase of the print or Kindle book includes a free eBook in the PDF format.Key FeaturesAutomate business processes with Salesforce Flow, the new replacement....
Release Date 2022/10 -
Implementing Service Quality based on ISO/IEC 20000: A Management Guide, Third Edition
Author Michael Kunas
A guide to ISO/IEC 20000 - implementation and certificationISO/IEC 20000 is an important international standard for IT service providers. Implementation and certification will improve your business processes and practices. It will reassure your customers that your c....
Release Date 2012/10 -
Clout: The Art and Science of Influential Web Content
Author Colleen Jones
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. M....
Release Date 2010/12 -
Understanding SEO: Building a Foundation for Long Term Success
Author Melanie Mitchell
The web’s more crowded than ever – and that means Search Engine Optimization is more critical than ever. All too often, SEO is viewed as a mysterious “black art” – but it doesn’t need to be. In Understanding SEO: Building a Foundation for Long Term Success, leading ....
Release Date 2012/05 -
Does Your Content Work?: Why Evaluate Your Content—and How to Start
Author Colleen Jones
You know that web content is the text, images, audio, and video in your website or web application—but how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applying content evaluat....
Release Date 2014/02 -
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
Author Amber Naslund , Jay Baer
The social web has changed the way we do business foreverThe future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited i....
Release Date 2011/02 -
Author John I Jerkovic
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of sea....
Release Date 2009/11 -
Author Jason Fox
Unlock progress through doubt and uncertaintyThe biggest threat facing modern business is the sheer complexity of an uncertain future. That, and the fact that everyone is busy. Too busy for progress.Workplace cultures have become cursed with efficiency. And so when....
Release Date 2016/05 -
Microsoft Dynamics CRM 4.0 Unleashed
Author Damian Sinay , Marc J. Wolenik
Microsoft® Dynamics CRM 4.0 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, and managing Dynamics CRM in your unique business and technical environment. Authored by two leading Microsoft Dynamics implementers, this book....
Release Date 2008/03 -
The First-Time Homeowner's Survival Guide
Author Sid Davis
A stress-free guide to caring for your biggest investment. For many new homeowners, the euphoria that comes with buying the perfect new house can soon turn into total panic. First-time buyers often feel overwhelmed by the amount of maintenance their new home requi....
Release Date 2007/07 -
Author Bill Lamond
Unlock the magnificence in yourself and othersBorn to Lead is a powerful book of transformation that shows every woman how to unlock the genius of her uniquely feminine style of leadership, and use it in her life. Starting with the Feminine Principle, it helps you ....
Release Date 2006/12 -
Author Simon A. Lack
Recognize Wall Street tactics for what they are, and make smarter decisions with your moneyWall Street Potholes shares insights into the money management industry, revealing the shady practices that benefit the salesman far more than the client. Bestselling author ....
Release Date 2015/11 -
Author Jon Paz , Liz Kao
Your all-access guide to reaping the benefits of Salesforce.comSalesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationsh....
Release Date 2016/04 -
Author Larry Weber
Engage on a deeper level by disrupting the typical business development scriptAuthentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process invo....
Release Date 2019/01 -
Author John Lee
Master the online tools available to grow your business and conquer the competitionBusiness Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of....
Release Date 2019/02 -
Security Designs for the Cloud, IoT, and Social Networking
Author Dac-Nhuong Le , Chintan Bhatt , Mani Madhukar
Security concerns around the rapid growth and variety of devices that are controlled and managed over the Internet is an immediate potential threat to all who own or use them. This book examines the issues surrounding these problems, vulnerabilities, what can be done to s....
Release Date 2019/11 -
Fail More: Embrace, Learn, and Adapt to Failure As a Way to Success
Author Bill Wooditch
The business professional’s guide to building success out of failureLearning from our mistakes is the only way to make sure we don’t make the same ones twice. But what if you could use every failure—large and small—to actually create a successful business, career, ....
Release Date 2019/03 -
Author Agata Stachowicz-Stanusch
This topical and much needed book constitutes an important part of the debate on the integrity in an academic context as a sine qua non of responsible management education. Like you, we’ve all been listening to the highly publicized corporate scandals and instances ....
Release Date 2012/12 -
Customers Inside, Customers Outside
Author Michael W. Lowenstein
Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It’s a reaction to a critical fact of life: Customers—not organizations— now control the decis....
Release Date 2014/01 -
Web 2.0 Knowledge Technologies and the Enterprise
Author Paul Jackson
Whilst enterprise technology departments have been steadily building their information and knowledge management portfolios, the Internet has generated new sets of tools and capabilities which provide opportunities and challenges for improving and enriching knowledge....
Release Date 2010/05 -
Microsoft Dynamics AX 2009 Programming: Getting Started
Author Erlend Dalen
Get to grips with Dynamics AX 2009 development quickly to build reliable and robust business applicationsDevelop and maintain high performance applications with Microsoft Dynamics AX 2009Create comprehensive management solutions to meet your customer's needsBest-pr....
Release Date 2009/12 -
Practical IT Service Management: A Concise Guide for Busy Executives
Author Thejendra BS
What do you have to do to make sure that IT headaches will not jeopardise your business?Today, your IT system is no longer an optional extra. Instead, it is integral to how you demonstrate your core competences. A stitch in time saves nine...Getting to grips with IT....
Release Date 2008/03 -
Microsoft Dynamics CRM 2011 Applications (MB2-868) Certification Guide
Author Danny Varghese
A practical guide on how to use and manage Microsoft Dynamics CRM 2011 that focuses on helping you to pass the Microsoft certification examComprehensive step-by-step guide to help you prepare for the MB2-868 examLoaded with screenshots and key points to help you pas....
Release Date 2013/04 -
Microsoft Dynamics AX 2012 Services
Author Kenny Saelen , Klaas Deforche
Everything you need to know about implementing services with Microsoft Dynamics AX 2012 is contained in this hands-on guide. Easy to follow and totally practical, it’s a must for both new and experienced AX Dynamics developers.Learn about the Dynamics AX 2012 servic....
Release Date 2012/12